---
title: "Flavors brands: Which are searched most?"
description: "Compare the flavors brands people buy. Share of Search among Nespresso, Red Bull, Oreo, Monster Energy, Skittles, Captain Morgan, Halo Top and Ben & Jerry's, the flavors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flavors-brands"
publisher: "Brandwave"
---

# Flavors brands: Which are searched most?

Compare the flavors brands people buy. Share of Search among Nespresso, Red Bull, Oreo, Monster Energy, Skittles, Captain Morgan, Halo Top and Ben & Jerry's, the flavors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Flavors brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nespresso, 42.1%

## Which brand is most popular in search among flavors brands worldwide?

- In September 2026, Nespresso was the most searched among flavors brands worldwide, with an estimated 3.4M branded searches and 42.1% estimated Share of Search within this set.
- Red Bull is in 2nd place, 13.9 percentage points behind at 28.1% Share of Search.
- Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among flavors brands worldwide increased from 6.9% to 8.5%.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide decreased from 6.9% to 5.7%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among flavors brands worldwide peaked at 53.6% in November 2025 and was lowest at 41.2% in May 2026.
- Across the 12 months ending September 2026, Red Bull’s estimated Share of Search among flavors brands worldwide peaked at 29.4% in February 2026 and was lowest at 24% in November 2025.
- Across the 12 months ending September 2026, Oreo’s estimated Share of Search among flavors brands worldwide peaked at 10.9% in August 2026 and was lowest at 7.2% in November 2025.
- Across the 12 months ending September 2026, Monster Energy’s estimated Share of Search among flavors brands worldwide peaked at 10.1% in May 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.7% in June 2026.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide peaked at 5.6% in July 2026 and was lowest at 3.8% in March 2026.
- Across the 12 months ending September 2026, Nespresso, Red Bull, Oreo, Captain Morgan, Halo Top and Ben & Jerry's held steady: their estimated Share of Search among flavors brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs Red Bull: compare search popularity](/demand/global-en/compare/nespresso-vs-red-bull): 42.1% against 28.1% Share of Search.
- [Nespresso vs Oreo: compare search popularity](/demand/global-en/compare/nespresso-vs-oreo): 42.1% against 10.3% Share of Search.
- [Nespresso vs Monster Energy: compare search popularity](/demand/global-en/compare/monster-energy-vs-nespresso): 42.1% against 8.5% Share of Search.
- [Nespresso vs Skittles: compare search popularity](/demand/global-en/compare/nespresso-vs-skittles): 42.1% against 5.7% Share of Search.
- [Red Bull vs Oreo: compare search popularity](/demand/global-en/compare/oreo-vs-red-bull): 28.1% against 10.3% Share of Search.
- [Red Bull vs Monster Energy: compare search popularity](/demand/global-en/compare/monster-energy-vs-red-bull): 28.1% against 8.5% Share of Search.
- [Red Bull vs Skittles: compare search popularity](/demand/global-en/compare/red-bull-vs-skittles): 28.1% against 5.7% Share of Search.
- [Oreo vs Monster Energy: compare search popularity](/demand/global-en/compare/monster-energy-vs-oreo): 10.3% against 8.5% Share of Search.
- [Oreo vs Skittles: compare search popularity](/demand/global-en/compare/oreo-vs-skittles): 10.3% against 5.7% Share of Search.
- [Monster Energy vs Skittles: compare search popularity](/demand/global-en/compare/monster-energy-vs-skittles): 8.5% against 5.7% Share of Search.

