---
title: "NordicTrack vs Peloton: Which is searched more?"
description: "Which is more popular in search, NordicTrack or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/nordictrack-vs-peloton"
publisher: "Brandwave"
---

# NordicTrack vs Peloton: Which is searched more?

Which is more popular in search, NordicTrack or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NordicTrack and Peloton
- **Competitive set**: Home fitness equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **NordicTrack Share of Search**: 11.2%
- **Peloton Share of Search**: 57.2%

## Which is more popular in search, NordicTrack or Peloton?

- In September 2026, Peloton had more branded searches than NordicTrack among home fitness equipment brands worldwide. Peloton was estimated to have 788K branded searches compared to NordicTrack’s 154K, and held a 57.2% Share of Search versus NordicTrack’s 11.2%.
- Peloton was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands worldwide moved from 11% to 11.2%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide moved from 64.9% to 57.2%, and its estimated monthly branded searches moved from 1.2M to 788K.

## How did search popularity change for home fitness equipment brands worldwide in September 2026?

- In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.
- In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.

## Month by month

| Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Peloton estimated searches | Peloton Share of Search | Peloton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 199K | 11% | 3 | 1.2M | 64.9% | 1 |
| Nov 2025 | 333K | 16.6% | 2 | 1.1M | 57.3% | 1 |
| Dec 2025 | 369K | 18.9% | 2 | 1.2M | 59.1% | 1 |
| Jan 2026 | 398K | 19.2% | 2 | 1.2M | 56.8% | 1 |
| Feb 2026 | 287K | 17.6% | 2 | 947K | 58.3% | 1 |
| Mar 2026 | 265K | 16.1% | 2 | 924K | 56% | 1 |
| Apr 2026 | 205K | 12.9% | 3 | 924K | 58.1% | 1 |
| May 2026 | 192K | 12.5% | 3 | 924K | 60.3% | 1 |
| Jun 2026 | 197K | 14.1% | 3 | 788K | 56.7% | 1 |
| Jul 2026 | 221K | 15.6% | 2 | 788K | 55.7% | 1 |
| Aug 2026 | 209K | 14.8% | 3 | 788K | 55.7% | 1 |
| Sep 2026 | 154K | 11.2% | 3 | 788K | 57.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure.
- **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure.

- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [Peloton profile](/demand/global-en/brands/peloton)
- [All home fitness equipment brands worldwide](/demand/global-en/categories/fitness-equipment-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NordicTrack or Peloton?

In September 2026, Peloton had more branded searches than NordicTrack among home fitness equipment brands worldwide. Peloton was estimated to have 788K branded searches compared to NordicTrack’s 154K, and held a 57.2% Share of Search versus NordicTrack’s 11.2%.

## Cite this page

Brandwave. "NordicTrack vs Peloton: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/nordictrack-vs-peloton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/nordictrack-vs-peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.