--- title: "Spindrift vs Waterloo: Which is searched more?" description: "Is Spindrift or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flavoured-water-brands/compare/spindrift-vs-waterloo-sparkling" publisher: "Brandwave" --- # Spindrift vs Waterloo: Which is searched more? Is Spindrift or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spindrift and Waterloo - **Competitive set**: Flavoured water brands - **Market**: Global - **Month measured**: Sep 2026 - **Spindrift Share of Search**: 2.8% - **Waterloo Share of Search**: 3.1% ## Is Spindrift or Waterloo more popular in search? - In September 2026, Waterloo had more branded searches than Spindrift among flavoured water brands worldwide. Waterloo had about 27,100 branded searches, while Spindrift had 24,100. Waterloo made up 3.1% of all flavoured water brand searches we track, and Spindrift accounted for 2.8%. - The lead changed hands 4 times in the 12 months ending September 2026: Spindrift took it in January 2026, Waterloo took it in February 2026, Spindrift took it in March 2026, Waterloo took it in August 2026. - Across the 12 months ending September 2026, Spindrift’s share of searches among flavoured water brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 19.7K to 24.1K. - Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 27.1K. ## Top flavoured water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spindrift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spindrift was listed before Waterloo in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Waterloo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sparkling Ice | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Buxton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Evian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Highland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle Pure Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash Water | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flavoured water brands - Asked ChatGPT "Which flavoured water brand should I buy?": 1. Spindrift - Asked ChatGPT "What are the best flavoured water brands?": 1. Spindrift, 2. Waterloo, 3. LaCroix, 4. Sparkling Ice - Asked ChatGPT "What's the best flavoured water brand for everyday hydration?": 1. LaCroix, 2. Waterloo, 3. Spindrift, 4. Sparkling Ice - Searched Google, AI Overview "flavoured water brands": 1. Spindrift, 2. LaCroix, 3. Sparkling Ice - Searched Google, AI Overview "sparkling flavoured water": named none of the brands we track Not named in any answer: Buxton, Evian, Volvic, Highland Spring, Nestle Pure Life and Dash Water. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for flavoured water brands worldwide in September 2026? - In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches. - In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%. - In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%. ## Month by month | Month | Spindrift estimated searches | Spindrift Share of Search | Spindrift rank | Waterloo estimated searches | Waterloo Share of Search | Waterloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.7K | 2.4% | 9 | 27.1K | 3.3% | 8 | | Nov 2025 | 19.4K | 2.8% | 9 | 27.1K | 3.9% | 6 | | Dec 2025 | 19.7K | 2.9% | 8 | 22.2K | 3.2% | 7 | | Jan 2026 | 28.7K | 3.8% | 7 | 27.1K | 3.6% | 8 | | Feb 2026 | 28.7K | 3.9% | 8 | 33.1K | 4.5% | 7 | | Mar 2026 | 51.4K | 5.8% | 5 | 27.1K | 3% | 8 | | Apr 2026 | 51.9K | 5.5% | 6 | 33.1K | 3.5% | 7 | | May 2026 | 42.9K | 4.2% | 6 | 33.1K | 3.2% | 8 | | Jun 2026 | 51.9K | 3.9% | 5 | 40.5K | 3% | 7 | | Jul 2026 | 51.9K | 3.6% | 5 | 40.5K | 2.8% | 8 | | Aug 2026 | 35.5K | 3.3% | 8 | 74K | 6.9% | 5 | | Sep 2026 | 24.1K | 2.8% | 9 | 27.1K | 3.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Spindrift’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spindrift**: Measured on the search terms “spindrift sparkling water” and “spindrift water”, summed into one figure. - **Waterloo**: Measured on the search term “waterloo sparkling water”. - [Spindrift profile](/demand/global-en/brands/spindrift) - [Waterloo profile](/demand/global-en/brands/waterloo-sparkling) - [All flavoured water brands worldwide](/demand/global-en/categories/flavoured-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spindrift or Waterloo more popular in search? In September 2026, Waterloo had more branded searches than Spindrift among flavoured water brands worldwide. Waterloo had about 27,100 branded searches, while Spindrift had 24,100. Waterloo made up 3.1% of all flavoured water brand searches we track, and Spindrift accounted for 2.8%. ## Cite this page Brandwave. "Spindrift vs Waterloo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flavoured-water-brands/compare/spindrift-vs-waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flavoured-water-brands/compare/spindrift-vs-waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.