--- title: "Fleece brands: Which are searched most?" description: "Compare the fleece brands people buy. Share of Search among Arc'teryx, Patagonia, The North Face, Kathmandu and Columbia, the fleece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fleece-brands" publisher: "Brandwave" --- # Fleece brands: Which are searched most? Compare the fleece brands people buy. Share of Search among Arc'teryx, Patagonia, The North Face, Kathmandu and Columbia, the fleece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fleece brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Arc'teryx, 40.4% ## Which brand is most popular in search among fleece brands worldwide? - In August 2026, Arc'teryx was the most searched among fleece brands worldwide, with an estimated 3.7M branded searches and 40.4% estimated Share of Search within this set. - Patagonia is in 2nd place, 10.2 percentage points behind at 30.3% Share of Search. - Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide decreased from 24.6% to 20.2%. - Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide increased from 5% to 9.1%. - Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among fleece brands worldwide peaked at 47.6% in December 2025 and was lowest at 35.7% in July 2026. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among fleece brands worldwide peaked at 34% in April 2026 and was lowest at 23.8% in December 2025. - Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide peaked at 26.3% in November 2025 and was lowest at 18.2% in June 2026. - Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among fleece brands worldwide peaked at 12.1% in June 2026 and was lowest at 4.3% in January 2026. - Across the 11 months ending August 2026, Arc'teryx, Patagonia and Columbia held steady: their estimated Share of Search among fleece brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Arc'teryx vs Patagonia: compare search popularity](/demand/global-en/compare/arcteryx-vs-patagonia): 40.4% against 30.3% Share of Search. - [Arc'teryx vs The North Face: compare search popularity](/demand/global-en/compare/arcteryx-vs-the-north-face): 40.4% against 20.2% Share of Search. - [Arc'teryx vs Kathmandu: compare search popularity](/demand/global-en/compare/arcteryx-vs-kathmandu): 40.4% against 9.1% Share of Search. - [Patagonia vs The North Face: compare search popularity](/demand/global-en/compare/patagonia-vs-the-north-face): 30.3% against 20.2% Share of Search. - [Patagonia vs Kathmandu: compare search popularity](/demand/global-en/compare/kathmandu-vs-patagonia): 30.3% against 9.1% Share of Search. - [The North Face vs Kathmandu: compare search popularity](/demand/global-en/compare/kathmandu-vs-the-north-face): 20.2% against 9.1% Share of Search. ## How did search popularity change for fleece brands worldwide in August 2026? - In August 2026, Arc'teryx gained estimated Share of Search among fleece brands worldwide, from 35.7% to 40.4%. - In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 32.6% to 30.3%. - In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 21.8% to 20.2%. - In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 9.8% to 9.1%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Arc'teryx | 40.4% | 3.7M | +22.0% | Arc'teryx | | 2 | Patagonia | 30.3% | 2.7M | 0.0% | Patagonia | | 3 | The North Face | 20.2% | 1.8M | 0.0% | The North Face | | 4 | Kathmandu | 9.1% | 823K | 0.0% | KATHMANDU LIMITED | | 5 | Columbia | <0.01% | 880 | 0.0% | Columbia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Arc'teryx | 5.5M | 40.3% | 1 | | Oct 2025 | Patagonia | 4.1M | 30.1% | 2 | | Oct 2025 | The North Face | 3.4M | 24.6% | 3 | | Oct 2025 | Kathmandu | 673K | 5% | 4 | | Oct 2025 | Columbia | 480 | <0.01% | 5 | | Nov 2025 | Arc'teryx | 8.2M | 43% | 1 | | Nov 2025 | Patagonia | 5M | 26.3% | 2 | | Nov 2025 | The North Face | 5M | 26.3% | 3 | | Nov 2025 | Kathmandu | 823K | 4.3% | 4 | | Nov 2025 | Columbia | 1K | <0.01% | 5 | | Dec 2025 | Arc'teryx | 8.2M | 47.6% | 1 | | Dec 2025 | Patagonia | 4.1M | 23.8% | 2 | | Dec 2025 | The North Face | 4.1M | 23.8% | 3 | | Dec 2025 | Kathmandu | 823K | 4.8% | 4 | | Dec 2025 | Columbia | 590 | <0.01% | 5 | | Jan 2026 | Arc'teryx | 6.7M | 43.1% | 1 | | Jan 2026 | Patagonia | 4.1M | 26.3% | 2 | | Jan 2026 | The North Face | 4.1M | 26.3% | 3 | | Jan 2026 | Kathmandu | 673K | 4.3% | 4 | | Jan 2026 | Columbia | 720 | <0.01% | 5 | | Feb 2026 | Arc'teryx | 4.5M | 40.3% | 1 | | Feb 2026 | Patagonia | 3.4M | 30.1% | 2 | | Feb 2026 | The North Face | 2.7M | 24.6% | 3 | | Feb 2026 | Kathmandu | 550K | 4.9% | 4 | | Feb 2026 | Columbia | 480 | <0.01% | 5 | | Mar 2026 | Arc'teryx | 3.7M | 36.3% | 1 | | Mar 2026 | Patagonia | 3.4M | 33.3% | 2 | | Mar 2026 | The North Face | 2.2M | 22.2% | 3 | | Mar 2026 | Kathmandu | 823K | 8.2% | 4 | | Mar 2026 | Columbia | 720 | <0.01% | 5 | | Apr 2026 | Arc'teryx | 3M | 37.2% | 1 | | Apr 2026 | Patagonia | 2.7M | 34% | 2 | | Apr 2026 | The North Face | 1.5M | 18.6% | 3 | | Apr 2026 | Kathmandu | 823K | 10.2% | 4 | | Apr 2026 | Columbia | 720 | <0.01% | 5 | | May 2026 | Arc'teryx | 3M | 35.7% | 1 | | May 2026 | Patagonia | 2.7M | 32.6% | 2 | | May 2026 | The North Face | 1.8M | 21.8% | 3 | | May 2026 | Kathmandu | 823K | 9.8% | 4 | | May 2026 | Columbia | 720 | <0.01% | 5 | | Jun 2026 | Arc'teryx | 3M | 36.4% | 1 | | Jun 2026 | Patagonia | 2.7M | 33.2% | 2 | | Jun 2026 | The North Face | 1.5M | 18.2% | 3 | | Jun 2026 | Kathmandu | 1M | 12.1% | 4 | | Jun 2026 | Columbia | 720 | <0.01% | 5 | | Jul 2026 | Arc'teryx | 3M | 35.7% | 1 | | Jul 2026 | Patagonia | 2.7M | 32.6% | 2 | | Jul 2026 | The North Face | 1.8M | 21.8% | 3 | | Jul 2026 | Kathmandu | 823K | 9.8% | 4 | | Jul 2026 | Columbia | 880 | 0.01% | 5 | | Aug 2026 | Arc'teryx | 3.7M | 40.4% | 1 | | Aug 2026 | Patagonia | 2.7M | 30.3% | 2 | | Aug 2026 | The North Face | 1.8M | 20.2% | 3 | | Aug 2026 | Kathmandu | 823K | 9.1% | 4 | | Aug 2026 | Columbia | 880 | <0.01% | 5 | | Sep 2026 | Arc'teryx | — | — | — | | Sep 2026 | Columbia | — | — | — | | Sep 2026 | Kathmandu | — | — | — | | Sep 2026 | Patagonia | — | — | — | | Sep 2026 | The North Face | — | — | — | ## What is being compared - **Arc'teryx**: Measured on the search terms “arc teryx” and “arcteryx”, summed into one figure. - **Columbia**: Measured on the search term “columbia nz”. - **Kathmandu**: Measured on the search term “kathmandu”. - **Patagonia**: Measured on the search term “patagonia”. - **The North Face**: Measured on the search term “the north face”. - [Arc'teryx](/demand/global-en/brands/arcteryx) - [Columbia](/demand/global-en/brands/columbia) - [Kathmandu](/demand/global-en/brands/kathmandu) - [Patagonia](/demand/global-en/brands/patagonia) - [The North Face](/demand/global-en/brands/the-north-face) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fleece brands worldwide? In August 2026, Arc'teryx was the most searched among fleece brands worldwide, with an estimated 3.7M branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fleece brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fleece-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fleece-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.