---
title: "BaByliss vs CHI: Which is searched more?"
description: "Which is more popular in search, BaByliss or CHI? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/babyliss-vs-chi-hair"
publisher: "Brandwave"
---

# BaByliss vs CHI: Which is searched more?

Which is more popular in search, BaByliss or CHI? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BaByliss and CHI
- **Competitive set**: Flat iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BaByliss Share of Search**: 10.9%
- **CHI Share of Search**: 0.04%

## Which is more popular in search, BaByliss or CHI?

- In September 2026, BaByliss had more branded searches than CHI among flat iron brands worldwide. BaByliss was estimated to have 616K branded searches compared to CHI’s 2.4K, and held a 10.9% Share of Search versus CHI’s 0.04%.
- BaByliss was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among flat iron brands worldwide moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among flat iron brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for flat iron brands worldwide in September 2026?

- In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 12.9% to 10.9%.
- Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Month by month

| Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | CHI estimated searches | CHI Share of Search | CHI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 610K | 10.8% | 2 | 2.9K | 0.05% | 6 |
| Nov 2025 | 906K | 10.8% | 2 | 3.6K | 0.04% | 6 |
| Dec 2025 | 913K | 12.9% | 2 | 2.9K | 0.04% | 6 |
| Jan 2026 | 616K | 10.9% | 2 | 2.9K | 0.05% | 6 |
| Feb 2026 | 504K | 10.9% | 2 | 2.4K | 0.05% | 6 |
| Mar 2026 | 610K | 12.9% | 2 | 2.9K | 0.06% | 6 |
| Apr 2026 | 604K | 12.8% | 2 | 2.9K | 0.06% | 6 |
| May 2026 | 604K | 12.8% | 2 | 2.4K | 0.05% | 6 |
| Jun 2026 | 599K | 12.7% | 2 | 2.4K | 0.05% | 6 |
| Jul 2026 | 604K | 15.2% | 2 | 2.4K | 0.06% | 6 |
| Aug 2026 | 610K | 12.9% | 2 | 2.4K | 0.05% | 6 |
| Sep 2026 | 616K | 10.9% | 2 | 2.4K | 0.04% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using BaByliss’ and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure.
- **CHI**: Measured on the search term “chi hair”.

- [BaByliss profile](/demand/global-en/brands/babyliss)
- [CHI profile](/demand/global-en/brands/chi-hair)
- [All flat iron brands worldwide](/demand/global-en/categories/flat-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BaByliss or CHI?

In September 2026, BaByliss had more branded searches than CHI among flat iron brands worldwide. BaByliss was estimated to have 616K branded searches compared to CHI’s 2.4K, and held a 10.9% Share of Search versus CHI’s 0.04%.

## Cite this page

Brandwave. "BaByliss vs CHI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/babyliss-vs-chi-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flat-iron-brands/compare/babyliss-vs-chi-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.