--- title: "Floor scrubbers: Which brands are most popular in search?" description: "Compare the floor scrubbers companies operate with. Share of Search among Karcher, Nilfisk, Tennant, Advance, Hako and Minuteman, the floor scrubbers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/floor-scrubbers" publisher: "Brandwave" --- # Floor scrubbers: Which brands are most popular in search? Compare the floor scrubbers companies operate with. Share of Search among Karcher, Nilfisk, Tennant, Advance, Hako and Minuteman, the floor scrubbers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Floor scrubbers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Karcher, 91.3% ## Which brand is most popular in search among floor scrubbers worldwide? - In August 2026, Karcher was the most searched among floor scrubbers worldwide, with an estimated 823K branded searches and 91.3% estimated Share of Search within this set. - Nilfisk is in 2nd place, 83.1 percentage points behind at 8.2% Share of Search. - Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide increased from 89.5% to 91.3%. - Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide decreased from 9.8% to 8.2%. - Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide peaked at 92.6% in November 2025 and was lowest at 89.4% in February 2026. - Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide peaked at 9.8% in October 2025 and was lowest at 6.9% in November 2025. - Across the 11 months ending August 2026, Tennant, Advance, Hako and Minuteman held steady: their estimated Share of Search among floor scrubbers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Karcher vs Nilfisk: compare search popularity](/demand/global-en/compare/karcher-vs-nilfisk): 91.3% against 8.2% Share of Search. ## How did search popularity change for floor scrubbers worldwide in August 2026? - In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide. - In August 2026, Minuteman fell from 5th to 6th among floor scrubbers worldwide. - Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026. - Estimated monthly branded searches for Tennant worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. - Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Karcher | 91.3% | 823K | 0.0% | Karcher | | 2 | Nilfisk | 8.2% | 74K | 0.0% | Nilfisk | | 3 | Tennant | 0.49% | 4.4K | -33.3% | Tennant | | 4 | Advance | 0.02% | 170 | +21.4% | Advance | | 5 | Hako | <0.01% | 70 | +40.0% | Hako | | 6 | Minuteman | <0.01% | 40 | -42.9% | Minuteman | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Karcher | 823K | 89.5% | 1 | | Oct 2025 | Nilfisk | 90.5K | 9.8% | 2 | | Oct 2025 | Tennant | 5.4K | 0.59% | 3 | | Oct 2025 | Advance | 210 | 0.02% | 4 | | Oct 2025 | Hako | 50 | <0.01% | 5 | | Oct 2025 | Minuteman | 50 | <0.01% | 6 | | Nov 2025 | Karcher | 1M | 92.6% | 1 | | Nov 2025 | Nilfisk | 74K | 6.9% | 2 | | Nov 2025 | Tennant | 5.4K | 0.5% | 3 | | Nov 2025 | Advance | 110 | 0.01% | 4 | | Nov 2025 | Minuteman | 50 | <0.01% | 5 | | Nov 2025 | Hako | 40 | <0.01% | 6 | | Dec 2025 | Karcher | 823K | 91.2% | 1 | | Dec 2025 | Nilfisk | 74K | 8.2% | 2 | | Dec 2025 | Tennant | 5.4K | 0.6% | 3 | | Dec 2025 | Advance | 110 | 0.01% | 4 | | Dec 2025 | Minuteman | 50 | <0.01% | 5 | | Dec 2025 | Hako | 40 | <0.01% | 6 | | Jan 2026 | Karcher | 