--- title: "Fly rug brands: Which are searched most?" description: "Compare the fly rug brands people buy. Share of Search among Premier Equine, Horseware, WeatherBeeta, Amigo, Mio, Rambo and Shires, the fly rug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fly-rug-brands" publisher: "Brandwave" --- # Fly rug brands: Which are searched most? Compare the fly rug brands people buy. Share of Search among Premier Equine, Horseware, WeatherBeeta, Amigo, Mio, Rambo and Shires, the fly rug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fly rug brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Premier Equine, 64.9% ## Which brand is most popular in search among fly rug brands worldwide? - In September 2026, Premier Equine was the most searched among fly rug brands worldwide, with an estimated 22.2K branded searches and 64.9% estimated Share of Search within this set. - Horseware is in 2nd place, 36 percentage points behind at 29% Share of Search. - Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide increased from 58.5% to 64.9%. - Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide decreased from 31.9% to 29%. - Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide decreased from 6.3% to 3.8%. - Across the 12 months ending September 2026, Amigo’s estimated Share of Search among fly rug brands worldwide decreased from 1.3% to 0.76%. - Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among fly rug brands worldwide peaked at 67.5% in March 2026 and was lowest at 55.6% in December 2025. - Across the 12 months ending September 2026, Horseware’s estimated Share of Search among fly rug brands worldwide peaked at 32.1% in November 2025 and was lowest at 24.6% in March 2026. - Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among fly rug brands worldwide peaked at 6.3% in October 2025 and was lowest at 3.1% in June 2026. - Across the 12 months ending September 2026, Rambo’s estimated Share of Search among fly rug brands worldwide peaked at 7.4% in December 2025 and was lowest at 0.6% in June 2026. - Across the 12 months ending September 2026, Shires’ estimated Share of Search among fly rug brands worldwide peaked at 2.5% in July 2026 and was lowest at 0.06% in December 2025. - Across the 12 months ending September 2026, Mio rose from 6th to 5th among fly rug brands worldwide. - Across the 12 months ending September 2026, Rambo fell from 5th to 6th among fly rug brands worldwide. - Across the 12 months ending September 2026, Shires held steady: its estimated Share of Search among fly rug brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Premier Equine vs Horseware: compare search popularity](/demand/global-en/compare/horseware-vs-premier-equine): 64.9% against 29% Share of Search. - [Premier Equine vs WeatherBeeta: compare search popularity](/demand/global-en/compare/premier-equine-vs-weatherbeeta): 64.9% against 3.8% Share of Search. - [Horseware vs WeatherBeeta: compare search popularity](/demand/global-en/compare/horseware-vs-weatherbeeta): 29% against 3.8% Share of Search. ## How did search popularity change for fly rug brands worldwide in September 2026? - In September 2026, WeatherBeeta gained estimated Share of Search among fly rug brands worldwide, from 3.2% to 3.8%. - In September 2026, Shires lost estimated Share of Search among fly rug brands worldwide, from 0.93% to 0.32%. - Premier Equine’s estimated Share of Search among fly rug brands worldwide has gained ground for 3 months in a row, from 63.6% to 64.9% in September 2026. - In September 2026, Amigo rose from 5th to 4th among fly rug brands worldwide. - In September 2026, Mio rose from 6th to 5th among fly rug brands worldwide. - In September 2026, Rambo rose from 7th to 6th among fly rug brands worldwide. - Estimated monthly branded searches for Horseware worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Premier Equine | 64.9% | 22.2K | +22.7% | Premier Equine | | 2 | Horseware | 29% | 9.9K | +22.2% | Horseware | | 3 | WeatherBeeta | 3.8% | 1.3K | +47.7% | WeatherBeeta | | 4 | Amigo | 0.76% | 260 | +23.8% | Amigo | | 5 | Mio | 0.61% | 210 | 0.0% | Mio | | 6 | Rambo | 0.61% | 210 | +23.5% | Rambo | | 7 | Shires | 0.32% | 110 | -57.7% | Shires | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Premier Equine | 22.2K | 58.5% | 1 | | Oct 2025 | Horseware | 12.1K | 31.9% | 2 | | Oct 2025 | WeatherBeeta | 2.4K | 6.3% | 3 | | Oct 2025 | Amigo | 480 | 1.3% | 4 | | Oct 2025 | Rambo | 390 | 1% | 5 | | Oct 2025 | Mio | 320 | 0.84% | 