## How did search popularity change for flavors brands worldwide in September 2026?

- In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.
- In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.
- In September 2026, Oreo lost estimated Share of Search among flavors brands worldwide, from 10.9% to 10.3%.
- Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.
- Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 42.1% | 3.4M | 0.0% | Nespresso |
| 2 | Red Bull | 28.1% | 2.2M | +22.4% | Red Bull |
| 3 | Oreo | 10.3% | 823K | 0.0% | Mondelēz International |
| 4 | Monster Energy | 8.5% | 673K | 0.0% | Monster Energy |
| 5 | Skittles | 5.7% | 450K | 0.0% | Skittles |
| 6 | Captain Morgan | 4.6% | 368K | 0.0% | Diageo |
| 7 | Halo Top | 0.62% | 49.5K | -18.2% | Halo Top |
| 8 | Ben & Jerry's | 0.1% | 8.2K | -32.4% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 3.4M | 42.2% | 1 |
| Oct 2025 | Red Bull | 2.2M | 28.2% | 2 |
| Oct 2025 | Oreo | 823K | 10.4% | 3 |
| Oct 2025 | Monster Energy | 550K | 6.9% | 4 |
| Oct 2025 | Skittles | 550K | 6.9% | 5 |
| Oct 2025 | Captain Morgan | 368K | 4.6% | 6 |
| Oct 2025 | Halo Top | 49.5K | 0.62% | 7 |
| Oct 2025 | Ben & Jerry's | 12.2K | 0.15% | 8 |
| Nov 2025 | Nespresso | 5M | 53.6% | 1 |
| Nov 2025 | Red Bull | 2.2M | 24% | 2 |
| Nov 2025 | Oreo | 673K | 7.2% | 3 |
| Nov 2025 | Monster Energy | 550K | 5.9% | 4 |
| Nov 2025 | Skittles | 450K | 4.8% | 5 |
| Nov 2025 | Captain Morgan | 368K | 3.9% | 6 |
| Nov 2025 | Halo Top | 40.5K | 0.43% | 7 |
| Nov 2025 | Ben & Jerry's | 10K | 0.11% | 8 |
| Dec 2025 | Nespresso | 4.1M | 48.1% | 1 |
| Dec 2025 | Red Bull | 2.2M | 26.4% | 2 |
| Dec 2025 | Oreo | 673K | 7.9% | 3 |
| Dec 2025 | Monster Energy | 550K | 6.5% | 4 |
| Dec 2025 | Captain Morgan | 450K | 5.3% | 5 |
| Dec 2025 | Skittles | 450K | 5.3% | 6 |
| Dec 2025 | Halo Top | 33.1K | 0.39% | 7 |
| Dec 2025 | Ben & Jerry's | 10K | 0.12% | 8 |
| Jan 2026 | Nespresso | 3.4M | 42.4% | 1 |
| Jan 2026 | Red Bull | 2.2M | 28.3% | 2 |
| Jan 2026 | Oreo | 823K | 10.4% | 3 |
| Jan 2026 | Monster Energy | 673K | 8.5% | 4 |
| Jan 2026 | Skittles | 450K | 5.7% | 5 |
| Jan 2026 | Captain Morgan | 301K | 3.8% | 6 |
| Jan 2026 | Halo Top | 60.5K | 0.77% | 7 |
| Jan 2026 | Ben & Jerry's | 10K | 0.13% | 8 |
| Feb 2026 | Nespresso | 3.4M | 43.9% | 1 |
| Feb 2026 | Red Bull | 2.2M | 29.4% | 2 |
| Feb 2026 | Oreo | 673K | 8.8% | 3 |
| Feb 2026 | Monster Energy | 550K | 7.2% | 4 |
| Feb 2026 | Skittles | 450K | 5.9% | 5 |
| Feb 2026 | Captain Morgan | 301K | 3.9% | 6 |
| Feb 2026 | Halo Top | 49.5K | 0.65% | 7 |
| Feb 2026 | Ben & Jerry's | 12.2K | 0.16% | 8 |
| Mar 2026 | Nespresso | 3.4M | 42.3% | 1 |
| Mar 2026 | Red Bull | 2.2M | 28.3% | 2 |
| Mar 2026 | Oreo | 823K | 10.4% | 3 |
| Mar 2026 | Monster Energy | 673K | 8.5% | 4 |
| Mar 2026 | Skittles | 450K | 5.7% | 5 |
| Mar 2026 | Captain Morgan | 301K | 3.8% | 6 |
| Mar 2026 | Halo Top | 60.5K | 0.76% | 7 |
| Mar 2026 | Ben & Jerry's | 14.9K | 0.19% | 8 |
| Apr 2026 | Nespresso | 3.4M | 42% | 1 |
| Apr 2026 | Red Bull | 2.2M | 28.1% | 2 |
| Apr 2026 | Oreo | 823K | 10.3% | 3 |
| Apr 2026 | Monster Energy | 673K | 8.4% | 4 |
| Apr 2026 | Skittles | 450K | 5.6% | 5 |
| Apr 2026 | Captain Morgan | 368K | 4.6% | 6 |
