---
title: "Kingston vs Samsung: Which is searched more?"
description: "Which is more popular in search, Kingston or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Flash drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/flash-drive-brands/compare/kingston-vs-samsung"
publisher: "Brandwave"
---

# Kingston vs Samsung: Which is searched more?

Which is more popular in search, Kingston or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Flash drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kingston and Samsung
- **Competitive set**: Flash drive brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kingston Share of Search**: 1.2%
- **Samsung Share of Search**: 16.4%

## Which is more popular in search, Kingston or Samsung?

- In September 2026, Samsung had more branded searches than Kingston among flash drive brands worldwide. Samsung was estimated to have 110K branded searches compared to Kingston’s 8.1K, and held a 16.4% Share of Search versus Kingston’s 1.2%.
- Samsung was ahead of Kingston in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash drive brands worldwide moved from 22.5% to 16.4%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for flash drive brands worldwide in September 2026?

- Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Month by month

| Month | Kingston estimated searches | Kingston Share of Search | Kingston rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 2% | 3 | 110K | 22.5% | 2 |
| Nov 2025 | 12.1K | 2% | 3 | 135K | 22.6% | 2 |
| Dec 2025 | 22.2K | 4.4% | 3 | 110K | 22% | 2 |
| Jan 2026 | 14.8K | 1.9% | 3 | 110K | 13.8% | 2 |
| Feb 2026 | 12.1K | 1.7% | 3 | 135K | 19.3% | 2 |
| Mar 2026 | 9.9K | 1.7% | 3 | 135K | 22.7% | 2 |
| Apr 2026 | 8.1K | 1.2% | 3 | 110K | 16.4% | 2 |
| May 2026 | 8.1K | 0.86% | 3 | 110K | 11.7% | 2 |
| Jun 2026 | 8.1K | 1% | 3 | 110K | 13.9% | 2 |
| Jul 2026 | 8.1K | 0.99% | 3 | 135K | 16.5% | 2 |
| Aug 2026 | 8.1K | 0.99% | 3 | 135K | 16.5% | 2 |
| Sep 2026 | 8.1K | 1.2% | 3 | 110K | 16.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kingston’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kingston**: Measured on the search term “kingston ram”.
- **Samsung**: Measured on the search term “samsung com”.

- [Kingston profile](/demand/global-en/brands/kingston)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All flash drive brands worldwide](/demand/global-en/categories/flash-drive-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kingston or Samsung?

In September 2026, Samsung had more branded searches than Kingston among flash drive brands worldwide. Samsung was estimated to have 110K branded searches compared to Kingston’s 8.1K, and held a 16.4% Share of Search versus Kingston’s 1.2%.

## Cite this page

Brandwave. "Kingston vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/flash-drive-brands/compare/kingston-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flash-drive-brands/compare/kingston-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.