--- title: "Quick-Step vs Tarkett: Which is searched more?" description: "Is Quick-Step or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flooring/compare/quick-step-vs-tarkett" publisher: "Brandwave" --- # Quick-Step vs Tarkett: Which is searched more? Is Quick-Step or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quick-Step and Tarkett - **Competitive set**: Flooring - **Market**: Global - **Month measured**: Sep 2026 - **Quick-Step Share of Search**: 5.7% - **Tarkett Share of Search**: 41% ## Is Quick-Step or Tarkett more popular in search? - In September 2026, Tarkett had more branded searches than Quick-Step among flooring worldwide. Tarkett had about 74,000 branded searches, while Quick-Step had 10,200. Tarkett made up 41% of all flooring searches we track, and Quick-Step accounted for 5.7%. - Tarkett was ahead of Quick-Step in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quick-Step’s share of searches among flooring worldwide moved from 4.8% to 5.7%, and its estimated monthly branded searches moved from 10.7K to 10.2K. - Across the 12 months ending September 2026, Tarkett’s share of searches among flooring worldwide moved from 40.2% to 41%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top flooring in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Quick-Step nor Tarkett showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Shaw | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pergo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quick-Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Armstrong Flooring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kahrs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flooring - Asked ChatGPT "Which flooring brand should I buy?": 1. COREtec, 2. Pergo, 3. Shaw - Asked ChatGPT "What are the best flooring brands?": 1. COREtec, 2. Shaw, 3. Pergo - Asked ChatGPT "What's the best flooring brand for a home renovation?": 1. Shaw, 2. COREtec - Searched Google, AI Overview "laminate flooring": named none of the brands we track - Searched Google, AI Overview "vinyl flooring": 1. Pergo Not named in any answer: Tarkett, Quick-Step, Armstrong Flooring and Kahrs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for flooring worldwide in September 2026? - In September 2026, Tarkett gained share of searches among flooring worldwide, from 39.7% to 41%. - Quick-Step’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 4.2% to 5.7% in September 2026. ## Month by month | Month | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank | Tarkett estimated searches | Tarkett Share of Search | Tarkett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 4.8% | 5 | 90.5K | 40.2% | 1 | | Nov 2025 | 10.7K | 5% | 5 | 90.5K | 42.3% | 1 | | Dec 2025 | 7.6K | 4.3% | 6 | 74K | 42% | 1 | | Jan 2026 | 11.9K | 5.2% | 5 | 90.5K | 39.2% | 1 | | Feb 2026 | 11.2K | 5.2% | 5 | 90.5K | 42.2% | 1 | | Mar 2026 | 10.7K | 4.5% | 5 | 90.5K | 38.3% | 1 | | Apr 2026 | 9.7K | 4.2% | 6 | 90.5K | 39.1% | 1 | | May 2026 | 9.7K | 4.3% | 5 | 74K | 32.5% | 1 | | Jun 2026 | 8.9K | 4.2% | 5 | 74K | 34.8% | 1 | | Jul 2026 | 9.4K | 4.9% | 5 | 74K | 38.8% | 1 | | Aug 2026 | 9.7K | 5.2% | 5 | 74K | 39.7% | 1 | | Sep 2026 | 10.2K | 5.7% | 5 | 74K | 41% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Quick-Step’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure. - **Tarkett**: Measured on the search term “tarkett”. - [Quick-Step profile](/demand/global-en/brands/quick-step) - [Tarkett profile](/demand/global-en/brands/tarkett) - [All flooring worldwide](/demand/global-en/categories/flooring): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quick-Step or Tarkett more popular in search? In September 2026, Tarkett had more branded searches than Quick-Step among flooring worldwide. Tarkett had about 74,000 branded searches, while Quick-Step had 10,200. Tarkett made up 41% of all flooring searches we track, and Quick-Step accounted for 5.7%. ## Cite this page Brandwave. "Quick-Step vs Tarkett: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flooring/compare/quick-step-vs-tarkett This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flooring/compare/quick-step-vs-tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.