---
title: "Bloom & Wild vs Interflora: Which is searched more?"
description: "Which is more popular in search, Bloom & Wild or Interflora? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flower-delivery-services/compare/bloom-and-wild-vs-interflora"
publisher: "Brandwave"
---

# Bloom & Wild vs Interflora: Which is searched more?

Which is more popular in search, Bloom & Wild or Interflora? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bloom & Wild and Interflora
- **Competitive set**: Flower delivery services
- **Market**: Global
- **Month measured**: Aug 2026
- **Bloom & Wild Share of Search**: 21.6%
- **Interflora Share of Search**: 58.8%

## Which is more popular in search, Bloom & Wild or Interflora?

- In August 2026, Interflora had more branded searches than Bloom & Wild among flower delivery services worldwide. Interflora was estimated to have 450K branded searches compared to Bloom & Wild’s 165K, and held a 58.8% Share of Search versus Bloom & Wild’s 21.6%.
- Interflora was ahead of Bloom & Wild in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery services worldwide moved from 20.6% to 21.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide moved from 56.3% to 58.8%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for flower delivery services worldwide in August 2026?

- In August 2026, Interflora gained estimated Share of Search among flower delivery services worldwide, from 55.4% to 58.8%.
- In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery services worldwide, from 24.8% to 21.6%.

## Month by month

| Month | Bloom & Wild estimated searches | Bloom & Wild Share of Search | Bloom & Wild rank | Interflora estimated searches | Interflora Share of Search | Interflora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 20.6% | 2 | 450K | 56.3% | 1 |
| Nov 2025 | 201K | 24.8% | 2 | 450K | 55.5% | 1 |
| Dec 2025 | 246K | 23.4% | 2 | 550K | 52.3% | 1 |
| Jan 2026 | 165K | 18.3% | 2 | 550K | 61.1% | 1 |
| Feb 2026 | 246K | 17.5% | 3 | 823K | 58.6% | 1 |
| Mar 2026 | 368K | 30% | 2 | 673K | 54.9% | 1 |
| Apr 2026 | 165K | 17.5% | 3 | 550K | 58.5% | 1 |
| May 2026 | 201K | 14.8% | 3 | 823K | 60.5% | 1 |
| Jun 2026 | 201K | 25.7% | 2 | 450K | 57.5% | 1 |
| Jul 2026 | 165K | 24.8% | 2 | 368K | 55.4% | 1 |
| Aug 2026 | 165K | 21.6% | 2 | 450K | 58.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bloom & Wild’s and Interflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bloom & Wild**: Measured on the search term “bloom & wild”.
- **Interflora**: Measured on the search term “interflora”.

- [Bloom & Wild profile](/demand/global-en/brands/bloom-and-wild)
- [Interflora profile](/demand/global-en/brands/interflora)
- [All flower delivery services worldwide](/demand/global-en/categories/flower-delivery-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bloom & Wild or Interflora?

In August 2026, Interflora had more branded searches than Bloom & Wild among flower delivery services worldwide. Interflora was estimated to have 450K branded searches compared to Bloom & Wild’s 165K, and held a 58.8% Share of Search versus Bloom & Wild’s 21.6%.

## Cite this page

Brandwave. "Bloom & Wild vs Interflora: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flower-delivery-services/compare/bloom-and-wild-vs-interflora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flower-delivery-services/compare/bloom-and-wild-vs-interflora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.