---
title: "Fly rod brands: Which are most popular?"
description: "Compare the brands anglers buy fly fishing rods from. Share of Search among Sage, Temple Fork Outfitters, Orvis, Redington, Scott, Echo, Winston, Thomas & Thomas, Hardy, G. Loomis and Douglas, the fly rod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fly-rod-brands"
publisher: "Brandwave"
---

# Fly rod brands: Which are most popular?

Compare the brands anglers buy fly fishing rods from. Share of Search among Sage, Temple Fork Outfitters, Orvis, Redington, Scott, Echo, Winston, Thomas & Thomas, Hardy, G. Loomis and Douglas, the fly rod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fly rod brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Oct 2026
- **Highest Share of Search**: Sage, 19.1%

## Which brand is most popular in search among fly rod brands worldwide?

- In October 2026, Sage was the most searched among fly rod brands worldwide, with an estimated 7.9K branded searches, 19.1% of all searches for the 11 tracked by the Brandwave Brand Demand Index.
- Temple Fork Outfitters is in 2nd place, 3.4 percentage points behind at 15.7%.
- Across the 12 months ending October 2026, Sage’s share of searches among fly rod brands worldwide decreased from 21% to 19.1%.
- Across the 12 months ending October 2026, Orvis’ share of searches among fly rod brands worldwide increased from 9.2% to 10.7%.
- Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide decreased from 11.3% to 10.7%.
- Across the 12 months ending October 2026, Scott’s share of searches among fly rod brands worldwide decreased from 13.9% to 10.7%.
- Across the 12 months ending October 2026, Echo’s share of searches among fly rod brands worldwide decreased from 9.2% to 8.7%.
- Across the 12 months ending October 2026, Winston’s share of searches among fly rod brands worldwide increased from 6.1% to 7%.
- Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide increased from 5% to 5.8%.
- Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide increased from 4% to 4.6%.
- Across the 12 months ending October 2026, G. Loomis’ share of searches among fly rod brands worldwide increased from 2.1% to 3.9%.
- Across the 12 months ending October 2026, Sage’s share of searches among fly rod brands worldwide peaked at 21.6% in February 2026 and was lowest at 18% in September 2026.
- Across the 12 months ending October 2026, Temple Fork Outfitters’ share of searches among fly rod brands worldwide peaked at 18.4% in March 2026 and was lowest at 15.2% in January 2026.
- Across the 12 months ending October 2026, Orvis’ share of searches among fly rod brands worldwide peaked at 11.8% in September 2026 and was lowest at 9.2% in January 2026.
- Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide peaked at 13.6% in March 2026 and was lowest at 10.7% in October 2026.
- Across the 12 months ending October 2026, Scott’s share of searches among fly rod brands worldwide peaked at 13.9% in November 2025 and was lowest at 9% in May 2026.
- Across the 12 months ending October 2026, Winston’s share of searches among fly rod brands worldwide peaked at 7% in October 2026 and was lowest at 4.8% in May 2026.
- Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide peaked at 6.2% in April 2026 and was lowest at 4.7% in June 2026.
- Across the 12 months ending October 2026, Hardy’s share of searches among fly rod brands worldwide peaked at 5% in January 2026 and was lowest at 3.9% in June 2026.
- Across the 12 months ending October 2026, Orvis rose from 6th to 3rd among fly rod brands worldwide.
- Across the 12 months ending October 2026, Scott fell from 3rd to 5th among fly rod brands worldwide.
- Across the 12 months ending October 2026, Echo fell from 5th to 6th among fly rod brands worldwide.
- Across the 12 months ending October 2026, G. Loomis rose from 11th to 10th among fly rod brands worldwide.
- Across the 12 months ending October 2026, Douglas fell from 10th to 11th among fly rod brands worldwide.
- Across the 12 months ending October 2026, Temple Fork Outfitters held steady: its share of searches among fly rod brands worldwide moved less than 0.5 percentage points.

