---
title: "Floristry schools: Which are most popular?"
description: "Compare the schools that teach floristry and floral design, online and in the studio. Share of Search among FlowerSchool New York, Lacy Bird, Floral Design Institute, Tulipina, Covent Garden Academy of Flowers, Judith Blacklock, British Academy of Floral Art and Yola Guz School of Floral Design, the floristry schools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/floristry-schools"
publisher: "Brandwave"
---

# Floristry schools: Which are most popular?

Compare the schools that teach floristry and floral design, online and in the studio. Share of Search among FlowerSchool New York, Lacy Bird, Floral Design Institute, Tulipina, Covent Garden Academy of Flowers, Judith Blacklock, British Academy of Floral Art and Yola Guz School of Floral Design, the floristry schools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Floristry schools
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: FlowerSchool New York, 34.2%

## Which brand is most popular in search among floristry schools worldwide?

- In October 2026, FlowerSchool New York was the most searched among floristry schools worldwide, with an estimated 1.6K branded searches, 34.2% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Lacy Bird is in 2nd place, 4.5 percentage points behind at 29.7%.
- Across the 12 months ending October 2026, FlowerSchool New York’s share of searches among floristry schools worldwide increased from 28.5% to 34.2%.
- Across the 12 months ending October 2026, Lacy Bird’s share of searches among floristry schools worldwide decreased from 34.9% to 29.7%.
- Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide decreased from 21.9% to 21.4%.
- Across the 12 months ending October 2026, Tulipina’s share of searches among floristry schools worldwide decreased from 7% to 5.6%.
- Across the 12 months ending October 2026, Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide increased from 3.1% to 3.6%.
- Across the 12 months ending October 2026, Judith Blacklock’s share of searches among floristry schools worldwide increased from 2% to 3%.
- Across the 12 months ending October 2026, FlowerSchool New York’s share of searches among floristry schools worldwide peaked at 34.2% in October 2026 and was lowest at 15.2% in July 2026.
- Across the 12 months ending October 2026, Lacy Bird’s share of searches among floristry schools worldwide peaked at 34.9% in November 2025 and was lowest at 12.9% in July 2026.
- Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide peaked at 62.9% in July 2026 and was lowest at 21.1% in March 2026.
- Across the 12 months ending October 2026, Tulipina’s share of searches among floristry schools worldwide peaked at 16% in June 2026 and was lowest at 3.8% in August 2026.
- Across the 12 months ending October 2026, Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide peaked at 3.8% in February 2026 and was lowest at 1.5% in April 2026.
- Across the 12 months ending October 2026, Judith Blacklock’s share of searches among floristry schools worldwide peaked at 3% in October 2026 and was lowest at 0.58% in July 2026.
- Across the 12 months ending October 2026, British Academy of Floral Art’s share of searches among floristry schools worldwide peaked at 3.2% in September 2026 and was lowest at 0.95% in April 2026.
- Across the 12 months ending October 2026, FlowerSchool New York rose from 2nd to 1st among floristry schools worldwide.
- Across the 12 months ending October 2026, Lacy Bird fell from 1st to 2nd among floristry schools worldwide.
- Across the 12 months ending October 2026, Judith Blacklock rose from 7th to 6th among floristry schools worldwide.
- Across the 12 months ending October 2026, British Academy of Floral Art fell from 6th to 7th among floristry schools worldwide.
- Across the 12 months ending October 2026, Yola Guz School of Floral Design held steady: its share of searches among floristry schools worldwide moved less than 0.5 percentage points.

## Top floristry schools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned most often, in three of the four answers. Floral Design Institute was recommended most often, coming first in one out of two answers that gave a list. FlowerSchool New York was second, and British Academy of Floral Art was third. Tulipina, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Floral Design Institute | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| FlowerSchool New York | 2nd | 1 of 3 | 0 of 1 | 1 of 4 |
| British Academy of Floral Art | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Lacy Bird | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Judith Blacklock | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Yola Guz School of Floral Design | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Tulipina | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Covent Garden Academy of Flowers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about floristry schools

- Asked ChatGPT "Which floristry school should I choose?": 1. Yola Guz School of Floral Design
- Asked ChatGPT "What are the best floristry schools?": 1. FlowerSchool New York, 2. British Academy of Floral Art, 3. Floral Design Institute, 4. Judith Blacklock, 5. Yola Guz School of Floral Design
- Asked ChatGPT "What's the best online floristry course for a beginner?": 1. Floral Design Institute, 2. Lacy Bird
- Searched Google, AI Overview "floral design classes": 1. Floral Design Institute

Not named in any answer: Tulipina and Covent Garden Academy of Flowers.

Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026.

## Compare search popularity between leading brands

- [FlowerSchool New York vs Lacy Bird: compare search popularity](/demand/global-en/compare/flowerschool-new-york-vs-lacy-bird): 34.2% against 29.7% Share of Search.
- [FlowerSchool New York vs Floral Design Institute: compare search popularity](/demand/global-en/compare/floral-design-institute-vs-flowerschool-new-york): 34.2% against 21.4% Share of Search.
- [FlowerSchool New York vs Tulipina: compare search popularity](/demand/global-en/compare/flowerschool-new-york-vs-tulipina): 34.2% against 5.6% Share of Search.
- [FlowerSchool New York vs Covent Garden Academy of Flowers: compare search popularity](/demand/global-en/compare/academy-of-flowers-vs-flowerschool-new-york): 34.2% against 3.6% Share of Search.
- [Lacy Bird vs Floral Design Institute: compare search popularity](/demand/global-en/compare/floral-design-institute-vs-lacy-bird): 29.7% against 21.4% Share of Search.
- [Lacy Bird vs Tulipina: compare search popularity](/demand/global-en/compare/lacy-bird-vs-tulipina): 29.7% against 5.6% Share of Search.
- [Lacy Bird vs Covent Garden Academy of Flowers: compare search popularity](/demand/global-en/compare/academy-of-flowers-vs-lacy-bird): 29.7% against 3.6% Share of Search.
- [Floral Design Institute vs Tulipina: compare search popularity](/demand/global-en/compare/floral-design-institute-vs-tulipina): 21.4% against 5.6% Share of Search.
- [Floral Design Institute vs Covent Garden Academy of Flowers: compare search popularity](/demand/global-en/compare/academy-of-flowers-vs-floral-design-institute): 21.4% against 3.6% Share of Search.
- [Tulipina vs Covent Garden Academy of Flowers: compare search popularity](/demand/global-en/compare/academy-of-flowers-vs-tulipina): 5.6% against 3.6% Share of Search.

## How did search popularity change for floristry schools worldwide in October 2026?

- In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.
- In October 2026, Judith Blacklock overtook British Academy of Floral Art to rank 6th among floristry schools worldwide, with 3% of the searches.
- In October 2026, Lacy Bird gained share of searches among floristry schools worldwide, from 26.3% to 29.7%.
- In October 2026, Tulipina gained share of searches among floristry schools worldwide, from 4.9% to 5.6%.
- In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.
- In October 2026, British Academy of Floral Art lost share of searches among floristry schools worldwide, from 3.2% to 2.4%.
- Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide has gained ground for 3 months in a row, from 2.4% to 3.6% in October 2026.

