---
title: "Flooring: Which brands are most popular in search?"
description: "Compare the flooring people buy. Share of Search among Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring and Kahrs, the flooring Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flooring"
publisher: "Brandwave"
---

# Flooring: Which brands are most popular in search?

Compare the flooring people buy. Share of Search among Quick-Step, Tarkett, Pergo, Shaw, Armstrong Flooring and Kahrs, the flooring Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flooring
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Quick-Step, 36.5%

## Which brand is most popular in search among flooring worldwide?

- Quick-Step and Tarkett share the highest estimated Share of Search among flooring worldwide, at 36.5% in August 2026.
- Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide increased from 35.7% to 36.5%.
- Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide increased from 35.7% to 36.5%.
- Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide decreased from 13.1% to 10.9%.
- Across the 11 months ending August 2026, Quick-Step’s estimated Share of Search among flooring worldwide peaked at 61% in December 2025 and was lowest at 30.3% in April 2026.
- Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide peaked at 37.3% in November 2025 and was lowest at 22.5% in December 2025.
- Across the 11 months ending August 2026, Pergo’s estimated Share of Search among flooring worldwide peaked at 25.1% in May 2026 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Shaw’s estimated Share of Search among flooring worldwide peaked at 13.1% in October 2025 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Armstrong Flooring’s estimated Share of Search among flooring worldwide peaked at 4.1% in November 2025 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Pergo rose from 4th to 3rd among flooring worldwide.
- Across the 11 months ending August 2026, Shaw fell from 3rd to 4th among flooring worldwide.
- Across the 11 months ending August 2026, Armstrong Flooring and Kahrs held steady: their estimated Share of Search among flooring worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Quick-Step vs Tarkett: compare search popularity](/demand/global-en/compare/quick-step-vs-tarkett): 36.5% Share of Search each.
- [Quick-Step vs Pergo: compare search popularity](/demand/global-en/compare/pergo-vs-quick-step): 36.5% against 10.9% Share of Search.
- [Quick-Step vs Shaw: compare search popularity](/demand/global-en/compare/quick-step-vs-shaw-flooring): 36.5% against 10.9% Share of Search.
- [Quick-Step vs Armstrong Flooring: compare search popularity](/demand/global-en/compare/armstrong-flooring-vs-quick-step): 36.5% against 4% Share of Search.
- [Tarkett vs Pergo: compare search popularity](/demand/global-en/compare/pergo-vs-tarkett): 36.5% against 10.9% Share of Search.
- [Tarkett vs Shaw: compare search popularity](/demand/global-en/compare/shaw-flooring-vs-tarkett): 36.5% against 10.9% Share of Search.
- [Tarkett vs Armstrong Flooring: compare search popularity](/demand/global-en/compare/armstrong-flooring-vs-tarkett): 36.5% against 4% Share of Search.
- [Pergo vs Shaw: compare search popularity](/demand/global-en/compare/pergo-vs-shaw-flooring): 10.9% Share of Search each.
- [Pergo vs Armstrong Flooring: compare search popularity](/demand/global-en/compare/armstrong-flooring-vs-pergo): 10.9% against 4% Share of Search.
- [Shaw vs Armstrong Flooring: compare search popularity](/demand/global-en/compare/armstrong-flooring-vs-shaw-flooring): 10.9% against 4% Share of Search.