6 | | Oct 2025 | Shires | 40 | 0.11% | 7 | | Nov 2025 | Premier Equine | 27.1K | 58.8% | 1 | | Nov 2025 | Horseware | 14.8K | 32.1% | 2 | | Nov 2025 | WeatherBeeta | 2.9K | 6.3% | 3 | | Nov 2025 | Amigo | 480 | 1% | 4 | | Nov 2025 | Rambo | 480 | 1% | 5 | | Nov 2025 | Mio | 260 | 0.56% | 6 | | Nov 2025 | Shires | 30 | 0.07% | 7 | | Dec 2025 | Premier Equine | 18.1K | 55.6% | 1 | | Dec 2025 | Horseware | 9.9K | 30.4% | 2 | | Dec 2025 | Rambo | 2.4K | 7.4% | 3 | | Dec 2025 | WeatherBeeta | 1.6K | 4.9% | 4 | | Dec 2025 | Amigo | 260 | 0.8% | 5 | | Dec 2025 | Mio | 260 | 0.8% | 6 | | Dec 2025 | Shires | 20 | 0.06% | 7 | | Jan 2026 | Premier Equine | 22.2K | 64.1% | 1 | | Jan 2026 | Horseware | 9.9K | 28.6% | 2 | | Jan 2026 | WeatherBeeta | 1.6K | 4.6% | 3 | | Jan 2026 | Mio | 320 | 0.92% | 4 | | Jan 2026 | Amigo | 260 | 0.75% | 5 | | Jan 2026 | Rambo | 260 | 0.75% | 6 | | Jan 2026 | Shires | 70 | 0.2% | 7 | | Feb 2026 | Premier Equine | 18.1K | 64% | 1 | | Feb 2026 | Horseware | 8.1K | 28.7% | 2 | | Feb 2026 | WeatherBeeta | 1.3K | 4.6% | 3 | | Feb 2026 | Amigo | 210 | 0.74% | 4 | | Feb 2026 | Mio | 210 | 0.74% | 5 | | Feb 2026 | Rambo | 210 | 0.74% | 6 | | Feb 2026 | Shires | 140 | 0.5% | 7 | | Mar 2026 | Premier Equine | 22.2K | 67.5% | 1 | | Mar 2026 | Horseware | 8.1K | 24.6% | 2 | | Mar 2026 | WeatherBeeta | 1.3K | 4% | 3 | | Mar 2026 | Shires | 390 | 1.2% | 4 | | Mar 2026 | Mio | 320 | 0.97% | 5 | | Mar 2026 | Rambo | 320 | 0.97% | 6 | | Mar 2026 | Amigo | 260 | 0.79% | 7 | | Apr 2026 | Premier Equine | 18.1K | 63.6% | 1 | | Apr 2026 | Horseware | 8.1K | 28.5% | 2 | | Apr 2026 | WeatherBeeta | 1K | 3.5% | 3 | | Apr 2026 | Shires | 590 | 2.1% | 4 | | Apr 2026 | Mio | 260 | 0.91% | 5 | | Apr 2026 | Amigo | 210 | 0.74% | 6 | | Apr 2026 | Rambo | 210 | 0.74% | 7 | | May 2026 | Premier Equine | 18.1K | 63.6% | 1 | | May 2026 | Horseware | 8.1K | 28.5% | 2 | | May 2026 | WeatherBeeta | 1K | 3.5% | 3 | | May 2026 | Shires | 590 | 2.1% | 4 | | May 2026 | Amigo | 260 | 0.91% | 5 | | May 2026 | Mio | 210 | 0.74% | 6 | | May 2026 | Rambo | 210 | 0.74% | 7 | | Jun 2026 | Premier Equine | 18.1K | 63.6% | 1 | | Jun 2026 | Horseware | 8.1K | 28.5% | 2 | | Jun 2026 | WeatherBeeta | 880 | 3.1% | 3 | | Jun 2026 | Shires | 720 | 2.5% | 4 | | Jun 2026 | Amigo | 260 | 0.91% | 5 | | Jun 2026 | Mio | 210 | 0.74% | 6 | | Jun 2026 | Rambo | 170 | 0.6% | 7 | | Jul 2026 | Premier Equine | 14.8K | 63.7% | 1 | | Jul 2026 | Horseware | 6.6K | 28.4% | 2 | | Jul 2026 | WeatherBeeta | 720 | 3.1% | 3 | | Jul 2026 | Shires | 590 | 2.5% | 4 | | Jul 2026 | Mio | 210 | 0.9% | 5 | | Jul 2026 | Amigo | 170 | 0.73% | 6 | | Jul 2026 | Rambo | 140 | 0.6% | 7 | | Aug 2026 | Premier Equine | 18.1K | 64.8% | 1 | | Aug 2026 | Horseware | 8.1K | 29% | 2 | | Aug 2026 | WeatherBeeta | 880 | 3.2% | 3 | | Aug 2026 | Shires | 260 | 0.93% | 4 | | Aug 2026 | Amigo | 210 | 0.75% | 5 | | Aug 2026 | Mio | 210 | 0.75% | 6 | | Aug 2026 | Rambo | 170 | 0.61% | 7 | | Sep 2026 | Premier Equine | 22.2K | 64.9% | 1 | | Sep 2026 | Horseware | 9.9K | 29% | 2 | | Sep 2026 | WeatherBeeta | 1.3K | 3.8% | 3 | | Sep 2026 | Amigo | 260 | 0.76% | 4 | | Sep 2026 | Mio | 210 | 0.61% | 5 | | Sep 2026 | Rambo | 210 | 0.61% | 6 | | Sep 2026 | Shires | 110 | 0.32% | 7 | ## What is being compared - **Amigo**: Measured on the search term “amigo horse rugs”. - **Horseware**: Measured on the search term “horseware rugs”. - **Mio**: Measured on the search term “mio skincare”. - **Premier Equine**: Measured on the search term “premier equine”. - **Rambo**: Measured on the search term “rambo horse rugs”. - **Shires**: Measured on the search term “shires fly rug”. - **WeatherBeeta**: Measured on the search term “weatherbeeta rugs”. - [Amigo](/demand/global-en/brands/amigo-horse-rugs) - [Horseware](/demand/global-en/brands/horseware) - [Mio](/demand/global-en/brands/mio) - [Premier Equine](/demand/global-en/brands/premier-equine) - [Rambo](/demand/global-en/brands/rambo-horse-rugs) - [Shires](/demand/global-en/brands/shires) - [WeatherBeeta](/demand/global-en/brands/weatherbeeta) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fly rug brands worldwide? In September 2026, Premier Equine was the most searched among fly rug brands worldwide, with an estimated 22.2K branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fly rug brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fly-rug-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fly-rug-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.