## Top fly rod brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Orvis and Redington appeared every time. Orvis was recommended most often, coming first in one out of five answers. Redington was second, and Sage was third. Temple Fork Outfitters, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Orvis | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Redington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sage | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Echo | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Scott | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| G. Loomis | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Winston | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Thomas & Thomas | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hardy | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Douglas | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Temple Fork Outfitters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fly rod brands

- Asked ChatGPT "What's the best fly rod for beginners?": 1. Echo, 2. Orvis, 3. Redington
- Asked ChatGPT "Which fly rod brands are the best?": 1. Sage, 2. Scott, 3. G. Loomis, 4. Orvis, 5. Winston, 6. Thomas & Thomas, 7. Redington, 8. Echo, 9. Douglas
- Asked ChatGPT "What fly rod should I buy for trout?": 1. Orvis, 2. Redington, 3. Sage
- Searched Google, AI Overview "fly fishing rod": 1. Redington, 2. Orvis
- Searched Google, AI Overview "fly rod": 1. Redington, 2. Orvis, 3. Hardy

Not named in any answer: Temple Fork Outfitters.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Sage vs Temple Fork Outfitters: compare search popularity](/demand/global-en/compare/sage-fly-fishing-vs-temple-fork-outfitters): 19.1% against 15.7% Share of Search.
- [Sage vs Orvis: compare search popularity](/demand/global-en/compare/orvis-vs-sage-fly-fishing): 19.1% against 10.7% Share of Search.
- [Sage vs Redington: compare search popularity](/demand/global-en/compare/redington-vs-sage-fly-fishing): 19.1% against 10.7% Share of Search.
- [Sage vs Scott: compare search popularity](/demand/global-en/compare/sage-fly-fishing-vs-scott-fly-rods): 19.1% against 10.7% Share of Search.
- [Temple Fork Outfitters vs Orvis: compare search popularity](/demand/global-en/compare/orvis-vs-temple-fork-outfitters): 15.7% against 10.7% Share of Search.
- [Temple Fork Outfitters vs Redington: compare search popularity](/demand/global-en/compare/redington-vs-temple-fork-outfitters): 15.7% against 10.7% Share of Search.
- [Temple Fork Outfitters vs Scott: compare search popularity](/demand/global-en/compare/scott-fly-rods-vs-temple-fork-outfitters): 15.7% against 10.7% Share of Search.
- [Orvis vs Redington: compare search popularity](/demand/global-en/compare/orvis-vs-redington): 10.7% Share of Search each.
- [Orvis vs Scott: compare search popularity](/demand/global-en/compare/orvis-vs-scott-fly-rods): 10.7% Share of Search each.
- [Redington vs Scott: compare search popularity](/demand/global-en/compare/redington-vs-scott-fly-rods): 10.7% Share of Search each.

## How did search popularity change for fly rod brands worldwide in October 2026?

- In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches.
- In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches.
- In October 2026, Sage gained share of searches among fly rod brands worldwide, from 18% to 19.1%.
- In October 2026, Winston gained share of searches among fly rod brands worldwide, from 6.4% to 7%.
- In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%.
- In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%.
- In October 2026, Orvis lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.
- In October 2026, Redington lost share of searches among fly rod brands worldwide, from 11.8% to 10.7%.

## Which fly rod brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sage | 19.1% | 7.9K | -3.7% | Far Bank Enterprises |
| 2 | Temple Fork Outfitters | 15.7% | 6.5K | -18.8% | Temple Fork Outfitters |
| 3 | Orvis | 10.7% | 4.4K | -18.5% | Orvis |
| 4 | Redington | 10.7% | 4.4K | -18.5% | Far Bank Enterprises |
| 5 | Scott | 10.7% | 4.4K | 0.0% | Scott Fly Rod Company |
| 6 | Echo | 8.7% | 3.6K | -18.2% | Echo Fly Fishing |
| 7 | Winston | 7% | 2.9K | 0.0% | R.L. Winston Rod Company |
| 8 | Thomas & Thomas | 5.8% | 2.4K | 0.0% | Thomas & Thomas |
| 9 | Hardy | 4.6% | 1.9K | 0.0% | Hardy |
| 10 | G. Loomis | 3.9% | 1.6K | +23.1% | G. Loomis |
| 11 | Douglas | 3.1% | 1.3K | 0.0% | Douglas Outdoors |

