--- title: "Dyson vs ghd: Which is more popular?" description: "Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/dyson-vs-ghd-hair" publisher: "Brandwave" --- # Dyson vs ghd: Which is more popular? Is Dyson or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dyson and ghd - **Competitive set**: Flat iron brands - **Market**: Global - **Month measured**: Oct 2026 - **Dyson Share of Search**: 34.2% - **ghd Share of Search**: 33.9% ## Is Dyson or ghd more popular in search? - In October 2026, Dyson and ghd were level in searches among flat iron brands worldwide, with an estimated 217K versus 215K branded searches, at 34.2% and 33.9% of the total. - The lead changed hands 5 times in the 12 months ending October 2026: Dyson took it in January 2026, ghd took it in March 2026, Dyson took it in August 2026, ghd took it in September 2026, Dyson took it in October 2026. - Across the 12 months ending October 2026, Dyson’s share of searches among flat iron brands worldwide moved from 33.4% to 34.2%, and its estimated monthly branded searches moved from 282K to 217K. - Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide moved from 42% to 33.9%, and its estimated monthly branded searches moved from 354K to 215K. ## Top flat iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before Dyson in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CHI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | T3 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flat iron brands - Asked ChatGPT "Which flat iron brand should I buy?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. T3 - Asked ChatGPT "What are the best flat iron brands?": 1. ghd, 2. T3, 3. BaBylissPRO, 4. CHI, 5. Dyson - Asked ChatGPT "What's the best flat iron brand for smooth hair?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. Dyson - Searched Google, AI Overview "best flat iron": 1. T3, 2. ghd, 3. CHI, 4. Dyson - Searched Google, AI Overview "ceramic flat iron": 1. CHI, 2. T3 Not named in any answer: BaByliss, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flat iron brands worldwide in October 2026? - In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%. - In October 2026, Dyson lost share of searches among flat iron brands worldwide, from 35.1% to 34.2%. ## How has branded search for Dyson and ghd changed worldwide over the last 12 months? | Month | Dyson estimated searches | Dyson Share of Search | Dyson rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 282K | 33.4% | 2 | 354K | 42% | 1 | | Dec 2025 | 283K | 34.6% | 2 | 297K | 36.3% | 1 | | Jan 2026 | 176K | 37.6% | 1 | 147K | 31.4% | 2 | | Feb 2026 | 164K | 40.5% | 1 | 120K | 29.6% | 2 | | Mar 2026 | 128K | 32.6% | 2 | 136K | 34.5% | 1 | | Apr 2026 | 127K | 33% | 2 | 136K | 35.2% | 1 | | May 2026 | 127K | 32.8% | 2 | 142K | 36.5% | 1 | | Jun 2026 | 118K | 30.8% | 2 | 146K | 38% | 1 | | Jul 2026 | 144K | 35.6% | 2 | 144K | 35.8% | 1 | | Aug 2026 | 174K | 36.8% | 1 | 163K | 34.5% | 2 | | Sep 2026 | 176K | 35.1% | 2 | 177K | 35.2% | 1 | | Oct 2026 | 217K | 34.2% | 1 | 215K | 33.9% | 2 | ## How are Dyson’s and ghd’s branded searches counted? Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dyson**: Measured on the search terms “dyson flat iron”, “dyson hair straightener” and “dyson straightener”, summed into one figure. - **ghd**: Measured on the search terms “ghd flat iron”, “ghd hair straightener” and “ghd straightener”, summed into one figure. - [Dyson profile](/demand/global-en/brands/dyson) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All flat iron brands worldwide](/demand/global-en/categories/flat-iron-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dyson or ghd more popular in search? In October 2026, Dyson and ghd were level in searches among flat iron brands worldwide, with an estimated 217K versus 215K branded searches, at 34.2% and 33.9% of the total. ## Cite this page Brandwave. "Dyson vs ghd: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/dyson-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/dyson-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.