---
title: "Flip flop brands: Which are searched most?"
description: "Compare the flip flop brands people buy. Share of Search among Crocs, Birkenstock, Havaianas, Archies and Teva, the flip flop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flip-flop-brands"
publisher: "Brandwave"
---

# Flip flop brands: Which are searched most?

Compare the flip flop brands people buy. Share of Search among Crocs, Birkenstock, Havaianas, Archies and Teva, the flip flop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flip flop brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Crocs, 50.5%

## Which brand is most popular in search among flip flop brands worldwide?

- In September 2026, Crocs was the most searched among flip flop brands worldwide, with an estimated 7.5M branded searches and 50.5% estimated Share of Search within this set.
- Birkenstock is in 2nd place, 9.2 percentage points behind at 41.3% Share of Search.
- Across the 12 months ending September 2026, Crocs’ estimated Share of Search among flip flop brands worldwide decreased from 55.5% to 50.5%.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among flip flop brands worldwide increased from 37.1% to 41.3%.
- Across the 12 months ending September 2026, Havaianas’ estimated Share of Search among flip flop brands worldwide increased from 7.4% to 8.2%.
- Across the 12 months ending September 2026, Crocs’ estimated Share of Search among flip flop brands worldwide peaked at 55.5% in October 2025 and was lowest at 44.5% in May 2026.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among flip flop brands worldwide peaked at 44.5% in May 2026 and was lowest at 32.9% in December 2025.
- Across the 12 months ending September 2026, Havaianas’ estimated Share of Search among flip flop brands worldwide peaked at 18% in December 2025 and was lowest at 7.4% in March 2026.
- Across the 12 months ending September 2026, Archies and Teva held steady: their estimated Share of Search among flip flop brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Crocs vs Birkenstock: compare search popularity](/demand/global-en/compare/birkenstock-vs-crocs): 50.5% against 41.3% Share of Search.
- [Crocs vs Havaianas: compare search popularity](/demand/global-en/compare/crocs-vs-havaianas): 50.5% against 8.2% Share of Search.
- [Birkenstock vs Havaianas: compare search popularity](/demand/global-en/compare/birkenstock-vs-havaianas): 41.3% against 8.2% Share of Search.

