--- title: "Charlotte Tilbury vs NYX Professional Makeup: Which is searched more?" description: "Is Charlotte Tilbury or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-nyx-professional-makeup" publisher: "Brandwave" --- # Charlotte Tilbury vs NYX Professional Makeup: Which is searched more? Is Charlotte Tilbury or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and NYX Professional Makeup - **Competitive set**: Fixing spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 67.6% - **NYX Professional Makeup Share of Search**: 28.2% ## Is Charlotte Tilbury or NYX Professional Makeup more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than NYX Professional Makeup among fixing spray brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while NYX Professional Makeup had 625,000. Charlotte Tilbury made up 67.6% of all fixing spray brand searches we track, and NYX Professional Makeup accounted for 28.2%. - Charlotte Tilbury was ahead of NYX Professional Makeup in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among fixing spray brands worldwide moved from 62.7% to 67.6%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among fixing spray brands worldwide moved from 31.4% to 28.2%, and its estimated monthly branded searches moved from 752K to 625K. ## Top fixing spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Charlotte Tilbury appeared in all five answers. NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Charlotte Tilbury was listed before NYX Professional Makeup in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Charlotte Tilbury | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | NYX Professional Makeup | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | MAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fixing spray brands - Asked ChatGPT "Which fixing spray brand should I buy?": 1. Urban Decay, 2. Charlotte Tilbury, 3. NYX Professional Makeup - Asked ChatGPT "What are the best fixing spray brands?": 1. Charlotte Tilbury, 2. Urban Decay - Asked ChatGPT "What's the best fixing spray brand for makeup all day?": 1. Urban Decay, 2. Charlotte Tilbury - Searched Google, AI Overview "best setting spray": 1. Charlotte Tilbury - Searched Google, AI Overview "makeup setting spray": 1. Urban Decay, 2. Charlotte Tilbury Not named in any answer: MAC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fixing spray brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained share of searches among fixing spray brands worldwide, from 63.5% to 67.6%. - In September 2026, NYX Professional Makeup lost share of searches among fixing spray brands worldwide, from 31.7% to 28.2%. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 62.7% | 1 | 752K | 31.4% | 2 | | Nov 2025 | 3.4M | 72.6% | 1 | 1.1M | 23.7% | 2 | | Dec 2025 | 2.7M | 72.2% | 1 | 915K | 24.1% | 2 | | Jan 2026 | 1.5M | 59.4% | 1 | 912K | 36.1% | 2 | | Feb 2026 | 1.2M | 59.1% | 1 | 748K | 36.3% | 2 | | Mar 2026 | 1.5M | 63.4% | 1 | 752K | 31.8% | 2 | | Apr 2026 | 1.2M | 58.5% | 1 | 748K | 35.9% | 2 | | May 2026 | 1.2M | 58.5% | 1 | 748K | 35.9% | 2 | | Jun 2026 | 1.2M | 58.6% | 1 | 746K | 35.8% | 2 | | Jul 2026 | 1.5M | 64% | 1 | 748K | 31.9% | 2 | | Aug 2026 | 1.5M | 63.5% | 1 | 748K | 31.7% | 2 | | Sep 2026 | 1.5M | 67.6% | 1 | 625K | 28.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **NYX Professional Makeup**: Measured on the search terms “nyx”, “nyx makeup” and “nyx professional makeup”, summed into one figure. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [All fixing spray brands worldwide](/demand/global-en/categories/fixing-spray-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or NYX Professional Makeup more popular in search? In September 2026, Charlotte Tilbury had more branded searches than NYX Professional Makeup among fixing spray brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while NYX Professional Makeup had 625,000. Charlotte Tilbury made up 67.6% of all fixing spray brand searches we track, and NYX Professional Makeup accounted for 28.2%. ## Cite this page Brandwave. "Charlotte Tilbury vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-nyx-professional-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.