## How did search popularity change for flooring worldwide in August 2026?

- In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
- In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
- In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.
- Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.
- Armstrong Flooring’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Quick-Step | 36.5% | 74K | 0.0% | Unilin (Mohawk Industries) |
| 2 | Tarkett | 36.5% | 74K | 0.0% | Tarkett |
| 3 | Pergo | 10.9% | 22.2K | -18.1% | Pergo |
| 4 | Shaw | 10.9% | 22.2K | 0.0% | Shaw |
| 5 | Armstrong Flooring | 4% | 8.1K | 0.0% | Armstrong Flooring |
| 6 | Kahrs | 1.2% | 2.4K | +26.3% | Kahrs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Quick-Step | 90.5K | 35.7% | 1 |
| Oct 2025 | Tarkett | 90.5K | 35.7% | 2 |
| Oct 2025 | Shaw | 33.1K | 13.1% | 3 |
| Oct 2025 | Pergo | 27.1K | 10.7% | 4 |
| Oct 2025 | Armstrong Flooring | 9.9K | 3.9% | 5 |
| Oct 2025 | Kahrs | 2.4K | 0.95% | 6 |
| Nov 2025 | Quick-Step | 90.5K | 37.3% | 1 |
| Nov 2025 | Tarkett | 90.5K | 37.3% | 2 |
| Nov 2025 | Shaw | 27.1K | 11.2% | 3 |
| Nov 2025 | Pergo | 22.2K | 9.2% | 4 |
| Nov 2025 | Armstrong Flooring | 9.9K | 4.1% | 5 |
| Nov 2025 | Kahrs | 2.4K | 0.99% | 6 |
| Dec 2025 | Quick-Step | 201K | 61% | 1 |
| Dec 2025 | Tarkett | 74K | 22.5% | 2 |
| Dec 2025 | Pergo | 22.2K | 6.7% | 3 |
| Dec 2025 | Shaw | 22.2K | 6.7% | 4 |
| Dec 2025 | Armstrong Flooring | 8.1K | 2.5% | 5 |
| Dec 2025 | Kahrs | 1.9K | 0.58% | 6 |
| Jan 2026 | Quick-Step | 90.5K | 35.6% | 1 |
| Jan 2026 | Tarkett | 90.5K | 35.6% | 2 |
| Jan 2026 | Shaw | 33.1K | 13% | 3 |
| Jan 2026 | Pergo | 27.1K | 10.7% | 4 |
| Jan 2026 | Armstrong Flooring | 9.9K | 3.9% | 5 |
| Jan 2026 | Kahrs | 2.9K | 1.1% | 6 |
| Feb 2026 | Quick-Step | 90.5K | 37.3% | 1 |
| Feb 2026 | Tarkett | 90.5K | 37.3% | 2 |
| Feb 2026 | Shaw | 27.1K | 11.2% | 3 |
| Feb 2026 | Pergo | 22.2K | 9.2% | 4 |
| Feb 2026 | Armstrong Flooring | 9.9K | 4.1% | 5 |
| Feb 2026 | Kahrs | 2.4K | 0.99% | 6 |
| Mar 2026 | Quick-Step | 90.5K | 35.7% | 1 |
| Mar 2026 | Tarkett | 90.5K | 35.7% | 2 |
| Mar 2026 | Pergo | 33.1K | 13.1% | 3 |
| Mar 2026 | Shaw | 27.1K | 10.7% | 4 |
| Mar 2026 | Armstrong Flooring | 9.9K | 3.9% | 5 |
| Mar 2026 | Kahrs | 2.4K | 0.95% | 6 |
| Apr 2026 | Tarkett | 90.5K | 37% | 1 |
| Apr 2026 | Quick-Step | 74K | 30.3% | 2 |
| Apr 2026 | Pergo | 40.5K | 16.6% | 3 |
| Apr 2026 | Shaw | 27.1K | 11.1% | 4 |
| Apr 2026 | Armstrong Flooring | 9.9K | 4.1% | 5 |
| Apr 2026 | Kahrs | 2.4K | 0.98% | 6 |
| May 2026 | Quick-Step | 74K | 30.7% | 1 |
| May 2026 | Tarkett | 74K | 30.7% | 2 |
| May 2026 | Pergo | 60.5K | 25.1% | 3 |
| May 2026 | Shaw | 22.2K | 9.2% | 4 |
| May 2026 | Armstrong Flooring | 8.1K | 3.4% | 5 |
| May 2026 | Kahrs | 1.9K | 0.79% | 6 |
| Jun 2026 | Quick-Step | 74K | 32.2% | 1 |
| Jun 2026 | Tarkett | 74K | 32.2% | 2 |
| Jun 2026 | Pergo | 49.5K | 21.5% | 3 |
| Jun 2026 | Shaw | 22.2K | 9.7% | 4 |
| Jun 2026 | Armstrong Flooring | 8.1K | 3.5% | 5 |
| Jun 2026 | Kahrs | 1.9K | 0.83% | 6 |
| Jul 2026 | Quick-Step | 74K | 35.7% | 1 |
| Jul 2026 | Tarkett | 74K | 35.7% | 2 |
| Jul 2026 | Pergo | 27.1K | 13.1% | 3 |
| Jul 2026 | Shaw | 22.2K | 10.7% | 4 |
| Jul 2026 | Armstrong Flooring | 8.1K | 3.9% | 5 |
| Jul 2026 | Kahrs | 1.9K | 0.92% | 6 |
| Aug 2026 | Quick-Step | 74K | 36.5% | 1 |
| Aug 2026 | Tarkett | 74K | 36.5% | 2 |
| Aug 2026 | Pergo | 22.2K | 10.9% | 3 |
| Aug 2026 | Shaw | 22.2K | 10.9% | 4 |
| Aug 2026 | Armstrong Flooring | 8.1K | 4% | 5 |
| Aug 2026 | Kahrs | 2.4K | 1.2% | 6 |
| Sep 2026 | Armstrong Flooring | — | — | — |
| Sep 2026 | Kahrs | — | — | — |
| Sep 2026 | Pergo | — | — | — |
| Sep 2026 | Quick-Step | — | — | — |
| Sep 2026 | Shaw | — | — | — |
| Sep 2026 | Tarkett | — | — | — |

## What is being compared

- **Armstrong Flooring**: Measured on the search term “armstrong flooring”.
- **Kahrs**: Measured on the search term “kahrs flooring”.
- **Pergo**: Measured on the search term “pergo flooring”.
- **Quick-Step**: Measured on the search term “quick-step”.
- **Shaw**: Measured on the search term “shaw flooring”.
- **Tarkett**: Measured on the search term “tarkett”.

- [Armstrong Flooring](/demand/global-en/brands/armstrong-flooring)
- [Kahrs](/demand/global-en/brands/kahrs)
- [Pergo](/demand/global-en/brands/pergo)
- [Quick-Step](/demand/global-en/brands/quick-step)
- [Shaw](/demand/global-en/brands/shaw-flooring)
- [Tarkett](/demand/global-en/brands/tarkett)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flooring worldwide?

Quick-Step and Tarkett share the highest estimated Share of Search among flooring worldwide, at 36.5% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Flooring: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/flooring

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flooring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.