G. Loomis sells other things too, so only its searches that name this product count here, like “g loomis fly rod”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Sage | 10K | 21% | 1 |
| Nov 2025 | Temple Fork Outfitters | 7.3K | 15.3% | 2 |
| Nov 2025 | Scott | 6.6K | 13.9% | 3 |
| Nov 2025 | Redington | 5.4K | 11.3% | 4 |
| Nov 2025 | Echo | 4.4K | 9.2% | 5 |
| Nov 2025 | Orvis | 4.4K | 9.2% | 6 |
| Nov 2025 | Winston | 2.9K | 6.1% | 7 |
| Nov 2025 | Thomas & Thomas | 2.4K | 5% | 8 |
| Nov 2025 | Hardy | 1.9K | 4% | 9 |
| Nov 2025 | Douglas | 1.3K | 2.7% | 10 |
| Nov 2025 | G. Loomis | 1K | 2.1% | 11 |
| Dec 2025 | Sage | 10K | 21.2% | 1 |
| Dec 2025 | Temple Fork Outfitters | 7.3K | 15.5% | 2 |
| Dec 2025 | Orvis | 5.4K | 11.4% | 3 |
| Dec 2025 | Redington | 5.4K | 11.4% | 4 |
| Dec 2025 | Scott | 5.4K | 11.4% | 5 |
| Dec 2025 | Echo | 4.4K | 9.3% | 6 |
| Dec 2025 | Thomas & Thomas | 2.4K | 5.1% | 7 |
| Dec 2025 | Winston | 2.4K | 5.1% | 8 |
| Dec 2025 | Hardy | 1.9K | 4% | 9 |
| Dec 2025 | Douglas | 1.3K | 2.8% | 10 |
| Dec 2025 | G. Loomis | 1.3K | 2.8% | 11 |
| Jan 2026 | Sage | 10K | 20.8% | 1 |
| Jan 2026 | Temple Fork Outfitters | 7.3K | 15.2% | 2 |
| Jan 2026 | Redington | 5.4K | 11.3% | 3 |
| Jan 2026 | Scott | 5.4K | 11.3% | 4 |
| Jan 2026 | Echo | 4.4K | 9.2% | 5 |
| Jan 2026 | Orvis | 4.4K | 9.2% | 6 |
| Jan 2026 | Thomas & Thomas | 2.9K | 6% | 7 |
| Jan 2026 | Winston | 2.9K | 6% | 8 |
| Jan 2026 | Hardy | 2.4K | 5% | 9 |
| Jan 2026 | G. Loomis | 1.6K | 3.3% | 10 |
| Jan 2026 | Douglas | 1.3K | 2.7% | 11 |
| Feb 2026 | Sage | 10K | 21.6% | 1 |
| Feb 2026 | Temple Fork Outfitters | 7.3K | 15.8% | 2 |
| Feb 2026 | Redington | 5.4K | 11.7% | 3 |
| Feb 2026 | Scott | 5.4K | 11.7% | 4 |
| Feb 2026 | Echo | 4.4K | 9.5% | 5 |
| Feb 2026 | Orvis | 4.4K | 9.5% | 6 |
| Feb 2026 | Thomas & Thomas | 2.4K | 5.2% | 7 |
| Feb 2026 | Winston | 2.4K | 5.2% | 8 |
| Feb 2026 | Hardy | 1.9K | 4.1% | 9 |
| Feb 2026 | Douglas | 1.3K | 2.8% | 10 |
| Feb 2026 | G. Loomis | 1.3K | 2.8% | 11 |
| Mar 2026 | Sage | 11.8K | 19.8% | 1 |
| Mar 2026 | Temple Fork Outfitters | 11K | 18.4% | 2 |
| Mar 2026 | Redington | 8.1K | 13.6% | 3 |
| Mar 2026 | Orvis | 6.6K | 11.1% | 4 |
| Mar 2026 | Echo | 5.4K | 9% | 5 |
| Mar 2026 | Scott | 5.4K | 9% | 6 |
| Mar 2026 | Thomas & Thomas | 2.9K | 4.9% | 7 |
| Mar 2026 | Winston | 2.9K | 4.9% | 8 |
| Mar 2026 | Hardy | 2.4K | 4% | 9 |
| Mar 2026 | Douglas | 1.6K | 2.7% | 10 |
| Mar 2026 | G. Loomis | 1.6K | 2.7% | 11 |
| Apr 2026 | Sage | 11.8K | 20.3% | 1 |
| Apr 2026 | Temple Fork Outfitters | 9.8K | 16.8% | 2 |
| Apr 2026 | Orvis | 6.6K | 11.3% | 3 |
| Apr 2026 | Redington | 6.6K | 11.3% | 4 |
| Apr 2026 | Echo | 5.4K | 9.3% | 5 |
| Apr 2026 | Scott | 5.4K | 9.3% | 6 |
| Apr 2026 | Thomas & Thomas | 3.6K | 6.2% | 7 |
| Apr 2026 | Hardy | 2.9K | 5% | 8 |
| Apr 2026 | Winston | 2.9K | 5% | 9 |
