--- title: "Apple Watch vs Fitbit: Which is searched more?" description: "Is Apple Watch or Fitbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands/compare/apple-watch-vs-fitbit" publisher: "Brandwave" --- # Apple Watch vs Fitbit: Which is searched more? Is Apple Watch or Fitbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Watch and Fitbit - **Competitive set**: Fitness watch brands - **Market**: Global - **Month measured**: Sep 2026 - **Apple Watch Share of Search**: 51.7% - **Fitbit Share of Search**: 8.4% ## Is Apple Watch or Fitbit more popular in search? - In September 2026, Apple Watch had more branded searches than Fitbit among fitness watch brands worldwide. Apple Watch had about 8.2 million branded searches, while Fitbit had 1.3 million. Apple Watch made up 51.7% of all fitness watch brand searches we track, and Fitbit accounted for 8.4%. - Apple Watch was ahead of Fitbit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Watch’s share of searches among fitness watch brands worldwide moved from 56.2% to 51.7%, and its estimated monthly branded searches moved from 8M to 8.2M. - Across the 12 months ending September 2026, Fitbit’s share of searches among fitness watch brands worldwide moved from 7.8% to 8.4%, and its estimated monthly branded searches moved from 1.1M to 1.3M. ## Top fitness watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Watch appeared in all five answers. Fitbit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Watch was listed before Fitbit in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | COROS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fitbit | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Polar | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amazfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Withings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fitness watch brands - Asked ChatGPT "Which fitness watch brand should I buy?": 1. Garmin, 2. Apple Watch, 3. Fitbit - Asked ChatGPT "What are the best fitness watch brands?": 1. Garmin, 2. Fitbit, 3. COROS, 4. Polar, 5. Apple Watch - Asked ChatGPT "What's the best fitness watch brand for running and training?": 1. Garmin, 2. COROS, 3. Polar, 4. Apple Watch - Searched Google, AI Overview "best fitness watch": 1. Garmin, 2. Apple Watch, 3. Fitbit - Searched Google, AI Overview "gps sports watch": 1. Garmin, 2. COROS, 3. Apple Watch Not named in any answer: Amazfit and Withings. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fitness watch brands worldwide in September 2026? - In September 2026, Apple Watch gained share of searches among fitness watch brands worldwide, from 48.4% to 51.7%. - Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026. ## Month by month | Month | Apple Watch estimated searches | Apple Watch Share of Search | Apple Watch rank | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8M | 56.2% | 1 | 1.1M | 7.8% | 3 | | Nov 2025 | 9.7M | 54.8% | 1 | 1.4M | 7.7% | 3 | | Dec 2025 | 9.7M | 57.1% | 1 | 1.1M | 6.7% | 3 | | Jan 2026 | 8M | 52.5% | 1 | 1.1M | 7.3% | 3 | | Feb 2026 | 6.6M | 52.5% | 1 | 922K | 7.4% | 3 | | Mar 2026 | 6.6M | 48.5% | 1 | 940K | 6.9% | 3 | | Apr 2026 | 6.6M | 47.9% | 1 | 1.1M | 8.1% | 3 | | May 2026 | 6.7M | 44.4% | 1 | 2M | 13% | 3 | | Jun 2026 | 6.7M | 46.3% | 1 | 1.6M | 11.3% | 3 | | Jul 2026 | 6.6M | 47.1% | 1 | 1.3M | 9.5% | 3 | | Aug 2026 | 8M | 48.4% | 1 | 1.3M | 8% | 3 | | Sep 2026 | 8.2M | 51.7% | 1 | 1.3M | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Watch’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Watch**: Measured on the search terms “apple watch” and “applewatch ultra”, summed into one figure. - **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure. - [Apple Watch profile](/demand/global-en/brands/apple-watch) - [Fitbit profile](/demand/global-en/brands/fitbit) - [All fitness watch brands worldwide](/demand/global-en/categories/fitness-watch-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Watch or Fitbit more popular in search? In September 2026, Apple Watch had more branded searches than Fitbit among fitness watch brands worldwide. Apple Watch had about 8.2 million branded searches, while Fitbit had 1.3 million. Apple Watch made up 51.7% of all fitness watch brand searches we track, and Fitbit accounted for 8.4%. ## Cite this page Brandwave. "Apple Watch vs Fitbit: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands/compare/apple-watch-vs-fitbit This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands/compare/apple-watch-vs-fitbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.