---
title: "Fitness watch brands: Which brands are most popular in search?"
description: "Compare brands that offer watches for tracking fitness and activity. Share of Search among Garmin, Fitbit, Amazfit, Withings and Polar, the fitness watch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands"
publisher: "Brandwave"
---

# Fitness watch brands: Which brands are most popular in search?

Compare brands that offer watches for tracking fitness and activity. Share of Search among Garmin, Fitbit, Amazfit, Withings and Polar, the fitness watch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fitness watch brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 69.5%

## Which brand is most popular in search among fitness watch brands worldwide?

- In August 2026, Garmin was the most searched among fitness watch brands worldwide, with an estimated 5.4M branded searches and 69.5% estimated Share of Search within this set.
- Fitbit is in 2nd place, 52.2 percentage points behind at 17.3% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide increased from 64.1% to 69.5%.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide decreased from 19.9% to 17.3%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide decreased from 12.4% to 10.3%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide peaked at 69.5% in August 2026 and was lowest at 60.6% in May 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide peaked at 26.3% in May 2026 and was lowest at 15.1% in March 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide peaked at 12.4% in March 2026 and was lowest at 10.3% in August 2026.
- Across the 11 months ending August 2026, Withings’ estimated Share of Search among fitness watch brands worldwide peaked at 3.7% in February 2026 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Withings and Polar held steady: their estimated Share of Search among fitness watch brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-garmin): 69.5% against 17.3% Share of Search.
- [Garmin vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-garmin): 69.5% against 10.3% Share of Search.
- [Garmin vs Withings: compare search popularity](/demand/global-en/compare/garmin-vs-withings): 69.5% against 2.5% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-fitbit): 17.3% against 10.3% Share of Search.
- [Fitbit vs Withings: compare search popularity](/demand/global-en/compare/fitbit-vs-withings): 17.3% against 2.5% Share of Search.
- [Amazfit vs Withings: compare search popularity](/demand/global-en/compare/amazfit-vs-withings): 10.3% against 2.5% Share of Search.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
- In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
- In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
- Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 69.5% | 5.4M | +23.2% | Garmin |
| 2 | Fitbit | 17.3% | 1.3M | -0.5% | Google |
| 3 | Amazfit | 10.3% | 795K | -0.7% | Amazfit |
| 4 | Withings | 2.5% | 193K | +18.4% | Withings |
| 5 | Polar | 0.33% | 25.5K | +2.7% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 64.1% | 1 |
| Oct 2025 | Fitbit | 1.1M | 19.9% | 2 |
| Oct 2025 | Amazfit | 705K | 12.4% | 3 |
| Oct 2025 | Withings | 168K | 3% | 4 |
| Oct 2025 | Polar | 31.6K | 0.56% | 5 |
| Nov 2025 | Garmin | 4.6M | 64.8% | 1 |
| Nov 2025 | Fitbit | 1.4M | 19.4% | 2 |
| Nov 2025 | Amazfit | 832K | 11.8% | 3 |
| Nov 2025 | Withings | 241K | 3.4% | 4 |
| Nov 2025 | Polar | 38.1K | 0.54% | 5 |
| Dec 2025 | Garmin | 4.4M | 66.6% | 1 |
| Dec 2025 | Fitbit | 1.1M | 17.4% | 2 |
| Dec 2025 | Amazfit | 816K | 12.4% | 3 |
| Dec 2025 | Withings | 205K | 3.1% | 4 |
| Dec 2025 | Polar | 32.2K | 0.49% | 5 |
| Jan 2026 | Garmin | 4.4M | 66.4% | 1 |
| Jan 2026 | Fitbit | 1.1M | 17.2% | 2 |
| Jan 2026 | Amazfit | 812K | 12.3% | 3 |
| Jan 2026 | Withings | 235K | 3.6% | 4 |
| Jan 2026 | Polar | 35.9K | 0.54% | 5 |
| Feb 2026 | Garmin | 3.6M | 66.2% | 1 |
| Feb 2026 | Fitbit | 932K | 17.3% | 2 |
| Feb 2026 | Amazfit | 664K | 12.3% | 3 |
| Feb 2026 | Withings | 198K | 3.7% | 4 |
| Feb 2026 | Polar | 29.1K | 0.54% | 5 |
| Mar 2026 | Garmin | 4.3M | 68.8% | 1 |
| Mar 2026 | Fitbit | 952K | 15.1% | 2 |
| Mar 2026 | Amazfit | 787K | 12.4% | 3 |
| Mar 2026 | Withings | 198K | 3.1% | 4 |
| Mar 2026 | Polar | 32.7K | 0.52% | 5 |
| Apr 2026 | Garmin | 4.4M | 67.5% | 1 |
| Apr 2026 | Fitbit | 1.1M | 17.4% | 2 |
| Apr 2026 | Amazfit | 787K | 12.2% | 3 |
| Apr 2026 | Withings | 163K | 2.5% | 4 |
| Apr 2026 | Polar | 27K | 0.42% | 5 |
| May 2026 | Garmin | 4.5M | 60.6% | 1 |
| May 2026 | Fitbit | 2M | 26.3% | 2 |
| May 2026 | Amazfit | 791K | 10.6% | 3 |
| May 2026 | Withings | 163K | 2.2% | 4 |
| May 2026 | Polar | 27.3K | 0.36% | 5 |
| Jun 2026 | Garmin | 4.4M | 62.3% | 1 |
| Jun 2026 | Fitbit | 1.6M | 23.2% | 2 |
| Jun 2026 | Amazfit | 800K | 11.4% | 3 |
| Jun 2026 | Withings | 193K | 2.7% | 4 |
| Jun 2026 | Polar | 24.1K | 0.34% | 5 |
| Jul 2026 | Garmin | 4.4M | 65.1% | 1 |
| Jul 2026 | Fitbit | 1.3M | 20.1% | 2 |
| Jul 2026 | Amazfit | 800K | 12% | 3 |
| Jul 2026 | Withings | 163K | 2.4% | 4 |
| Jul 2026 | Polar | 24.8K | 0.37% | 5 |
| Aug 2026 | Garmin | 5.4M | 69.5% | 1 |
| Aug 2026 | Fitbit | 1.3M | 17.3% | 2 |
| Aug 2026 | Amazfit | 795K | 10.3% | 3 |
| Aug 2026 | Withings | 193K | 2.5% | 4 |
| Aug 2026 | Polar | 25.5K | 0.33% | 5 |
| Sep 2026 | Amazfit | — | — | — |
| Sep 2026 | Fitbit | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Polar | — | — | — |
| Sep 2026 | Withings | — | — | — |

## What is being compared

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit balance”, “amazfit com”, “amazfit fitness watch”, “amazfit gtr”, “amazfit smartwatch”, “fitness watch amazfit” and “smartwatch amazfit”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit com”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Polar**: Measured on the search terms “fitness watch polar”, “polar com”, “polar ignite”, “polar smartwatch”, “polar vantage” and “smartwatch polar”, summed into one figure.
- **Withings**: Measured on the search terms “fitness watch withings”, “smartwatch withings”, “withings”, “withings com” and “withings scanwatch”, summed into one figure.

- [Amazfit](/demand/global-en/brands/amazfit)
- [Fitbit](/demand/global-en/brands/fitbit)
- [Garmin](/demand/global-en/brands/garmin)
- [Polar](/demand/global-en/brands/polar)
- [Withings](/demand/global-en/brands/withings)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fitness watch brands worldwide?

In August 2026, Garmin was the most searched among fitness watch brands worldwide, with an estimated 5.4M branded searches and 69.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fitness watch brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-watch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.