---
title: "Fitness tracker brands: Which are searched most?"
description: "Compare the fitness tracker and smart ring brands people wear. Share of Search among WHOOP, Fitbit, Amazfit, Oura and Polar, the fitness tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-tracker-brands"
publisher: "Brandwave"
---

# Fitness tracker brands: Which are searched most?

Compare the fitness tracker and smart ring brands people wear. Share of Search among WHOOP, Fitbit, Amazfit, Oura and Polar, the fitness tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fitness tracker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: WHOOP, 51.8%

## Which brand is most popular in search among fitness tracker brands worldwide?

- In September 2026, WHOOP was the most searched among fitness tracker brands worldwide, with an estimated 2.5M branded searches and 51.8% estimated Share of Search within this set.
- Fitbit is in 2nd place, 26.7 percentage points behind at 25.1% Share of Search.
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among fitness tracker brands worldwide increased from 48.5% to 51.8%.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide decreased from 27.8% to 25.1%.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide decreased from 15.3% to 13.9%.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide increased from 8.4% to 9.3%.
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among fitness tracker brands worldwide peaked at 53.9% in July 2026 and was lowest at 43.9% in November 2025.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide peaked at 34% in May 2026 and was lowest at 21.1% in March 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among fitness tracker brands worldwide peaked at 18% in December 2025 and was lowest at 12.5% in May 2026.
- Across the 12 months ending September 2026, Oura’s estimated Share of Search among fitness tracker brands worldwide peaked at 9.3% in September 2026 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Polar held steady: its estimated Share of Search among fitness tracker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [WHOOP vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-whoop): 51.8% against 25.1% Share of Search.
- [WHOOP vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-whoop): 51.8% against 13.9% Share of Search.
- [WHOOP vs Oura: compare search popularity](/demand/global-en/compare/oura-vs-whoop): 51.8% against 9.3% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-fitbit): 25.1% against 13.9% Share of Search.
- [Fitbit vs Oura: compare search popularity](/demand/global-en/compare/fitbit-vs-oura): 25.1% against 9.3% Share of Search.
- [Amazfit vs Oura: compare search popularity](/demand/global-en/compare/amazfit-vs-oura): 13.9% against 9.3% Share of Search.