823K | 89.5% | 1 | | Jan 2026 | Nilfisk | 90.5K | 9.8% | 2 | | Jan 2026 | Tennant | 5.4K | 0.59% | 3 | | Jan 2026 | Advance | 170 | 0.02% | 4 | | Jan 2026 | Hako | 70 | <0.01% | 5 | | Jan 2026 | Minuteman | 70 | <0.01% | 6 | | Feb 2026 | Karcher | 823K | 89.4% | 1 | | Feb 2026 | Nilfisk | 90.5K | 9.8% | 2 | | Feb 2026 | Tennant | 6.6K | 0.72% | 3 | | Feb 2026 | Advance | 140 | 0.02% | 4 | | Feb 2026 | Hako | 70 | <0.01% | 5 | | Feb 2026 | Minuteman | 50 | <0.01% | 6 | | Mar 2026 | Karcher | 1.2M | 91.3% | 1 | | Mar 2026 | Nilfisk | 110K | 8.2% | 2 | | Mar 2026 | Tennant | 6.6K | 0.49% | 3 | | Mar 2026 | Advance | 170 | 0.01% | 4 | | Mar 2026 | Minuteman | 90 | <0.01% | 5 | | Mar 2026 | Hako | 50 | <0.01% | 6 | | Apr 2026 | Karcher | 1.2M | 91.3% | 1 | | Apr 2026 | Nilfisk | 110K | 8.2% | 2 | | Apr 2026 | Tennant | 5.4K | 0.4% | 3 | | Apr 2026 | Advance | 140 | 0.01% | 4 | | Apr 2026 | Minuteman | 70 | <0.01% | 5 | | Apr 2026 | Hako | 50 | <0.01% | 6 | | May 2026 | Karcher | 1M | 91.2% | 1 | | May 2026 | Nilfisk | 90.5K | 8.3% | 2 | | May 2026 | Tennant | 5.4K | 0.49% | 3 | | May 2026 | Advance | 140 | 0.01% | 4 | | May 2026 | Minuteman | 70 | <0.01% | 5 | | May 2026 | Hako | 50 | <0.01% | 6 | | Jun 2026 | Karcher | 823K | 91.2% | 1 | | Jun 2026 | Nilfisk | 74K | 8.2% | 2 | | Jun 2026 | Tennant | 5.4K | 0.6% | 3 | | Jun 2026 | Advance | 140 | 0.02% | 4 | | Jun 2026 | Minuteman | 70 | <0.01% | 5 | | Jun 2026 | Hako | 40 | <0.01% | 6 | | Jul 2026 | Karcher | 823K | 91.1% | 1 | | Jul 2026 | Nilfisk | 74K | 8.2% | 2 | | Jul 2026 | Tennant | 6.6K | 0.73% | 3 | | Jul 2026 | Advance | 140 | 0.02% | 4 | | Jul 2026 | Minuteman | 70 | <0.01% | 5 | | Jul 2026 | Hako | 50 | <0.01% | 6 | | Aug 2026 | Karcher | 823K | 91.3% | 1 | | Aug 2026 | Nilfisk | 74K | 8.2% | 2 | | Aug 2026 | Tennant | 4.4K | 0.49% | 3 | | Aug 2026 | Advance | 170 | 0.02% | 4 | | Aug 2026 | Hako | 70 | <0.01% | 5 | | Aug 2026 | Minuteman | 40 | <0.01% | 6 | | Sep 2026 | Advance | — | — | — | | Sep 2026 | Hako | — | — | — | | Sep 2026 | Karcher | — | — | — | | Sep 2026 | Minuteman | — | — | — | | Sep 2026 | Nilfisk | — | — | — | | Sep 2026 | Tennant | — | — | — | ## What is being compared - **Advance**: Measured on the search term “advance scrubber”. - **Hako**: Measured on the search term “hako scrubber”. - **Karcher**: Measured on the search term “karcher”. - **Minuteman**: Measured on the search term “minuteman scrubber”. - **Nilfisk**: Measured on the search term “nilfisk”. - **Tennant**: Measured on the search term “tennant floor scrubber”. - [Advance](/demand/global-en/brands/advance-scrubbers) - [Hako](/demand/global-en/brands/hako) - [Karcher](/demand/global-en/brands/karcher) - [Minuteman](/demand/global-en/brands/minuteman) - [Nilfisk](/demand/global-en/brands/nilfisk) - [Tennant](/demand/global-en/brands/tennant) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among floor scrubbers worldwide? In August 2026, Karcher was the most searched among floor scrubbers worldwide, with an estimated 823K branded searches and 91.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Floor scrubbers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/floor-scrubbers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/floor-scrubbers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.