---
title: "Crocs vs Havaianas: Which is more popular by branded search?"
description: "Which is more popular in search, Crocs or Havaianas? Compare estimated monthly branded-search demand and Share of Search inside the Flip flops set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flip-flops/compare/crocs-vs-havaianas"
publisher: "Brandwave"
---

# Crocs vs Havaianas: Which is more popular by branded search?

Which is more popular in search, Crocs or Havaianas? Compare estimated monthly branded-search demand and Share of Search inside the Flip flops set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crocs and Havaianas
- **Competitive set**: Flip flops
- **Market**: Global
- **Month measured**: Aug 2026
- **Crocs Share of Search**: 74.3%
- **Havaianas Share of Search**: 22.3%

## Which is more popular in search, Crocs or Havaianas?

- In August 2026, Crocs had more branded searches than Havaianas among flip flops worldwide. Crocs was estimated to have 9.1M branded searches compared to Havaianas’ 2.7M, and held a 74.3% Share of Search versus Havaianas’ 22.3%.
- Crocs was ahead of Havaianas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide moved from 86% to 74.3%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide moved from 11.5% to 22.3%, and its estimated monthly branded searches moved from 1M to 2.7M.

## How did search popularity change for flip flops worldwide in August 2026?

- Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
- Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

## Month by month

| Month | Crocs estimated searches | Crocs Share of Search | Crocs rank | Havaianas estimated searches | Havaianas Share of Search | Havaianas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 86% | 1 | 1M | 11.5% | 2 |
| Nov 2025 | 9.1M | 81.4% | 1 | 1.8M | 16.3% | 2 |
| Dec 2025 | 9.1M | 71.9% | 1 | 3.4M | 26.3% | 2 |
| Jan 2026 | 6.1M | 80.5% | 1 | 1.2M | 16.1% | 2 |
| Feb 2026 | 6.1M | 80.7% | 1 | 1.2M | 16.1% | 2 |
| Mar 2026 | 9.1M | 84.8% | 1 | 1.2M | 11.3% | 2 |
| Apr 2026 | 9.1M | 82.6% | 1 | 1.5M | 13.6% | 2 |
| May 2026 | 9.1M | 76.5% | 1 | 2.2M | 18.7% | 2 |
| Jun 2026 | 11.1M | 73.8% | 1 | 3.4M | 22.3% | 2 |
| Jul 2026 | 11.1M | 74.1% | 1 | 3.4M | 22.4% | 2 |
| Aug 2026 | 9.1M | 74.3% | 1 | 2.7M | 22.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crocs’ and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crocs**: Measured on the search term “crocs”.
- **Havaianas**: Measured on the search term “havaianas”.

- [Crocs profile](/demand/global-en/brands/crocs)
- [Havaianas profile](/demand/global-en/brands/havaianas)
- [All flip flops worldwide](/demand/global-en/categories/flip-flops): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crocs or Havaianas?

In August 2026, Crocs had more branded searches than Havaianas among flip flops worldwide. Crocs was estimated to have 9.1M branded searches compared to Havaianas’ 2.7M, and held a 74.3% Share of Search versus Havaianas’ 22.3%.

## Cite this page

Brandwave. "Crocs vs Havaianas: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/flip-flops/compare/crocs-vs-havaianas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flip-flops/compare/crocs-vs-havaianas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.