---
title: "Flip flops: Which are searched most?"
description: "Compare the flip flops people buy. Share of Search among Crocs, Havaianas, FitFlop, Reef, Ipanema and Archies, the flip flops Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flip-flops"
publisher: "Brandwave"
---

# Flip flops: Which are searched most?

Compare the flip flops people buy. Share of Search among Crocs, Havaianas, FitFlop, Reef, Ipanema and Archies, the flip flops Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flip flops
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Crocs, 74.3%

## Which brand is most popular in search among flip flops worldwide?

- In August 2026, Crocs was the most searched among flip flops worldwide, with an estimated 9.1M branded searches and 74.3% estimated Share of Search within this set.
- Havaianas is in 2nd place, 52 percentage points behind at 22.3% Share of Search.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide decreased from 86% to 74.3%.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide increased from 11.5% to 22.3%.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide increased from 0.57% to 1.1%.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide peaked at 86% in October 2025 and was lowest at 71.9% in December 2025.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide peaked at 26.3% in December 2025 and was lowest at 11.3% in March 2026.
- Across the 11 months ending August 2026, FitFlop’s estimated Share of Search among flip flops worldwide peaked at 2.6% in January 2026 and was lowest at 1.3% in December 2025.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide peaked at 2.1% in May 2026 and was lowest at 0.39% in December 2025.
- Across the 11 months ending August 2026, FitFlop, Ipanema and Archies held steady: their estimated Share of Search among flip flops worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Crocs vs Havaianas: compare search popularity](/demand/global-en/compare/crocs-vs-havaianas): 74.3% against 22.3% Share of Search.
- [Crocs vs FitFlop: compare search popularity](/demand/global-en/compare/crocs-vs-fitflop): 74.3% against 2% Share of Search.
- [Havaianas vs FitFlop: compare search popularity](/demand/global-en/compare/fitflop-vs-havaianas): 22.3% against 2% Share of Search.