| Apr 2026 | Douglas | 1.6K | 2.7% | 10 |
| Apr 2026 | G. Loomis | 1.6K | 2.7% | 11 |
| May 2026 | Sage | 11.8K | 19.6% | 1 |
| May 2026 | Temple Fork Outfitters | 11K | 18.3% | 2 |
| May 2026 | Redington | 8.1K | 13.5% | 3 |
| May 2026 | Orvis | 6.6K | 11% | 4 |
| May 2026 | Echo | 5.4K | 9% | 5 |
| May 2026 | Scott | 5.4K | 9% | 6 |
| May 2026 | Hardy | 2.9K | 4.8% | 7 |
| May 2026 | Thomas & Thomas | 2.9K | 4.8% | 8 |
| May 2026 | Winston | 2.9K | 4.8% | 9 |
| May 2026 | Douglas | 1.6K | 2.7% | 10 |
| May 2026 | G. Loomis | 1.6K | 2.7% | 11 |
| Jun 2026 | Sage | 11.8K | 19.1% | 1 |
| Jun 2026 | Temple Fork Outfitters | 11K | 17.8% | 2 |
| Jun 2026 | Redington | 8.1K | 13.1% | 3 |
| Jun 2026 | Orvis | 6.6K | 10.7% | 4 |
| Jun 2026 | Scott | 6.6K | 10.7% | 5 |
| Jun 2026 | Echo | 5.4K | 8.7% | 6 |
| Jun 2026 | Winston | 3.6K | 5.8% | 7 |
| Jun 2026 | Thomas & Thomas | 2.9K | 4.7% | 8 |
| Jun 2026 | Hardy | 2.4K | 3.9% | 9 |
| Jun 2026 | G. Loomis | 1.9K | 3.1% | 10 |
| Jun 2026 | Douglas | 1.6K | 2.6% | 11 |
| Jul 2026 | Sage | 11.8K | 19.7% | 1 |
| Jul 2026 | Temple Fork Outfitters | 11K | 18.3% | 2 |
| Jul 2026 | Redington | 8.1K | 13.5% | 3 |
| Jul 2026 | Orvis | 6.6K | 11% | 4 |
| Jul 2026 | Echo | 5.4K | 9% | 5 |
| Jul 2026 | Scott | 5.4K | 9% | 6 |
| Jul 2026 | Thomas & Thomas | 2.9K | 4.8% | 7 |
| Jul 2026 | Winston | 2.9K | 4.8% | 8 |
| Jul 2026 | Hardy | 2.4K | 4% | 9 |
| Jul 2026 | Douglas | 1.9K | 3.2% | 10 |
| Jul 2026 | G. Loomis | 1.6K | 2.7% | 11 |
| Aug 2026 | Sage | 11.8K | 19.8% | 1 |
| Aug 2026 | Temple Fork Outfitters | 11K | 18.4% | 2 |
| Aug 2026 | Redington | 8.1K | 13.6% | 3 |
| Aug 2026 | Orvis | 6.6K | 11.1% | 4 |
| Aug 2026 | Echo | 5.4K | 9% | 5 |
| Aug 2026 | Scott | 5.4K | 9% | 6 |
| Aug 2026 | Thomas & Thomas | 2.9K | 4.9% | 7 |
| Aug 2026 | Winston | 2.9K | 4.9% | 8 |
| Aug 2026 | Hardy | 2.4K | 4% | 9 |
| Aug 2026 | Douglas | 1.6K | 2.7% | 10 |
| Aug 2026 | G. Loomis | 1.6K | 2.7% | 11 |
| Sep 2026 | Sage | 8.2K | 18% | 1 |
| Sep 2026 | Temple Fork Outfitters | 8K | 17.5% | 2 |
| Sep 2026 | Orvis | 5.4K | 11.8% | 3 |
| Sep 2026 | Redington | 5.4K | 11.8% | 4 |
| Sep 2026 | Echo | 4.4K | 9.6% | 5 |
| Sep 2026 | Scott | 4.4K | 9.6% | 6 |
| Sep 2026 | Winston | 2.9K | 6.4% | 7 |
| Sep 2026 | Thomas & Thomas | 2.4K | 5.3% | 8 |
| Sep 2026 | Hardy | 1.9K | 4.2% | 9 |
| Sep 2026 | Douglas | 1.3K | 2.9% | 10 |
| Sep 2026 | G. Loomis | 1.3K | 2.9% | 11 |
| Oct 2026 | Sage | 7.9K | 19.1% | 1 |
| Oct 2026 | Temple Fork Outfitters | 6.5K | 15.7% | 2 |
| Oct 2026 | Orvis | 4.4K | 10.7% | 3 |
| Oct 2026 | Redington | 4.4K | 10.7% | 4 |
| Oct 2026 | Scott | 4.4K | 10.7% | 5 |
| Oct 2026 | Echo | 3.6K | 8.7% | 6 |
| Oct 2026 | Winston | 2.9K | 7% | 7 |
| Oct 2026 | Thomas & Thomas | 2.4K | 5.8% | 8 |
| Oct 2026 | Hardy | 1.9K | 4.6% | 9 |
| Oct 2026 | G. Loomis | 1.6K | 3.9% | 10 |
| Oct 2026 | Douglas | 1.3K | 3.1% | 11 |