## How did search popularity change for flip flop brands worldwide in September 2026?

- In September 2026, Crocs gained estimated Share of Search among flip flop brands worldwide, from 47.2% to 50.5%.
- In September 2026, Birkenstock gained estimated Share of Search among flip flop brands worldwide, from 38.6% to 41.3%.
- In September 2026, Havaianas lost estimated Share of Search among flip flop brands worldwide, from 14.2% to 8.2%.
- Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.
- Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crocs | 50.5% | 7.5M | -18.2% | Crocs |
| 2 | Birkenstock | 41.3% | 6.1M | -18.2% | Birkenstock |
| 3 | Havaianas | 8.2% | 1.2M | -55.5% | Havaianas |
| 4 | Archies | 0.03% | 4.4K | +51.7% | Archies |
| 5 | Teva | <0.01% | 40 | +300.0% | Teva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crocs | 7.5M | 55.5% | 1 |
| Oct 2025 | Birkenstock | 5M | 37.1% | 2 |
| Oct 2025 | Havaianas | 1M | 7.4% | 3 |
| Oct 2025 | Archies | 1.3K | <0.01% | 4 |
| Oct 2025 | Teva | 30 | <0.01% | 5 |
| Nov 2025 | Crocs | 9.1M | 53.5% | 1 |
| Nov 2025 | Birkenstock | 6.1M | 35.8% | 2 |
| Nov 2025 | Havaianas | 1.8M | 10.7% | 3 |
| Nov 2025 | Archies | 6.6K | 0.04% | 4 |
| Nov 2025 | Teva | 50 | <0.01% | 5 |
| Dec 2025 | Crocs | 9.1M | 49.1% | 1 |
| Dec 2025 | Birkenstock | 6.1M | 32.9% | 2 |
| Dec 2025 | Havaianas | 3.4M | 18% | 3 |
| Dec 2025 | Archies | 8.1K | 0.04% | 4 |
| Dec 2025 | Teva | 70 | <0.01% | 5 |
| Jan 2026 | Crocs | 6.1M | 53.5% | 1 |
| Jan 2026 | Birkenstock | 4.1M | 35.8% | 2 |
| Jan 2026 | Havaianas | 1.2M | 10.7% | 3 |
| Jan 2026 | Archies | 3.6K | 0.03% | 4 |
| Jan 2026 | Teva | 30 | <0.01% | 5 |
| Feb 2026 | Crocs | 6.1M | 53.5% | 1 |
| Feb 2026 | Birkenstock | 4.1M | 35.8% | 2 |
| Feb 2026 | Havaianas | 1.2M | 10.7% | 3 |
| Feb 2026 | Archies | 1.9K | 0.02% | 4 |
| Feb 2026 | Teva | 20 | <0.01% | 5 |
| Mar 2026 | Crocs | 9.1M | 55.5% | 1 |
| Mar 2026 | Birkenstock | 6.1M | 37.1% | 2 |
| Mar 2026 | Havaianas | 1.2M | 7.4% | 3 |
| Mar 2026 | Archies | 1.9K | 0.01% | 4 |
| Mar 2026 | Teva | 20 | <0.01% | 5 |
| Apr 2026 | Crocs | 9.1M | 50.4% | 1 |
| Apr 2026 | Birkenstock | 7.5M | 41.3% | 2 |
| Apr 2026 | Havaianas | 1.5M | 8.3% | 3 |
| Apr 2026 | Archies | 1.3K | <0.01% | 4 |
| Apr 2026 | Teva | 10 | <0.01% | 5 |
| May 2026 | Birkenstock | 9.1M | 44.5% | 1 |
| May 2026 | Crocs | 9.1M | 44.5% | 2 |
| May 2026 | Havaianas | 2.2M | 10.9% | 3 |
| May 2026 | Archies | 1K | <0.01% | 4 |
| May 2026 | Teva | 10 | <0.01% | 5 |
| Jun 2026 | Crocs | 11.1M | 47.1% | 1 |
| Jun 2026 | Birkenstock | 9.1M | 38.7% | 2 |
| Jun 2026 | Havaianas | 3.4M | 14.2% | 3 |
| Jun 2026 | Archies | 1.3K | <0.01% | 4 |
| Jun 2026 | Teva | 20 | <0.01% | 5 |
| Jul 2026 | Crocs | 11.1M | 47.1% | 1 |
| Jul 2026 | Birkenstock | 9.1M | 38.7% | 2 |
| Jul 2026 | Havaianas | 3.4M | 14.2% | 3 |
| Jul 2026 | Archies | 1.9K | <0.01% | 4 |
| Jul 2026 | Teva | 10 | <0.01% | 5 |
| Aug 2026 | Crocs | 9.1M | 47.2% | 1 |
| Aug 2026 | Birkenstock | 7.5M | 38.6% | 2 |
| Aug 2026 | Havaianas | 2.7M | 14.2% | 3 |
| Aug 2026 | Archies | 2.9K | 0.01% | 4 |
| Aug 2026 | Teva | 10 | <0.01% | 5 |
| Sep 2026 | Crocs | 7.5M | 50.5% | 1 |
| Sep 2026 | Birkenstock | 6.1M | 41.3% | 2 |
| Sep 2026 | Havaianas | 1.2M | 8.2% | 3 |
| Sep 2026 | Archies | 4.4K | 0.03% | 4 |
| Sep 2026 | Teva | 40 | <0.01% | 5 |

## What is being compared

- **Archies**: Measured on the search term “archies jandals”.
- **Birkenstock**: Measured on the search term “birkenstock”.
- **Crocs**: Measured on the search term “crocs”.
- **Havaianas**: Measured on the search term “havaianas”.
- **Teva**: Measured on the search term “teva jandals”.

- [Archies](/demand/global-en/brands/archies)
- [Birkenstock](/demand/global-en/brands/birkenstock)
- [Crocs](/demand/global-en/brands/crocs)
- [Havaianas](/demand/global-en/brands/havaianas)
- [Teva](/demand/global-en/brands/teva)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flip flop brands worldwide?

In September 2026, Crocs was the most searched among flip flop brands worldwide, with an estimated 7.5M branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Flip flop brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/flip-flop-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flip-flop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.