## How did search popularity change for flip flops worldwide in August 2026?

- Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
- Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.
- Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
- Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.
- Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.
- Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crocs | 74.3% | 9.1M | -17.7% | Crocs |
| 2 | Havaianas | 22.3% | 2.7M | -18.2% | Havaianas |
| 3 | FitFlop | 2% | 246K | -18.3% | FitFlop |
| 4 | Reef | 1.1% | 135K | -32.8% | Reef |
| 5 | Ipanema | 0.27% | 33.1K | 0.0% | Ipanema |
| 6 | Archies | 0.02% | 2.9K | +52.6% | Archies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crocs | 7.5M | 86% | 1 |
| Oct 2025 | Havaianas | 1M | 11.5% | 2 |
| Oct 2025 | FitFlop | 165K | 1.9% | 3 |
| Oct 2025 | Reef | 49.5K | 0.57% | 4 |
| Oct 2025 | Ipanema | 5.4K | 0.06% | 5 |
| Oct 2025 | Archies | 1.3K | 0.01% | 6 |
| Nov 2025 | Crocs | 9.1M | 81.4% | 1 |
| Nov 2025 | Havaianas | 1.8M | 16.3% | 2 |
| Nov 2025 | FitFlop | 201K | 1.8% | 3 |
| Nov 2025 | Reef | 49.5K | 0.44% | 4 |
| Nov 2025 | Archies | 6.6K | 0.06% | 5 |
| Nov 2025 | Ipanema | 5.4K | 0.05% | 6 |
| Dec 2025 | Crocs | 9.1M | 71.9% | 1 |
| Dec 2025 | Havaianas | 3.4M | 26.3% | 2 |
| Dec 2025 | FitFlop | 165K | 1.3% | 3 |
| Dec 2025 | Reef | 49.5K | 0.39% | 4 |
| Dec 2025 | Archies | 8.1K | 0.06% | 5 |
| Dec 2025 | Ipanema | 5.4K | 0.04% | 6 |
| Jan 2026 | Crocs | 6.1M | 80.5% | 1 |
| Jan 2026 | Havaianas | 1.2M | 16.1% | 2 |
| Jan 2026 | FitFlop | 201K | 2.6% | 3 |
| Jan 2026 | Reef | 49.5K | 0.65% | 4 |
| Jan 2026 | Ipanema | 6.6K | 0.09% | 5 |
| Jan 2026 | Archies | 3.6K | 0.05% | 6 |
| Feb 2026 | Crocs | 6.1M | 80.7% | 1 |
| Feb 2026 | Havaianas | 1.2M | 16.1% | 2 |
| Feb 2026 | FitFlop | 165K | 2.2% | 3 |
| Feb 2026 | Reef | 74K | 0.98% | 4 |
| Feb 2026 | Ipanema | 6.6K | 0.09% | 5 |
| Feb 2026 | Archies | 1.9K | 0.03% | 6 |
| Mar 2026 | Crocs | 9.1M | 84.8% | 1 |
| Mar 2026 | Havaianas | 1.2M | 11.3% | 2 |
| Mar 2026 | FitFlop | 246K | 2.3% | 3 |
| Mar 2026 | Reef | 165K | 1.5% | 4 |
| Mar 2026 | Ipanema | 9.9K | 0.09% | 5 |
| Mar 2026 | Archies | 1.9K | 0.02% | 6 |
| Apr 2026 | Crocs | 9.1M | 82.6% | 1 |
| Apr 2026 | Havaianas | 1.5M | 13.6% | 2 |
| Apr 2026 | FitFlop | 246K | 2.2% | 3 |
| Apr 2026 | Reef | 165K | 1.5% | 4 |
| Apr 2026 | Ipanema | 12.1K | 0.11% | 5 |
| Apr 2026 | Archies | 1.3K | 0.01% | 6 |
| May 2026 | Crocs | 9.1M | 76.5% | 1 |
| May 2026 | Havaianas | 2.2M | 18.7% | 2 |
| May 2026 | FitFlop | 301K | 2.5% | 3 |
| May 2026 | Reef | 246K | 2.1% | 4 |
| May 2026 | Ipanema | 22.2K | 0.19% | 5 |
| May 2026 | Archies | 1K | <0.01% | 6 |
| Jun 2026 | Crocs | 11.1M | 73.8% | 1 |
| Jun 2026 | Havaianas | 3.4M | 22.3% | 2 |
| Jun 2026 | FitFlop | 301K | 2% | 3 |
| Jun 2026 | Reef | 246K | 1.6% | 4 |
| Jun 2026 | Ipanema | 33.1K | 0.22% | 5 |
| Jun 2026 | Archies | 1.3K | <0.01% | 6 |
| Jul 2026 | Crocs | 11.1M | 74.1% | 1 |
| Jul 2026 | Havaianas | 3.4M | 22.4% | 2 |
| Jul 2026 | FitFlop | 301K | 2% | 3 |
| Jul 2026 | Reef | 201K | 1.3% | 4 |
| Jul 2026 | Ipanema | 33.1K | 0.22% | 5 |
| Jul 2026 | Archies | 1.9K | 0.01% | 6 |
| Aug 2026 | Crocs | 9.1M | 74.3% | 1 |
| Aug 2026 | Havaianas | 2.7M | 22.3% | 2 |
| Aug 2026 | FitFlop | 246K | 2% | 3 |
| Aug 2026 | Reef | 135K | 1.1% | 4 |
| Aug 2026 | Ipanema | 33.1K | 0.27% | 5 |
| Aug 2026 | Archies | 2.9K | 0.02% | 6 |
| Sep 2026 | Archies | — | — | — |
| Sep 2026 | Crocs | — | — | — |
| Sep 2026 | FitFlop | — | — | — |
| Sep 2026 | Havaianas | — | — | — |
| Sep 2026 | Ipanema | — | — | — |
| Sep 2026 | Reef | — | — | — |

## What is being compared

- **Archies**: Measured on the search term “archies jandals”.
- **Crocs**: Measured on the search term “crocs”.
- **FitFlop**: Measured on the search term “fit flop”.
- **Havaianas**: Measured on the search term “havaianas”.
- **Ipanema**: Measured on the search term “ipanema flip flops”.
- **Reef**: Measured on the search term “reef sandals”.

- [Archies](/demand/global-en/brands/archies)
- [Crocs](/demand/global-en/brands/crocs)
- [FitFlop](/demand/global-en/brands/fitflop)
- [Havaianas](/demand/global-en/brands/havaianas)
- [Ipanema](/demand/global-en/brands/ipanema)
- [Reef](/demand/global-en/brands/reef-sandals)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flip flops worldwide?

In August 2026, Crocs was the most searched among flip flops worldwide, with an estimated 9.1M branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Flip flops: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/flip-flops

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flip-flops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.