--- title: "Bowflex vs NordicTrack: Which is searched more?" description: "Is Bowflex or NordicTrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/bowflex-vs-nordictrack" publisher: "Brandwave" --- # Bowflex vs NordicTrack: Which is searched more? Is Bowflex or NordicTrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and NordicTrack - **Competitive set**: Home fitness equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 5.5% - **NordicTrack Share of Search**: 9.4% ## Is Bowflex or NordicTrack more popular in search? - In September 2026, NordicTrack had more branded searches than Bowflex among home fitness equipment brands worldwide. NordicTrack had about 154,000 branded searches, while Bowflex had 90,500. NordicTrack made up 9.4% of all home fitness equipment brand searches we track, and Bowflex accounted for 5.5%. - NordicTrack was ahead of Bowflex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowflex’s share of searches among home fitness equipment brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, NordicTrack’s share of searches among home fitness equipment brands worldwide moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 199K to 154K. ## Top home fitness equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowflex and NordicTrack were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack was listed before Bowflex in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NordicTrack | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rogue Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bowflex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Peloton | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Concept2 | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Titan Fitness | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LifeSpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fitness equipment brands - Asked ChatGPT "Which home fitness equipment brand should I buy?": 1. Rep Fitness, 2. Bowflex, 3. Rogue Fitness, 4. NordicTrack, 5. Titan Fitness - Asked ChatGPT "What are the best home fitness equipment brands?": 1. Rep Fitness, 2. Rogue Fitness, 3. NordicTrack, 4. Concept2, 5. Bowflex, 6. Titan Fitness, 7. Peloton - Asked ChatGPT "What's the best home fitness equipment brand for home workouts?": 1. Rep Fitness, 2. NordicTrack, 3. Peloton, 4. Rogue Fitness, 5. Bowflex - Searched Google, AI Overview "best home gym equipment": 1. Rep Fitness, 2. Bowflex - Searched Google, AI Overview "treadmill brand": 1. NordicTrack, 2. Peloton Not named in any answer: Technogym and LifeSpan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home fitness equipment brands worldwide in September 2026? - In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 4.4% | 5 | 199K | 9.7% | 3 | | Nov 2025 | 110K | 4.7% | 6 | 333K | 14.1% | 2 | | Dec 2025 | 110K | 4.9% | 5 | 369K | 16.4% | 2 | | Jan 2026 | 110K | 4.6% | 5 | 398K | 16.8% | 2 | | Feb 2026 | 90.5K | 4.9% | 5 | 287K | 15.4% | 2 | | Mar 2026 | 90.5K | 4.7% | 5 | 265K | 13.9% | 2 | | Apr 2026 | 90.5K | 4.9% | 5 | 205K | 11.2% | 3 | | May 2026 | 90.5K | 5% | 5 | 192K | 10.6% | 3 | | Jun 2026 | 74K | 4.6% | 5 | 197K | 12.2% | 3 | | Jul 2026 | 90.5K | 5.5% | 5 | 221K | 13.3% | 2 | | Aug 2026 | 90.5K | 5.4% | 5 | 209K | 12.5% | 3 | | Sep 2026 | 90.5K | 5.5% | 5 | 154K | 9.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - [Bowflex profile](/demand/global-en/brands/bowflex) - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [All home fitness equipment brands worldwide](/demand/global-en/categories/fitness-equipment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or NordicTrack more popular in search? In September 2026, NordicTrack had more branded searches than Bowflex among home fitness equipment brands worldwide. NordicTrack had about 154,000 branded searches, while Bowflex had 90,500. NordicTrack made up 9.4% of all home fitness equipment brand searches we track, and Bowflex accounted for 5.5%. ## Cite this page Brandwave. "Bowflex vs NordicTrack: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/bowflex-vs-nordictrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands/compare/bowflex-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.