## Which floristry schools do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | FlowerSchool New York | 34.2% | 1.6K | +23.1% | FlowerSchool New York |
| 2 | Lacy Bird | 29.7% | 1.4K | 0.0% | Lacy Bird |
| 3 | Floral Design Institute | 21.4% | 1K | -47.4% | Floral Design Institute |
| 4 | Tulipina | 5.6% | 260 | 0.0% | Tulipina |
| 5 | Covent Garden Academy of Flowers | 3.6% | 170 | 0.0% | Covent Garden Academy of Flowers |
| 6 | Judith Blacklock | 3% | 140 | +55.6% | Judith Blacklock |
| 7 | British Academy of Floral Art | 2.4% | 110 | -35.3% | British Academy of Floral Art |
| 8 | Yola Guz School of Floral Design | 0.21% | 10 | 0.0% | Yola Guz School of Floral Design |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Lacy Bird | 1.6K | 34.9% | 1 |
| Nov 2025 | FlowerSchool New York | 1.3K | 28.5% | 2 |
| Nov 2025 | Floral Design Institute | 1K | 21.9% | 3 |
| Nov 2025 | Tulipina | 320 | 7% | 4 |
| Nov 2025 | Covent Garden Academy of Flowers | 140 | 3.1% | 5 |
| Nov 2025 | British Academy of Floral Art | 110 | 2.4% | 6 |
| Nov 2025 | Judith Blacklock | 90 | 2% | 7 |
| Nov 2025 | Yola Guz School of Floral Design | 10 | 0.22% | 8 |
| Dec 2025 | Lacy Bird | 1.5K | 33% | 1 |
| Dec 2025 | FlowerSchool New York | 1.3K | 29% | 2 |
| Dec 2025 | Floral Design Institute | 1K | 22.3% | 3 |
| Dec 2025 | Tulipina | 320 | 7.1% | 4 |
| Dec 2025 | British Academy of Floral Art | 140 | 3.1% | 5 |
| Dec 2025 | Covent Garden Academy of Flowers | 140 | 3.1% | 6 |
| Dec 2025 | Judith Blacklock | 90 | 2% | 7 |
| Dec 2025 | Yola Guz School of Floral Design | 10 | 0.22% | 8 |
| Jan 2026 | FlowerSchool New York | 1.9K | 31.9% | 1 |
| Jan 2026 | Floral Design Institute | 1.6K | 26.8% | 2 |
| Jan 2026 | Lacy Bird | 1.5K | 24.8% | 3 |
| Jan 2026 | Tulipina | 480 | 8.1% | 4 |
| Jan 2026 | Covent Garden Academy of Flowers | 210 | 3.5% | 5 |
| Jan 2026 | British Academy of Floral Art | 170 | 2.9% | 6 |
| Jan 2026 | Judith Blacklock | 110 | 1.8% | 7 |
| Jan 2026 | Yola Guz School of Floral Design | 10 | 0.17% | 8 |
| Feb 2026 | Lacy Bird | 1.8K | 32.4% | 1 |
| Feb 2026 | FlowerSchool New York | 1.6K | 29.1% | 2 |
| Feb 2026 | Floral Design Institute | 1.3K | 23.6% | 3 |
| Feb 2026 | Tulipina | 390 | 7.1% | 4 |
| Feb 2026 | Covent Garden Academy of Flowers | 210 | 3.8% | 5 |
| Feb 2026 | British Academy of Floral Art | 140 | 2.5% | 6 |
| Feb 2026 | Judith Blacklock | 70 | 1.3% | 7 |
| Feb 2026 | Yola Guz School of Floral Design | 10 | 0.18% | 8 |
| Mar 2026 | Lacy Bird | 2K | 32.7% | 1 |
| Mar 2026 | FlowerSchool New York | 1.9K | 30.8% | 2 |
| Mar 2026 | Floral Design Institute | 1.3K | 21.1% | 3 |
| Mar 2026 | Tulipina | 480 | 7.8% | 4 |
| Mar 2026 | British Academy of Floral Art | 170 | 2.8% | 5 |
| Mar 2026 | Covent Garden Academy of Flowers | 170 | 2.8% | 6 |
| Mar 2026 | Judith Blacklock | 110 | 1.8% | 7 |
| Mar 2026 | Yola Guz School of Floral Design | 20 | 0.32% | 8 |
| Apr 2026 | Floral Design Institute | 5.4K | 57.1% | 1 |
| Apr 2026 | FlowerSchool New York | 1.9K | 20.1% | 2 |
| Apr 2026 | Lacy Bird | 1.4K | 14.4% | 3 |
| Apr 2026 | Tulipina | 480 | 5.1% | 4 |
| Apr 2026 | Covent Garden Academy of Flowers | 140 | 1.5% | 5 |
| Apr 2026 | British Academy of Floral Art | 90 | 0.95% | 6 |
| Apr 2026 | Judith Blacklock | 70 | 0.74% | 7 |
| Apr 2026 | Yola Guz School of Floral Design | 20 | 0.21% | 8 |
| May 2026 | Floral Design Institute | 4.4K | 52.8% | 1 |
| May 2026 | FlowerSchool New York | 1.9K | 22.8% | 2 |
| May 2026 | Lacy Bird | 1.3K | 15.2% | 3 |
| May 2026 | Tulipina | 390 | 4.7% | 4 |
| May 2026 | Covent Garden Academy of Flowers | 140 | 1.7% | 5 |
| May 2026 | British Academy of Floral Art | 110 | 1.3% | 6 |
| May 2026 | Judith Blacklock | 110 | 1.3% | 7 |
| May 2026 | Yola Guz School of Floral Design | 20 | 0.24% | 8 |
| Jun 2026 | Floral Design Institute | 1.9K | 34.5% | 1 |
| Jun 2026 | FlowerSchool New York | 1.3K | 23.6% | 2 |
| Jun 2026 | Lacy Bird | 1K | 18.9% | 3 |
| Jun 2026 | Tulipina | 880 | 16% | 4 |
| Jun 2026 | Covent Garden Academy of Flowers | 170 | 3.1% | 5 |
| Jun 2026 | British Academy of Floral Art | 110 | 2% | 6 |
| Jun 2026 | Judith Blacklock | 90 | 1.6% | 7 |
| Jun 2026 | Yola Guz School of Floral Design | 10 | 0.18% | 8 |
| Jul 2026 | Floral Design Institute | 5.4K | 62.9% | 1 |
| Jul 2026 | FlowerSchool New York | 1.3K | 15.2% | 2 |
| Jul 2026 | Lacy Bird | 1.1K | 12.9% | 3 |
| Jul 2026 | Tulipina | 390 | 4.5% | 4 |
| Jul 2026 | Covent Garden Academy of Flowers | 210 | 2.4% | 5 |
| Jul 2026 | British Academy of Floral Art | 110 | 1.3% | 6 |
| Jul 2026 | Judith Blacklock | 50 | 0.58% | 7 |
| Jul 2026 | Yola Guz School of Floral Design | 10 | 0.12% | 8 |
| Aug 2026 | Floral Design Institute | 3.6K | 52.8% | 1 |
| Aug 2026 | FlowerSchool New York | 1.3K | 19.1% | 2 |
| Aug 2026 | Lacy Bird | 1.3K | 18.6% | 3 |
| Aug 2026 | Tulipina | 260 | 3.8% | 4 |
| Aug 2026 | Covent Garden Academy of Flowers | 170 | 2.5% | 5 |
| Aug 2026 | British Academy of Floral Art | 140 | 2.1% | 6 |
| Aug 2026 | Judith Blacklock | 70 | 1% | 7 |
| Aug 2026 | Yola Guz School of Floral Design | 10 | 0.15% | 8 |
| Sep 2026 | Floral Design Institute | 1.9K | 35.9% | 1 |
| Sep 2026 | Lacy Bird | 1.4K | 26.3% | 2 |
| Sep 2026 | FlowerSchool New York | 1.3K | 24.6% | 3 |
| Sep 2026 | Tulipina | 260 | 4.9% | 4 |
| Sep 2026 | British Academy of Floral Art | 170 | 3.2% | 5 |
| Sep 2026 | Covent Garden Academy of Flowers | 170 | 3.2% | 6 |
| Sep 2026 | Judith Blacklock | 90 | 1.7% | 7 |
| Sep 2026 | Yola Guz School of Floral Design | 10 | 0.19% | 8 |
| Oct 2026 | FlowerSchool New York | 1.6K | 34.2% | 1 |
| Oct 2026 | Lacy Bird | 1.4K | 29.7% | 2 |
| Oct 2026 | Floral Design Institute | 1K | 21.4% | 3 |
| Oct 2026 | Tulipina | 260 | 5.6% | 4 |
| Oct 2026 | Covent Garden Academy of Flowers | 170 | 3.6% | 5 |
| Oct 2026 | Judith Blacklock | 140 | 3% | 6 |
| Oct 2026 | British Academy of Floral Art | 110 | 2.4% | 7 |
| Oct 2026 | Yola Guz School of Floral Design | 10 | 0.21% | 8 |

