--- title: "Charlotte Tilbury vs MAC: Which is searched more?" description: "Which is more popular in search, Charlotte Tilbury or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-mac-cosmetics" publisher: "Brandwave" --- # Charlotte Tilbury vs MAC: Which is searched more? Which is more popular in search, Charlotte Tilbury or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and MAC - **Competitive set**: Fixing spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 69.9% - **MAC Share of Search**: 0.21% ## Which is more popular in search, Charlotte Tilbury or MAC? - In September 2026, Charlotte Tilbury had more branded searches than MAC among fixing spray brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to MAC’s 4.4K, and held a 69.9% Share of Search versus MAC’s 0.21%. - Charlotte Tilbury was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among fixing spray brands worldwide moved from 64.8% to 69.9%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, MAC’s estimated Share of Search among fixing spray brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## How did search popularity change for fixing spray brands worldwide in September 2026? - In September 2026, Charlotte Tilbury gained estimated Share of Search among fixing spray brands worldwide, from 65.6% to 69.9%. - Estimated monthly branded searches for MAC worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 64.8% | 1 | 5.4K | 0.23% | 4 | | Nov 2025 | 3.4M | 74% | 1 | 9.9K | 0.22% | 4 | | Dec 2025 | 2.7M | 74% | 1 | 6.6K | 0.18% | 4 | | Jan 2026 | 1.5M | 61.5% | 1 | 5.4K | 0.22% | 4 | | Feb 2026 | 1.2M | 61.4% | 1 | 4.4K | 0.22% | 4 | | Mar 2026 | 1.5M | 65.5% | 1 | 5.4K | 0.24% | 4 | | Apr 2026 | 1.2M | 60.7% | 1 | 5.4K | 0.27% | 4 | | May 2026 | 1.2M | 60.7% | 1 | 5.4K | 0.27% | 4 | | Jun 2026 | 1.2M | 60.7% | 1 | 5.4K | 0.27% | 4 | | Jul 2026 | 1.5M | 66.1% | 1 | 5.4K | 0.24% | 4 | | Aug 2026 | 1.5M | 65.6% | 1 | 4.4K | 0.19% | 4 | | Sep 2026 | 1.5M | 69.9% | 1 | 4.4K | 0.21% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **MAC**: Measured on the search term “mac fixing spray”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [MAC profile](/demand/global-en/brands/mac-cosmetics) - [All fixing spray brands worldwide](/demand/global-en/categories/fixing-spray-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Charlotte Tilbury or MAC? In September 2026, Charlotte Tilbury had more branded searches than MAC among fixing spray brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to MAC’s 4.4K, and held a 69.9% Share of Search versus MAC’s 0.21%. ## Cite this page Brandwave. "Charlotte Tilbury vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-mac-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fixing-spray-brands/compare/charlotte-tilbury-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.