---
title: "Flour: Which brands are most popular in search?"
description: "Compare the flour people buy. Share of Search among King Arthur, Gold Medal, Bob's Red Mill, Doves Farm, Homepride and Allinson, the flour Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flour"
publisher: "Brandwave"
---

# Flour: Which brands are most popular in search?

Compare the flour people buy. Share of Search among King Arthur, Gold Medal, Bob's Red Mill, Doves Farm, Homepride and Allinson, the flour Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flour
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: King Arthur, 84.9%

## Which brand is most popular in search among flour worldwide?

- In August 2026, King Arthur was the most searched among flour worldwide, with an estimated 74K branded searches and 84.9% estimated Share of Search within this set.
- Gold Medal is in 2nd place, 77.3 percentage points behind at 7.6% Share of Search.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide decreased from 89.4% to 84.9%.
- Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide increased from 6.5% to 7.6%.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide increased from 0.99% to 4.1%.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide increased from 1.6% to 2.2%.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide peaked at 91.6% in November 2025 and was lowest at 84.6% in June 2026.
- Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide peaked at 7.7% in April 2026 and was lowest at 5.5% in November 2025.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide peaked at 4.1% in August 2026 and was lowest at 0.66% in December 2025.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide peaked at 2.3% in January 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, Bob's Red Mill rose from 4th to 3rd among flour worldwide.
- Across the 11 months ending August 2026, Doves Farm fell from 3rd to 4th among flour worldwide.
- Across the 11 months ending August 2026, Homepride and Allinson held steady: their estimated Share of Search among flour worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [King Arthur vs Gold Medal: compare search popularity](/demand/global-en/compare/gold-medal-vs-king-arthur): 84.9% against 7.6% Share of Search.
- [King Arthur vs Bob's Red Mill: compare search popularity](/demand/global-en/compare/bob-s-red-mill-vs-king-arthur): 84.9% against 4.1% Share of Search.
- [King Arthur vs Doves Farm: compare search popularity](/demand/global-en/compare/doves-farm-vs-king-arthur): 84.9% against 2.2% Share of Search.
- [Gold Medal vs Bob's Red Mill: compare search popularity](/demand/global-en/compare/bob-s-red-mill-vs-gold-medal): 7.6% against 4.1% Share of Search.
- [Gold Medal vs Doves Farm: compare search popularity](/demand/global-en/compare/doves-farm-vs-gold-medal): 7.6% against 2.2% Share of Search.
- [Bob's Red Mill vs Doves Farm: compare search popularity](/demand/global-en/compare/bob-s-red-mill-vs-doves-farm): 4.1% against 2.2% Share of Search.

