---
title: "Home fitness equipment brands: Which are searched most?"
description: "Compare the treadmill, rower and home gym brands people train. Share of Search among Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2 and Lifespan Fitness, the home fitness equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands"
publisher: "Brandwave"
---

# Home fitness equipment brands: Which are searched most?

Compare the treadmill, rower and home gym brands people train. Share of Search among Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2 and Lifespan Fitness, the home fitness equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home fitness equipment brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peloton, 57.2%

## Which brand is most popular in search among home fitness equipment brands worldwide?

- In September 2026, Peloton was the most searched among home fitness equipment brands worldwide, with an estimated 788K branded searches and 57.2% estimated Share of Search within this set.
- Technogym is in 2nd place, 38.2 percentage points behind at 18.9% Share of Search.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide decreased from 64.9% to 57.2%.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide increased from 14.4% to 18.9%.
- Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide increased from 6.1% to 8%.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide increased from 3.3% to 4.4%.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among home fitness equipment brands worldwide peaked at 64.9% in October 2025 and was lowest at 55.7% in July 2026.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide peaked at 18.9% in September 2026 and was lowest at 11.1% in December 2025.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands worldwide peaked at 19.2% in January 2026 and was lowest at 11% in October 2025.
- Across the 12 months ending September 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands worldwide peaked at 9.7% in June 2026 and was lowest at 6.1% in October 2025.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide peaked at 4.5% in November 2025 and was lowest at 3.3% in October 2025.
- Across the 12 months ending September 2026, NordicTrack and Lifespan Fitness held steady: their estimated Share of Search among home fitness equipment brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Peloton vs Technogym: compare search popularity](/demand/global-en/compare/peloton-vs-technogym): 57.2% against 18.9% Share of Search.
- [Peloton vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-peloton): 57.2% against 11.2% Share of Search.
- [Peloton vs Rogue Fitness: compare search popularity](/demand/global-en/compare/peloton-vs-rogue-fitness): 57.2% against 8% Share of Search.
- [Peloton vs Concept2: compare search popularity](/demand/global-en/compare/concept2-vs-peloton): 57.2% against 4.4% Share of Search.
- [Technogym vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-technogym): 18.9% against 11.2% Share of Search.
- [Technogym vs Rogue Fitness: compare search popularity](/demand/global-en/compare/rogue-fitness-vs-technogym): 18.9% against 8% Share of Search.
- [Technogym vs Concept2: compare search popularity](/demand/global-en/compare/concept2-vs-technogym): 18.9% against 4.4% Share of Search.
- [NordicTrack vs Rogue Fitness: compare search popularity](/demand/global-en/compare/nordictrack-vs-rogue-fitness): 11.2% against 8% Share of Search.
- [NordicTrack vs Concept2: compare search popularity](/demand/global-en/compare/concept2-vs-nordictrack): 11.2% against 4.4% Share of Search.
- [Rogue Fitness vs Concept2: compare search popularity](/demand/global-en/compare/concept2-vs-rogue-fitness): 8% against 4.4% Share of Search.

