--- title: "Flash drive brands: Which are searched most?" description: "Compare the flash drive brands people buy. Share of Search among SanDisk, Samsung, Kingston and Lexar, the flash drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/flash-drive-brands" publisher: "Brandwave" --- # Flash drive brands: Which are searched most? Compare the flash drive brands people buy. Share of Search among SanDisk, Samsung, Kingston and Lexar, the flash drive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Flash drive brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: SanDisk, 82.2% ## Which brand is most popular in search among flash drive brands worldwide? - In September 2026, SanDisk was the most searched among flash drive brands worldwide, with an estimated 550K branded searches and 82.2% estimated Share of Search within this set. - Samsung is in 2nd place, 65.8 percentage points behind at 16.4% Share of Search. - Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide increased from 75.3% to 82.2%. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash drive brands worldwide decreased from 22.5% to 16.4%. - Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide decreased from 2% to 1.2%. - Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide peaked at 87.4% in May 2026 and was lowest at 73.4% in December 2025. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash drive brands worldwide peaked at 22.7% in March 2026 and was lowest at 11.7% in May 2026. - Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide peaked at 4.4% in December 2025 and was lowest at 0.86% in May 2026. - Across the 12 months ending September 2026, Lexar held steady: its estimated Share of Search among flash drive brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [SanDisk vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sandisk): 82.2% against 16.4% Share of Search. ## How did search popularity change for flash drive brands worldwide in September 2026? - SanDisk’s estimated Share of Search among flash drive brands worldwide has lost ground for 3 months in a row, from 85% to 82.2% in September 2026. - Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026. - Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SanDisk | 82.2% | 550K | -18.3% | SanDisk | | 2 | Samsung | 16.4% | 110K | -18.5% | Samsung | | 3 | Kingston | 1.2% | 8.1K | 0.0% | Kingston | | 4 | Lexar | 0.15% | 1K | 0.0% | Lexar | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SanDisk | 368K | 75.3% | 1 | | Oct 2025 | Samsung | 110K | 22.5% | 2 | | Oct 2025 | Kingston | 9.9K | 2% | 3 | | Oct 2025 | Lexar | 720 | 0.15% | 4 | | Nov 2025 | SanDisk | 450K | 75.2% | 1 | | Nov 2025 | Samsung | 135K | 22.6% | 2 | | Nov 2025 | Kingston | 12.1K | 2% | 3 | | Nov 2025 | Lexar | 1K | 0.17% | 4 | | Dec 2025 | SanDisk | 368K | 73.4% | 1 | | Dec 2025 | Samsung | 110K | 22% | 2 | | Dec 2025 | Kingston | 22.2K | 4.4% | 3 | | Dec 2025 | Lexar | 880 | 0.18% | 4 | | Jan 2026 | SanDisk | 673K | 84.3% | 1 | | Jan 2026 | Samsung | 110K | 13.8% | 2 | | Jan 2026 | Kingston | 14.8K | 1.9% | 3 | | Jan 2026 | Lexar | 880 | 0.11% | 4 | | Feb 2026 | SanDisk | 550K | 78.8% | 1 | | Feb 2026 | Samsung | 135K | 19.3% | 2 | | Feb 2026 | Kingston | 12.1K | 1.7% | 3 | | Feb 2026 | Lexar | 880 | 0.13% | 4 | | Mar 2026 | SanDisk | 450K | 75.6% | 1 | | Mar 2026 | Samsung | 135K | 22.7% | 2 | | Mar 2026 | Kingston | 9.9K | 1.7% | 3 | | Mar 2026 | Lexar | 720 | 0.12% | 4 | | Apr 2026 | SanDisk | 550K | 82.2% | 1 | | Apr 2026 | Samsung | 110K | 16.4% | 2 | | Apr 2026 | Kingston | 8.1K | 1.2% | 3 | | Apr 2026 | Lexar | 880 | 0.13% | 4 | | May 2026 | SanDisk | 823K | 87.4% | 1 | | May 2026 | Samsung | 110K | 11.7% | 2 | | May 2026 | Kingston | 8.1K | 0.86% | 3 | | May 2026 | Lexar | 880 | 0.09% | 4 | | Jun 2026 | SanDisk | 673K | 85% | 1 | | Jun 2026 | Samsung | 110K | 13.9% | 2 | | Jun 2026 | Kingston | 8.1K | 1% | 3 | | Jun 2026 | Lexar | 720 | 0.09% | 4 | | Jul 2026 | SanDisk | 673K | 82.4% | 1 | | Jul 2026 | Samsung | 135K | 16.5% | 2 | | Jul 2026 | Kingston | 8.1K | 0.99% | 3 | | Jul 2026 | Lexar | 720 | 0.09% | 4 | | Aug 2026 | SanDisk | 673K | 82.4% | 1 | | Aug 2026 | Samsung | 135K | 16.5% | 2 | | Aug 2026 | Kingston | 8.1K | 0.99% | 3 | | Aug 2026 | Lexar | 1K | 0.12% | 4 | | Sep 2026 | SanDisk | 550K | 82.2% | 1 | | Sep 2026 | Samsung | 110K | 16.4% | 2 | | Sep 2026 | Kingston | 8.1K | 1.2% | 3 | | Sep 2026 | Lexar | 1K | 0.15% | 4 | ## What is being compared - **Kingston**: Measured on the search term “kingston ram”. - **Lexar**: Measured on the search term “lexar card”. - **Samsung**: Measured on the search term “samsung com”. - **SanDisk**: Measured on the search term “sandisk”. - [Kingston](/demand/global-en/brands/kingston) - [Lexar](/demand/global-en/brands/lexar) - [Samsung](/demand/global-en/brands/samsung) - [SanDisk](/demand/global-en/brands/sandisk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among flash drive brands worldwide? In September 2026, SanDisk was the most searched among flash drive brands worldwide, with an estimated 550K branded searches and 82.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Flash drive brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/flash-drive-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/flash-drive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.