--- title: "CHI vs ghd: Which is more popular?" description: "Is CHI or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/chi-hair-vs-ghd-hair" publisher: "Brandwave" --- # CHI vs ghd: Which is more popular? Is CHI or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHI and ghd - **Competitive set**: Flat iron brands - **Market**: Global - **Month measured**: Oct 2026 - **CHI Share of Search**: 4.2% - **ghd Share of Search**: 33.9% ## Is CHI or ghd more popular in search? - In October 2026, ghd had more branded searches than CHI among flat iron brands worldwide. ghd had about 215,000 branded searches, while CHI had 26,900. ghd made up 33.9% of all flat iron brand searches we track, and CHI accounted for 4.2%. - ghd was ahead of CHI in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CHI’s share of searches among flat iron brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 32.9K to 26.9K. - Across the 12 months ending October 2026, ghd’s share of searches among flat iron brands worldwide moved from 42% to 33.9%, and its estimated monthly branded searches moved from 354K to 215K. ## Top flat iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CHI appeared in all five answers. ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before CHI in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CHI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | T3 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flat iron brands - Asked ChatGPT "Which flat iron brand should I buy?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. T3 - Asked ChatGPT "What are the best flat iron brands?": 1. ghd, 2. T3, 3. BaBylissPRO, 4. CHI, 5. Dyson - Asked ChatGPT "What's the best flat iron brand for smooth hair?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. Dyson - Searched Google, AI Overview "best flat iron": 1. T3, 2. ghd, 3. CHI, 4. Dyson - Searched Google, AI Overview "ceramic flat iron": 1. CHI, 2. T3 Not named in any answer: BaByliss, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flat iron brands worldwide in October 2026? - In October 2026, ghd lost share of searches among flat iron brands worldwide, from 35.2% to 33.9%. - Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026. ## How has branded search for CHI and ghd changed worldwide over the last 12 months? | Month | CHI estimated searches | CHI Share of Search | CHI rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 32.9K | 3.9% | 5 | 354K | 42% | 1 | | Dec 2025 | 40.3K | 4.9% | 5 | 297K | 36.3% | 1 | | Jan 2026 | 22K | 4.7% | 5 | 147K | 31.4% | 2 | | Feb 2026 | 18K | 4.4% | 5 | 120K | 29.6% | 2 | | Mar 2026 | 22K | 5.6% | 5 | 136K | 34.5% | 1 | | Apr 2026 | 16.5K | 4.3% | 5 | 136K | 35.2% | 1 | | May 2026 | 16.5K | 4.3% | 5 | 142K | 36.5% | 1 | | Jun 2026 | 16.5K | 4.3% | 5 | 146K | 38% | 1 | | Jul 2026 | 16.5K | 4.1% | 5 | 144K | 35.8% | 1 | | Aug 2026 | 18K | 3.8% | 5 | 163K | 34.5% | 2 | | Sep 2026 | 20.2K | 4% | 5 | 177K | 35.2% | 1 | | Oct 2026 | 26.9K | 4.2% | 5 | 215K | 33.9% | 2 | ## How are CHI’s and ghd’s branded searches counted? Brandwave collects information about searches that people make online using CHI’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHI**: Measured on the search terms “chi flat iron” and “chi hair straightener”, summed into one figure. - **ghd**: Measured on the search terms “ghd flat iron”, “ghd hair straightener” and “ghd straightener”, summed into one figure. - [CHI profile](/demand/global-en/brands/chi-hair) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All flat iron brands worldwide](/demand/global-en/categories/flat-iron-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHI or ghd more popular in search? In October 2026, ghd had more branded searches than CHI among flat iron brands worldwide. ghd had about 215,000 branded searches, while CHI had 26,900. ghd made up 33.9% of all flat iron brand searches we track, and CHI accounted for 4.2%. ## Cite this page Brandwave. "CHI vs ghd: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/chi-hair-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/chi-hair-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.