## How are branded searches counted for floristry schools?

- **British Academy of Floral Art**: Measured on the search term “british academy of floral art”.
- **Covent Garden Academy of Flowers**: Measured on the search term “covent garden academy of flowers”.
- **Floral Design Institute**: Measured on the search term “floral design institute”.
- **FlowerSchool New York**: Measured on the search terms “flowerschool new york” and “flowerschool ny”, summed into one figure.
- **Judith Blacklock**: Measured on the search term “judith blacklock”.
- **Lacy Bird**: Measured on the search terms “lacy bird”, “lacy bird academy”, “lacybird” and “lacybird academy”, summed into one figure.
- **Tulipina**: Measured on the search term “tulipina”.
- **Yola Guz School of Floral Design**: Measured on the search term “yola guz”.

- [British Academy of Floral Art](/demand/global-en/brands/british-academy-of-floral-art)
- [Covent Garden Academy of Flowers](/demand/global-en/brands/academy-of-flowers)
- [Floral Design Institute](/demand/global-en/brands/floral-design-institute)
- [FlowerSchool New York](/demand/global-en/brands/flowerschool-new-york)
- [Judith Blacklock](/demand/global-en/brands/judith-blacklock)
- [Lacy Bird](/demand/global-en/brands/lacy-bird)
- [Tulipina](/demand/global-en/brands/tulipina)
- [Yola Guz School of Floral Design](/demand/global-en/brands/yola-guz)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among floristry schools worldwide?

In October 2026, FlowerSchool New York was the most searched among floristry schools worldwide, with an estimated 1.6K branded searches, 34.2% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Floristry schools: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/floristry-schools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/floristry-schools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.