## How did search popularity change for flour worldwide in August 2026?

- Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
- Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026.
- Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
- Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | King Arthur | 84.9% | 74K | +22.3% | King Arthur |
| 2 | Gold Medal | 7.6% | 6.6K | +22.2% | Gold Medal |
| 3 | Bob's Red Mill | 4.1% | 3.6K | +24.1% | Bob's Red Mill |
| 4 | Doves Farm | 2.2% | 1.9K | +18.8% | Doves Farm |
| 5 | Homepride | 0.83% | 720 | +22.0% | Homepride |
| 6 | Allinson | 0.45% | 390 | 0.0% | Allinson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | King Arthur | 90.5K | 89.4% | 1 |
| Oct 2025 | Gold Medal | 6.6K | 6.5% | 2 |
| Oct 2025 | Doves Farm | 1.6K | 1.6% | 3 |
| Oct 2025 | Bob's Red Mill | 1K | 0.99% | 4 |
| Oct 2025 | Homepride | 1K | 0.99% | 5 |
| Oct 2025 | Allinson | 480 | 0.47% | 6 |
| Nov 2025 | King Arthur | 135K | 91.6% | 1 |
| Nov 2025 | Gold Medal | 8.1K | 5.5% | 2 |
| Nov 2025 | Doves Farm | 1.6K | 1.1% | 3 |
| Nov 2025 | Homepride | 1.3K | 0.88% | 4 |
| Nov 2025 | Bob's Red Mill | 1K | 0.68% | 5 |
| Nov 2025 | Allinson | 390 | 0.26% | 6 |
| Dec 2025 | King Arthur | 135K | 89.8% | 1 |
| Dec 2025 | Gold Medal | 9.9K | 6.6% | 2 |
| Dec 2025 | Doves Farm | 2.4K | 1.6% | 3 |
| Dec 2025 | Homepride | 1.6K | 1.1% | 4 |
| Dec 2025 | Bob's Red Mill | 1K | 0.66% | 5 |
| Dec 2025 | Allinson | 480 | 0.32% | 6 |
| Jan 2026 | King Arthur | 110K | 88.7% | 1 |
| Jan 2026 | Gold Medal | 8.1K | 6.5% | 2 |
| Jan 2026 | Doves Farm | 2.9K | 2.3% | 3 |
| Jan 2026 | Bob's Red Mill | 1.3K | 1% | 4 |
| Jan 2026 | Homepride | 1K | 0.81% | 5 |
| Jan 2026 | Allinson | 720 | 0.58% | 6 |
| Feb 2026 | King Arthur | 90.5K | 88% | 1 |
| Feb 2026 | Gold Medal | 6.6K | 6.4% | 2 |
| Feb 2026 | Doves Farm | 1.9K | 1.8% | 3 |
| Feb 2026 | Bob's Red Mill | 1.6K | 1.6% | 4 |
| Feb 2026 | Homepride | 1.6K | 1.6% | 5 |
| Feb 2026 | Allinson | 590 | 0.57% | 6 |
| Mar 2026 | King Arthur | 90.5K | 88.3% | 1 |
| Mar 2026 | Gold Medal | 6.6K | 6.4% | 2 |
| Mar 2026 | Bob's Red Mill | 1.9K | 1.9% | 3 |
| Mar 2026 | Doves Farm | 1.9K | 1.9% | 4 |
| Mar 2026 | Homepride | 1K | 0.98% | 5 |
| Mar 2026 | Allinson | 590 | 0.58% | 6 |
| Apr 2026 | King Arthur | 74K | 86.2% | 1 |
| Apr 2026 | Gold Medal | 6.6K | 7.7% | 2 |
| Apr 2026 | Bob's Red Mill | 1.9K | 2.2% | 3 |
| Apr 2026 | Doves Farm | 1.9K | 2.2% | 4 |
| Apr 2026 | Homepride | 1K | 1.2% | 5 |
| Apr 2026 | Allinson | 480 | 0.56% | 6 |
| May 2026 | King Arthur | 74K | 87% | 1 |
| May 2026 | Gold Medal | 5.4K | 6.3% | 2 |
| May 2026 | Bob's Red Mill | 2.4K | 2.8% | 3 |
| May 2026 | Doves Farm | 1.9K | 2.2% | 4 |
| May 2026 | Homepride | 1K | 1.2% | 5 |
| May 2026 | Allinson | 390 | 0.46% | 6 |
| Jun 2026 | King Arthur | 60.5K | 84.6% | 1 |
| Jun 2026 | Gold Medal | 5.4K | 7.6% | 2 |
| Jun 2026 | Bob's Red Mill | 2.9K | 4.1% | 3 |
| Jun 2026 | Doves Farm | 1.6K | 2.2% | 4 |
| Jun 2026 | Homepride | 720 | 1% | 5 |
| Jun 2026 | Allinson | 390 | 0.55% | 6 |
| Jul 2026 | King Arthur | 60.5K | 84.8% | 1 |
| Jul 2026 | Gold Medal | 5.4K | 7.6% | 2 |
| Jul 2026 | Bob's Red Mill | 2.9K | 4.1% | 3 |
| Jul 2026 | Doves Farm | 1.6K | 2.2% | 4 |
| Jul 2026 | Homepride | 590 | 0.83% | 5 |
| Jul 2026 | Allinson | 390 | 0.55% | 6 |
| Aug 2026 | King Arthur | 74K | 84.9% | 1 |
| Aug 2026 | Gold Medal | 6.6K | 7.6% | 2 |
| Aug 2026 | Bob's Red Mill | 3.6K | 4.1% | 3 |
| Aug 2026 | Doves Farm | 1.9K | 2.2% | 4 |
| Aug 2026 | Homepride | 720 | 0.83% | 5 |
| Aug 2026 | Allinson | 390 | 0.45% | 6 |
| Sep 2026 | Allinson | — | — | — |
| Sep 2026 | Bob's Red Mill | — | — | — |
| Sep 2026 | Doves Farm | — | — | — |
| Sep 2026 | Gold Medal | — | — | — |
| Sep 2026 | Homepride | — | — | — |
| Sep 2026 | King Arthur | — | — | — |

## What is being compared

- **Allinson**: Measured on the search term “allinson flour”.
- **Bob's Red Mill**: Measured on the search term “bobs red mill”.
- **Doves Farm**: Measured on the search term “doves farm flour”.
- **Gold Medal**: Measured on the search term “gold medal flour”.
- **Homepride**: Measured on the search term “homepride flour”.
- **King Arthur**: Measured on the search term “king arthur flour”.

- [Allinson](/demand/global-en/brands/allinson)
- [Bob's Red Mill](/demand/global-en/brands/bob-s-red-mill)
- [Doves Farm](/demand/global-en/brands/doves-farm)
- [Gold Medal](/demand/global-en/brands/gold-medal)
- [Homepride](/demand/global-en/brands/homepride)
- [King Arthur](/demand/global-en/brands/king-arthur)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flour worldwide?

In August 2026, King Arthur was the most searched among flour worldwide, with an estimated 74K branded searches and 84.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Flour: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/flour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.