--- title: "Pergo vs Tarkett: Which is searched more?" description: "Is Pergo or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flooring/compare/pergo-vs-tarkett" publisher: "Brandwave" --- # Pergo vs Tarkett: Which is searched more? Is Pergo or Tarkett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pergo and Tarkett - **Competitive set**: Flooring - **Market**: Global - **Month measured**: Sep 2026 - **Pergo Share of Search**: 12.3% - **Tarkett Share of Search**: 41% ## Is Pergo or Tarkett more popular in search? - In September 2026, Tarkett had more branded searches than Pergo among flooring worldwide. Tarkett had about 74,000 branded searches, while Pergo had 22,200. Tarkett made up 41% of all flooring searches we track, and Pergo accounted for 12.3%. - Tarkett was ahead of Pergo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pergo’s share of searches among flooring worldwide moved from 12% to 12.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Tarkett’s share of searches among flooring worldwide moved from 40.2% to 41%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top flooring in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pergo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tarkett did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Shaw | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pergo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quick-Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Armstrong Flooring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kahrs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flooring - Asked ChatGPT "Which flooring brand should I buy?": 1. COREtec, 2. Pergo, 3. Shaw - Asked ChatGPT "What are the best flooring brands?": 1. COREtec, 2. Shaw, 3. Pergo - Asked ChatGPT "What's the best flooring brand for a home renovation?": 1. Shaw, 2. COREtec - Searched Google, AI Overview "laminate flooring": named none of the brands we track - Searched Google, AI Overview "vinyl flooring": 1. Pergo Not named in any answer: Tarkett, Quick-Step, Armstrong Flooring and Kahrs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for flooring worldwide in September 2026? - In September 2026, Tarkett gained share of searches among flooring worldwide, from 39.7% to 41%. - Estimated monthly branded searches for Pergo worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Pergo estimated searches | Pergo Share of Search | Pergo rank | Tarkett estimated searches | Tarkett Share of Search | Tarkett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 12% | 4 | 90.5K | 40.2% | 1 | | Nov 2025 | 22.2K | 10.4% | 4 | 90.5K | 42.3% | 1 | | Dec 2025 | 22.2K | 12.6% | 3 | 74K | 42% | 1 | | Jan 2026 | 27.1K | 11.7% | 4 | 90.5K | 39.2% | 1 | | Feb 2026 | 22.2K | 10.3% | 4 | 90.5K | 42.2% | 1 | | Mar 2026 | 33.1K | 14% | 3 | 90.5K | 38.3% | 1 | | Apr 2026 | 40.5K | 17.5% | 3 | 90.5K | 39.1% | 1 | | May 2026 | 60.5K | 26.6% | 2 | 74K | 32.5% | 1 | | Jun 2026 | 49.5K | 23.3% | 2 | 74K | 34.8% | 1 | | Jul 2026 | 27.1K | 14.2% | 3 | 74K | 38.8% | 1 | | Aug 2026 | 22.2K | 11.9% | 3 | 74K | 39.7% | 1 | | Sep 2026 | 22.2K | 12.3% | 3 | 74K | 41% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pergo’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pergo**: Measured on the search term “pergo flooring”. - **Tarkett**: Measured on the search term “tarkett”. - [Pergo profile](/demand/global-en/brands/pergo) - [Tarkett profile](/demand/global-en/brands/tarkett) - [All flooring worldwide](/demand/global-en/categories/flooring): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pergo or Tarkett more popular in search? In September 2026, Tarkett had more branded searches than Pergo among flooring worldwide. Tarkett had about 74,000 branded searches, while Pergo had 22,200. Tarkett made up 41% of all flooring searches we track, and Pergo accounted for 12.3%. ## Cite this page Brandwave. "Pergo vs Tarkett: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flooring/compare/pergo-vs-tarkett This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flooring/compare/pergo-vs-tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.