## How did search popularity change for home fitness equipment brands worldwide in September 2026?

- In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.
- In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.
- In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.
- In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peloton | 57.2% | 788K | 0.0% | Peloton |
| 2 | Technogym | 18.9% | 261K | +20.9% | Technogym |
| 3 | NordicTrack | 11.2% | 154K | -26.1% | NordicTrack |
| 4 | Rogue Fitness | 8% | 110K | -18.5% | Rogue Fitness |
| 5 | Concept2 | 4.4% | 60.5K | 0.0% | Concept2 |
| 6 | Lifespan Fitness | 0.32% | 4.4K | -18.5% | Lifespan Fitness |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peloton | 1.2M | 64.9% | 1 |
| Oct 2025 | Technogym | 261K | 14.4% | 2 |
| Oct 2025 | NordicTrack | 199K | 11% | 3 |
| Oct 2025 | Rogue Fitness | 110K | 6.1% | 4 |
| Oct 2025 | Concept2 | 60.5K | 3.3% | 5 |
| Oct 2025 | Lifespan Fitness | 4.4K | 0.24% | 6 |
| Nov 2025 | Peloton | 1.1M | 57.3% | 1 |
| Nov 2025 | NordicTrack | 333K | 16.6% | 2 |
| Nov 2025 | Technogym | 261K | 13% | 3 |
| Nov 2025 | Rogue Fitness | 165K | 8.2% | 4 |
| Nov 2025 | Concept2 | 90.5K | 4.5% | 5 |
| Nov 2025 | Lifespan Fitness | 6.6K | 0.33% | 6 |
| Dec 2025 | Peloton | 1.2M | 59.1% | 1 |
| Dec 2025 | NordicTrack | 369K | 18.9% | 2 |
| Dec 2025 | Technogym | 216K | 11.1% | 3 |
| Dec 2025 | Rogue Fitness | 135K | 6.9% | 4 |
| Dec 2025 | Concept2 | 74K | 3.8% | 5 |
| Dec 2025 | Lifespan Fitness | 4.4K | 0.23% | 6 |
| Jan 2026 | Peloton | 1.2M | 56.8% | 1 |
| Jan 2026 | NordicTrack | 398K | 19.2% | 2 |
| Jan 2026 | Technogym | 268K | 12.9% | 3 |
| Jan 2026 | Rogue Fitness | 135K | 6.5% | 4 |
| Jan 2026 | Concept2 | 90.5K | 4.4% | 5 |
| Jan 2026 | Lifespan Fitness | 5.4K | 0.26% | 6 |
| Feb 2026 | Peloton | 947K | 58.3% | 1 |
| Feb 2026 | NordicTrack | 287K | 17.6% | 2 |
| Feb 2026 | Technogym | 216K | 13.3% | 3 |
| Feb 2026 | Rogue Fitness | 110K | 6.8% | 4 |
| Feb 2026 | Concept2 | 60.5K | 3.7% | 5 |
| Feb 2026 | Lifespan Fitness | 4.4K | 0.27% | 6 |
| Mar 2026 | Peloton | 924K | 56% | 1 |
| Mar 2026 | NordicTrack | 265K | 16.1% | 2 |
| Mar 2026 | Technogym | 261K | 15.8% | 3 |
| Mar 2026 | Rogue Fitness | 135K | 8.2% | 4 |
| Mar 2026 | Concept2 | 60.5K | 3.7% | 5 |
| Mar 2026 | Lifespan Fitness | 4.4K | 0.27% | 6 |
| Apr 2026 | Peloton | 924K | 58.1% | 1 |
| Apr 2026 | Technogym | 261K | 16.4% | 2 |
| Apr 2026 | NordicTrack | 205K | 12.9% | 3 |
| Apr 2026 | Rogue Fitness | 135K | 8.5% | 4 |
| Apr 2026 | Concept2 | 60.5K | 3.8% | 5 |
| Apr 2026 | Lifespan Fitness | 4.4K | 0.28% | 6 |
| May 2026 | Peloton | 924K | 60.3% | 1 |
| May 2026 | Technogym | 216K | 14.1% | 2 |
| May 2026 | NordicTrack | 192K | 12.5% | 3 |
| May 2026 | Rogue Fitness | 135K | 8.8% | 4 |
| May 2026 | Concept2 | 60.5K | 3.9% | 5 |
| May 2026 | Lifespan Fitness | 4.4K | 0.29% | 6 |
| Jun 2026 | Peloton | 788K | 56.7% | 1 |
| Jun 2026 | Technogym | 216K | 15.5% | 2 |
| Jun 2026 | NordicTrack | 197K | 14.1% | 3 |
| Jun 2026 | Rogue Fitness | 135K | 9.7% | 4 |
| Jun 2026 | Concept2 | 49.5K | 3.6% | 5 |
| Jun 2026 | Lifespan Fitness | 5.4K | 0.39% | 6 |
| Jul 2026 | Peloton | 788K | 55.7% | 1 |
| Jul 2026 | NordicTrack | 221K | 15.6% | 2 |
| Jul 2026 | Technogym | 216K | 15.3% | 3 |
| Jul 2026 | Rogue Fitness | 135K | 9.5% | 4 |
| Jul 2026 | Concept2 | 49.5K | 3.5% | 5 |
| Jul 2026 | Lifespan Fitness | 5.4K | 0.38% | 6 |
| Aug 2026 | Peloton | 788K | 55.7% | 1 |
| Aug 2026 | Technogym | 216K | 15.3% | 2 |
| Aug 2026 | NordicTrack | 209K | 14.8% | 3 |
| Aug 2026 | Rogue Fitness | 135K | 9.6% | 4 |
| Aug 2026 | Concept2 | 60.5K | 4.3% | 5 |
| Aug 2026 | Lifespan Fitness | 5.4K | 0.38% | 6 |
| Sep 2026 | Peloton | 788K | 57.2% | 1 |
| Sep 2026 | Technogym | 261K | 18.9% | 2 |
| Sep 2026 | NordicTrack | 154K | 11.2% | 3 |
| Sep 2026 | Rogue Fitness | 110K | 8% | 4 |
| Sep 2026 | Concept2 | 60.5K | 4.4% | 5 |
| Sep 2026 | Lifespan Fitness | 4.4K | 0.32% | 6 |

## What is being compared

- **Concept2**: Measured on the search term “concept2”.
- **Lifespan Fitness**: Measured on the search term “lifespan fitness”.
- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure.
- **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure.
- **Rogue Fitness**: Measured on the search term “rogue fitness”.
- **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure.

- [Concept2](/demand/global-en/brands/concept2)
- [Lifespan Fitness](/demand/global-en/brands/lifespan-fitness)
- [NordicTrack](/demand/global-en/brands/nordictrack)
- [Peloton](/demand/global-en/brands/peloton)
- [Rogue Fitness](/demand/global-en/brands/rogue-fitness)
- [Technogym](/demand/global-en/brands/technogym)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home fitness equipment brands worldwide?

In September 2026, Peloton was the most searched among home fitness equipment brands worldwide, with an estimated 788K branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home fitness equipment brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.