| Apr 2026 | Halo Top | 60.5K | 0.76% | 7 |
| Apr 2026 | Ben & Jerry's | 14.9K | 0.19% | 8 |
| May 2026 | Nespresso | 3.4M | 41.2% | 1 |
| May 2026 | Red Bull | 2.2M | 27.6% | 2 |
| May 2026 | Monster Energy | 823K | 10.1% | 3 |
| May 2026 | Oreo | 823K | 10.1% | 4 |
| May 2026 | Skittles | 450K | 5.5% | 5 |
| May 2026 | Captain Morgan | 368K | 4.5% | 6 |
| May 2026 | Halo Top | 60.5K | 0.74% | 7 |
| May 2026 | Ben & Jerry's | 14.9K | 0.18% | 8 |
| Jun 2026 | Nespresso | 3.4M | 42.4% | 1 |
| Jun 2026 | Red Bull | 2.2M | 28.3% | 2 |
| Jun 2026 | Oreo | 823K | 10.4% | 3 |
| Jun 2026 | Monster Energy | 673K | 8.5% | 4 |
| Jun 2026 | Captain Morgan | 368K | 4.7% | 5 |
| Jun 2026 | Skittles | 368K | 4.7% | 6 |
| Jun 2026 | Halo Top | 74K | 0.94% | 7 |
| Jun 2026 | Ben & Jerry's | 12.2K | 0.15% | 8 |
| Jul 2026 | Nespresso | 2.7M | 41.4% | 1 |
| Jul 2026 | Red Bull | 1.8M | 27.7% | 2 |
| Jul 2026 | Oreo | 673K | 10.2% | 3 |
| Jul 2026 | Monster Energy | 550K | 8.3% | 4 |
| Jul 2026 | Captain Morgan | 368K | 5.6% | 5 |
| Jul 2026 | Skittles | 368K | 5.6% | 6 |
| Jul 2026 | Halo Top | 74K | 1.1% | 7 |
| Jul 2026 | Ben & Jerry's | 12.2K | 0.18% | 8 |
| Aug 2026 | Nespresso | 3.4M | 44.3% | 1 |
| Aug 2026 | Red Bull | 1.8M | 24.2% | 2 |
| Aug 2026 | Oreo | 823K | 10.9% | 3 |
| Aug 2026 | Monster Energy | 673K | 8.9% | 4 |
| Aug 2026 | Skittles | 450K | 5.9% | 5 |
| Aug 2026 | Captain Morgan | 368K | 4.9% | 6 |
| Aug 2026 | Halo Top | 60.5K | 0.8% | 7 |
| Aug 2026 | Ben & Jerry's | 12.2K | 0.16% | 8 |
| Sep 2026 | Nespresso | 3.4M | 42.1% | 1 |
| Sep 2026 | Red Bull | 2.2M | 28.1% | 2 |
| Sep 2026 | Oreo | 823K | 10.3% | 3 |
| Sep 2026 | Monster Energy | 673K | 8.5% | 4 |
| Sep 2026 | Skittles | 450K | 5.7% | 5 |
| Sep 2026 | Captain Morgan | 368K | 4.6% | 6 |
| Sep 2026 | Halo Top | 49.5K | 0.62% | 7 |
| Sep 2026 | Ben & Jerry's | 8.2K | 0.1% | 8 |

## What is being compared

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Captain Morgan**: Measured on the search term “captain morgan”.
- **Halo Top**: Measured on the search term “halo top”.
- **Monster Energy**: Measured on the search term “monster energy”.
- **Nespresso**: Measured on the search term “nespresso”.
- **Oreo**: Measured on the search term “oreo”.
- **Red Bull**: Measured on the search term “redbull”.
- **Skittles**: Measured on the search term “skittles”.

- [Ben & Jerry's](/demand/global-en/brands/ben-and-jerrys)
- [Captain Morgan](/demand/global-en/brands/captain-morgan)
- [Halo Top](/demand/global-en/brands/halo-top)
- [Monster Energy](/demand/global-en/brands/monster-energy)
- [Nespresso](/demand/global-en/brands/nespresso)
- [Oreo](/demand/global-en/brands/oreo)
- [Red Bull](/demand/global-en/brands/red-bull)
- [Skittles](/demand/global-en/brands/skittles)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among flavors brands worldwide?

In September 2026, Nespresso was the most searched among flavors brands worldwide, with an estimated 3.4M branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Flavors brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/flavors-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flavors-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.