## How are branded searches counted for fly rod brands?

- **Douglas**: Measured on the search term “douglas fly rod”.
- **Echo**: Measured on the search term “echo fly rod”.
- **G. Loomis**: Measured on the search term “g loomis fly rod”.
- **Hardy**: Measured on the search term “hardy fly rod”.
- **Orvis**: Measured on the search term “orvis fly rod”.
- **Redington**: Measured on the search term “redington fly rod”.
- **Sage**: Measured on the search terms “sage fly fishing” and “sage fly rod”, summed into one figure.
- **Scott**: Measured on the search term “scott fly rod”.
- **Temple Fork Outfitters**: Measured on the search terms “temple fork outfitters” and “tfo fly rod”, summed into one figure.
- **Thomas & Thomas**: Measured on the search term “thomas and thomas fly rod”.
- **Winston**: Measured on the search term “winston fly rod”.

- [Douglas](/demand/global-en/brands/douglas-outdoors)
- [Echo](/demand/global-en/brands/echo-fly-fishing)
- [G. Loomis](/demand/global-en/brands/g-loomis)
- [Hardy](/demand/global-en/brands/hardy-fishing)
- [Orvis](/demand/global-en/brands/orvis)
- [Redington](/demand/global-en/brands/redington)
- [Sage](/demand/global-en/brands/sage-fly-fishing)
- [Scott](/demand/global-en/brands/scott-fly-rods)
- [Temple Fork Outfitters](/demand/global-en/brands/temple-fork-outfitters)
- [Thomas & Thomas](/demand/global-en/brands/thomas-and-thomas)
- [Winston](/demand/global-en/brands/winston-rods)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fly rod brands worldwide?

In October 2026, Sage was the most searched among fly rod brands worldwide, with an estimated 7.9K branded searches, 19.1% of all searches for the 11 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fly rod brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/fly-rod-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fly-rod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.