## How did search popularity change for fitness tracker brands worldwide in September 2026?

- In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 6.4% to 9.3%.
- In September 2026, WHOOP lost estimated Share of Search among fitness tracker brands worldwide, from 53.6% to 51.8%.
- In September 2026, Fitbit lost estimated Share of Search among fitness tracker brands worldwide, from 25.8% to 25.1%.
- Estimated monthly branded searches for Amazfit worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | WHOOP | 51.8% | 2.5M | -1.0% | WHOOP |
| 2 | Fitbit | 25.1% | 1.2M | 0.0% | Google |
| 3 | Amazfit | 13.9% | 673K | 0.0% | Amazfit |
| 4 | Oura | 9.3% | 450K | +49.5% | Oura |
| 5 | Polar | 0.02% | 880 | 0.0% | Polar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WHOOP | 1.7M | 48.5% | 1 |
| Oct 2025 | Fitbit | 1M | 27.8% | 2 |
| Oct 2025 | Amazfit | 550K | 15.3% | 3 |
| Oct 2025 | Oura | 301K | 8.4% | 4 |
| Oct 2025 | Polar | 880 | 0.02% | 5 |
| Nov 2025 | WHOOP | 1.8M | 43.9% | 1 |
| Nov 2025 | Fitbit | 1.2M | 30.3% | 2 |
| Nov 2025 | Amazfit | 673K | 16.7% | 3 |
| Nov 2025 | Oura | 368K | 9.1% | 4 |
| Nov 2025 | Polar | 1K | 0.02% | 5 |
| Dec 2025 | WHOOP | 1.8M | 47.3% | 1 |
| Dec 2025 | Fitbit | 1M | 26.7% | 2 |
| Dec 2025 | Amazfit | 673K | 18% | 3 |
| Dec 2025 | Oura | 301K | 8% | 4 |
| Dec 2025 | Polar | 1K | 0.03% | 5 |
| Jan 2026 | WHOOP | 2.2M | 52.3% | 1 |
| Jan 2026 | Fitbit | 1M | 24.1% | 2 |
| Jan 2026 | Amazfit | 673K | 16.3% | 3 |
| Jan 2026 | Oura | 301K | 7.3% | 4 |
| Jan 2026 | Polar | 1K | 0.02% | 5 |
| Feb 2026 | WHOOP | 1.7M | 51.5% | 1 |
| Feb 2026 | Fitbit | 823K | 24.6% | 2 |
| Feb 2026 | Amazfit | 550K | 16.5% | 3 |
| Feb 2026 | Oura | 246K | 7.4% | 4 |
| Feb 2026 | Polar | 880 | 0.03% | 5 |
| Mar 2026 | WHOOP | 2.1M | 53.9% | 1 |
| Mar 2026 | Fitbit | 823K | 21.1% | 2 |
| Mar 2026 | Amazfit | 673K | 17.2% | 3 |
| Mar 2026 | Oura | 301K | 7.7% | 4 |
| Mar 2026 | Polar | 1K | 0.03% | 5 |
| Apr 2026 | WHOOP | 2.1M | 52.6% | 1 |
| Apr 2026 | Fitbit | 1M | 24.7% | 2 |
| Apr 2026 | Amazfit | 673K | 16.6% | 3 |
| Apr 2026 | Oura | 246K | 6.1% | 4 |
| Apr 2026 | Polar | 880 | 0.02% | 5 |
| May 2026 | WHOOP | 2.6M | 47.8% | 1 |
| May 2026 | Fitbit | 1.8M | 34% | 2 |
| May 2026 | Amazfit | 673K | 12.5% | 3 |
| May 2026 | Oura | 301K | 5.6% | 4 |
| May 2026 | Polar | 880 | 0.02% | 5 |
| Jun 2026 | WHOOP | 2.2M | 45.9% | 1 |
| Jun 2026 | Fitbit | 1.5M | 31.9% | 2 |
| Jun 2026 | Amazfit | 673K | 14.3% | 3 |
| Jun 2026 | Oura | 368K | 7.8% | 4 |
| Jun 2026 | Polar | 720 | 0.02% | 5 |
| Jul 2026 | WHOOP | 2.6M | 53.9% | 1 |
| Jul 2026 | Fitbit | 1.2M | 25.6% | 2 |
| Jul 2026 | Amazfit | 673K | 14.1% | 3 |
| Jul 2026 | Oura | 301K | 6.3% | 4 |
| Jul 2026 | Polar | 720 | 0.02% | 5 |
| Aug 2026 | WHOOP | 2.5M | 53.6% | 1 |
| Aug 2026 | Fitbit | 1.2M | 25.8% | 2 |
| Aug 2026 | Amazfit | 673K | 14.2% | 3 |
| Aug 2026 | Oura | 301K | 6.4% | 4 |
| Aug 2026 | Polar | 880 | 0.02% | 5 |
| Sep 2026 | WHOOP | 2.5M | 51.8% | 1 |
| Sep 2026 | Fitbit | 1.2M | 25.1% | 2 |
| Sep 2026 | Amazfit | 673K | 13.9% | 3 |
| Sep 2026 | Oura | 450K | 9.3% | 4 |
| Sep 2026 | Polar | 880 | 0.02% | 5 |

## What is being compared

- **Amazfit**: Measured on the search term “amazfit”.
- **Fitbit**: Measured on the search term “fitbit”.
- **Oura**: Measured on the search term “oura”.
- **Polar**: Measured on the search term “fitness watch polar”.
- **WHOOP**: Measured on the search terms “whoop”, “whoop 5” and “whoop watch”, summed into one figure.

- [Amazfit](/demand/global-en/brands/amazfit)
- [Fitbit](/demand/global-en/brands/fitbit)
- [Oura](/demand/global-en/brands/oura)
- [Polar](/demand/global-en/brands/polar)
- [WHOOP](/demand/global-en/brands/whoop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fitness tracker brands worldwide?

In September 2026, WHOOP was the most searched among fitness tracker brands worldwide, with an estimated 2.5M branded searches and 51.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fitness tracker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fitness-tracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.