--- title: "Flight comparison sites: Which brands are most popular in search?" description: "Compare the sites people compare flights on. Share of Search among Google Flights, Skyscanner, Momondo, Kiwi.com and Kayak, the flight comparison sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flight-comparison-sites" publisher: "Brandwave" --- # Flight comparison sites: Which brands are most popular in search? Compare the sites people compare flights on. Share of Search among Google Flights, Skyscanner, Momondo, Kiwi.com and Kayak, the flight comparison sites Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Flight comparison sites - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google Flights, 49.1% ## Which brand is most popular in search among flight comparison sites worldwide? - Google Flights and Skyscanner share the highest estimated Share of Search among flight comparison sites worldwide, at 49.1% in August 2026. - Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide peaked at 54% in December 2025 and was lowest at 49% in July 2026. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among flight comparison sites worldwide peaked at 49.2% in November 2025 and was lowest at 44.1% in December 2025. - Across the 11 months ending August 2026, Google Flights, Skyscanner, Momondo, Kiwi.com and Kayak held steady: their estimated Share of Search among flight comparison sites worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Google Flights vs Skyscanner: compare search popularity](/demand/global-en/compare/google-flights-vs-skyscanner): 49.1% Share of Search each. ## How did search popularity change for flight comparison sites worldwide in August 2026? - Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026. - Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Flights | 49.1% | 45.5M | 0.0% | Google Flights | | 2 | Skyscanner | 49.1% | 45.5M | 0.0% | Trip.com Group | | 3 | Momondo | 1.6% | 1.5M | -18.0% | Momondo | | 4 | Kiwi.com | 0.15% | 135K | +22.7% | Kiwi.com | | 5 | Kayak | <0.01% | 8.1K | 0.0% | Kayak | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Flights | 45.5M | 49% | 1 | | Oct 2025 | Skyscanner | 45.5M | 49% | 2 | | Oct 2025 | Momondo | 1.8M | 2% | 3 | | Oct 2025 | Kiwi.com | 60.5K | 0.07% | 4 | | Oct 2025 | Kayak | 8.1K | <0.01% | 5 | | Nov 2025 | Google Flights | 45.5M | 49.2% | 1 | | Nov 2025 | Skyscanner | 45.5M | 49.2% | 2 | | Nov 2025 | Momondo | 1.5M | 1.6% | 3 | | Nov 2025 | Kiwi.com | 60.5K | 0.07% | 4 | | Nov 2025 | Kayak | 6.6K | <0.01% | 5 | | Dec 2025 | Google Flights | 45.5M | 54% | 1 | | Dec 2025 | Skyscanner | 37.2M | 44.1% | 2 | | Dec 2025 | Momondo | 1.5M | 1.8% | 3 | | Dec 2025 | Kiwi.com | 60.5K | 0.07% | 4 | | Dec 2025 | Kayak | 6.6K | <0.01% | 5 | | Jan 2026 | Google Flights | 55.6M | 49% | 1 | | Jan 2026 | Skyscanner | 55.6M | 49% | 2 | | Jan 2026 | Momondo | 2.2M | 2% | 3 | | Jan 2026 | Kiwi.com | 74K | 0.07% | 4 | | Jan 2026 | Kayak | 6.6K | <0.01% | 5 | | Feb 2026 | Google Flights | 45.5M | 49% | 1 | | Feb 2026 | Skyscanner | 45.5M | 49% | 2 | | Feb 2026 | Momondo | 1.8M | 2% | 3 | | Feb 2026 | Kiwi.com | 74K | 0.08% | 4 | | Feb 2026 | Kayak | 8.1K | <0.01% | 5 | | Mar 2026 | Google Flights | 55.6M | 54% | 1 | | Mar 2026 | Skyscanner | 45.5M | 44.2% | 2 | | Mar 2026 | Momondo | 1.8M | 1.8% | 3 | | Mar 2026 | Kiwi.com | 90.5K | 0.09% | 4 | | Mar 2026 | Kayak | 12.1K | 0.01% | 5 | | Apr 2026 | Google Flights | 45.5M | 49.1% | 1 | | Apr 2026 | Skyscanner | 45.5M | 49.1% | 2 | | Apr 2026 | Momondo | 1.5M | 1.6% | 3 | | Apr 2026 | Kiwi.com | 74K | 0.08% | 4 | | Apr 2026 | Kayak | 9.9K | 0.01% | 5 | | May 2026 | Google Flights | 45.5M | 49.1% | 1 | | May 2026 | Skyscanner | 45.5M | 49.1% | 2 | | May 2026 | Momondo | 1.5M | 1.6% | 3 | | May 2026 | Kiwi.com | 74K | 0.08% | 4 | | May 2026 | Kayak | 9.9K | 0.01% | 5 | | Jun 2026 | Google Flights | 45.5M | 49.1% | 1 | | Jun 2026 | Skyscanner | 45.5M | 49.1% | 2 | | Jun 2026 | Momondo | 1.5M | 1.6% | 3 | | Jun 2026 | Kiwi.com | 74K | 0.08% | 4 | | Jun 2026 | Kayak | 8.1K | <0.01% | 5 | | Jul 2026 | Google Flights | 45.5M | 49% | 1 | | Jul 2026 | Skyscanner | 45.5M | 49% | 2 | | Jul 2026 | Momondo | 1.8M | 2% | 3 | | Jul 2026 | Kiwi.com | 110K | 0.12% | 4 | | Jul 2026 | Kayak | 8.1K | <0.01% | 5 | | Aug 2026 | Google Flights | 45.5M | 49.1% | 1 | | Aug 2026 | Skyscanner | 45.5M | 49.1% | 2 | | Aug 2026 | Momondo | 1.5M | 1.6% | 3 | | Aug 2026 | Kiwi.com | 135K | 0.15% | 4 | | Aug 2026 | Kayak | 8.1K | <0.01% | 5 | | Sep 2026 | Google Flights | — | — | — | | Sep 2026 | Kayak | — | — | — | | Sep 2026 | Kiwi.com | — | — | — | | Sep 2026 | Momondo | — | — | — | | Sep 2026 | Skyscanner | — | — | — | ## What is being compared - **Google Flights**: Measured on the search term “google flights”. - **Kayak**: Measured on the search term “kayak travel”. - **Kiwi.com**: Measured on the search term “kiwi.com”. - **Momondo**: Measured on the search term “momondo”. - **Skyscanner**: Measured on the search term “skyscanner”. - [Google Flights](/demand/global-en/brands/google-flights) - [Kayak](/demand/global-en/brands/kayak-travel) - [Kiwi.com](/demand/global-en/brands/kiwi-com) - [Momondo](/demand/global-en/brands/momondo) - [Skyscanner](/demand/global-en/brands/skyscanner) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among flight comparison sites worldwide? Google Flights and Skyscanner share the highest estimated Share of Search among flight comparison sites worldwide, at 49.1% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Flight comparison sites: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/flight-comparison-sites This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flight-comparison-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.