---
title: "Fitness chains: Which brands are most popular in search?"
description: "Compare the fitness chains people search for. Share of Search among Planet Fitness, Anytime Fitness, Gold's Gym, PureGym, GoodLife Fitness and Les Mills, the fitness chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-chains"
publisher: "Brandwave"
---

# Fitness chains: Which brands are most popular in search?

Compare the fitness chains people search for. Share of Search among Planet Fitness, Anytime Fitness, Gold's Gym, PureGym, GoodLife Fitness and Les Mills, the fitness chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fitness chains
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Planet Fitness, 67.2%

## Which brand is most popular in search among fitness chains worldwide?

- In August 2026, Planet Fitness was the most searched among fitness chains worldwide, with an estimated 11.1M branded searches and 67.2% estimated Share of Search within this set.
- Anytime Fitness is in 2nd place, 46.9 percentage points behind at 20.3% Share of Search.
- Across the 11 months ending August 2026, Planet Fitness’ estimated Share of Search among fitness chains worldwide peaked at 72.6% in June 2026 and was lowest at 65.9% in December 2025.
- Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among fitness chains worldwide peaked at 20.4% in April 2026 and was lowest at 17.5% in March 2026.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide peaked at 6% in November 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, PureGym’s estimated Share of Search among fitness chains worldwide peaked at 5% in August 2026 and was lowest at 3.6% in May 2026.
- Across the 11 months ending August 2026, GoodLife Fitness’ estimated Share of Search among fitness chains worldwide peaked at 2.7% in December 2025 and was lowest at 1.6% in May 2026.
- Across the 11 months ending August 2026, Planet Fitness, Anytime Fitness, Gold's Gym, PureGym, GoodLife Fitness and Les Mills held steady: their estimated Share of Search among fitness chains worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Planet Fitness vs Anytime Fitness: compare search popularity](/demand/global-en/compare/anytime-fitness-vs-planet-fitness): 67.2% against 20.3% Share of Search.
- [Planet Fitness vs Gold's Gym: compare search popularity](/demand/global-en/compare/gold-s-gym-vs-planet-fitness): 67.2% against 5% Share of Search.
- [Planet Fitness vs PureGym: compare search popularity](/demand/global-en/compare/planet-fitness-vs-puregym): 67.2% against 5% Share of Search.
- [Anytime Fitness vs Gold's Gym: compare search popularity](/demand/global-en/compare/anytime-fitness-vs-gold-s-gym): 20.3% against 5% Share of Search.
- [Anytime Fitness vs PureGym: compare search popularity](/demand/global-en/compare/anytime-fitness-vs-puregym): 20.3% against 5% Share of Search.
- [Gold's Gym vs PureGym: compare search popularity](/demand/global-en/compare/gold-s-gym-vs-puregym): 5% Share of Search each.

## How did search popularity change for fitness chains worldwide in August 2026?

- In August 2026, Anytime Fitness gained estimated Share of Search among fitness chains worldwide, from 17.8% to 20.3%.
- In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
- In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
- In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 72.1% to 67.2%.
- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Planet Fitness | 67.2% | 11.1M | -18.4% | Planet Fitness |
| 2 | Anytime Fitness | 20.3% | 3.4M | 0.0% | Anytime Fitness |
| 3 | Gold's Gym | 5% | 823K | 0.0% | Gold's Gym |
| 4 | PureGym | 5% | 823K | +22.3% | PureGym |
| 5 | GoodLife Fitness | 1.8% | 301K | 0.0% | GoodLife Fitness |
| 6 | Les Mills | 0.67% | 110K | 0.0% | Les Mills |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Planet Fitness | 11.1M | 66.9% | 1 |
| Oct 2025 | Anytime Fitness | 3.4M | 20.2% | 2 |
| Oct 2025 | Gold's Gym | 823K | 5% | 3 |
| Oct 2025 | PureGym | 823K | 5% | 4 |
| Oct 2025 | GoodLife Fitness | 368K | 2.2% | 5 |
| Oct 2025 | Les Mills | 135K | 0.81% | 6 |
| Nov 2025 | Planet Fitness | 11.1M | 66.3% | 1 |
| Nov 2025 | Anytime Fitness | 3.4M | 20% | 2 |
| Nov 2025 | Gold's Gym | 1M | 6% | 3 |
| Nov 2025 | PureGym | 823K | 4.9% | 4 |
| Nov 2025 | GoodLife Fitness | 368K | 2.2% | 5 |
| Nov 2025 | Les Mills | 110K | 0.66% | 6 |
| Dec 2025 | Planet Fitness | 11.1M | 65.9% | 1 |
| Dec 2025 | Anytime Fitness | 3.4M | 19.9% | 2 |
| Dec 2025 | Gold's Gym | 1M | 5.9% | 3 |
| Dec 2025 | PureGym | 823K | 4.9% | 4 |
| Dec 2025 | GoodLife Fitness | 450K | 2.7% | 5 |
| Dec 2025 | Les Mills | 110K | 0.65% | 6 |
| Jan 2026 | Planet Fitness | 13.6M | 67% | 1 |
| Jan 2026 | Anytime Fitness | 4.1M | 20.1% | 2 |
| Jan 2026 | Gold's Gym | 1M | 4.9% | 3 |
| Jan 2026 | PureGym | 1M | 4.9% | 4 |
| Jan 2026 | GoodLife Fitness | 450K | 2.2% | 5 |
| Jan 2026 | Les Mills | 165K | 0.81% | 6 |
| Feb 2026 | Planet Fitness | 11.1M | 67% | 1 |
| Feb 2026 | Anytime Fitness | 3.4M | 20.2% | 2 |
| Feb 2026 | Gold's Gym | 823K | 5% | 3 |
| Feb 2026 | PureGym | 823K | 5% | 4 |
| Feb 2026 | GoodLife Fitness | 368K | 2.2% | 5 |
| Feb 2026 | Les Mills | 110K | 0.66% | 6 |
| Mar 2026 | Planet Fitness | 13.6M | 71.2% | 1 |
| Mar 2026 | Anytime Fitness | 3.4M | 17.5% | 2 |
| Mar 2026 | Gold's Gym | 823K | 4.3% | 3 |
| Mar 2026 | PureGym | 823K | 4.3% | 4 |
| Mar 2026 | GoodLife Fitness | 368K | 1.9% | 5 |
| Mar 2026 | Les Mills | 135K | 0.71% | 6 |
| Apr 2026 | Planet Fitness | 11.1M | 67.6% | 1 |
| Apr 2026 | Anytime Fitness | 3.4M | 20.4% | 2 |
| Apr 2026 | Gold's Gym | 823K | 5% | 3 |
| Apr 2026 | PureGym | 673K | 4.1% | 4 |
| Apr 2026 | GoodLife Fitness | 368K | 2.2% | 5 |
| Apr 2026 | Les Mills | 110K | 0.67% | 6 |
| May 2026 | Planet Fitness | 13.6M | 72.1% | 1 |
| May 2026 | Anytime Fitness | 3.4M | 17.8% | 2 |
| May 2026 | Gold's Gym | 823K | 4.4% | 3 |
| May 2026 | PureGym | 673K | 3.6% | 4 |
| May 2026 | GoodLife Fitness | 301K | 1.6% | 5 |
| May 2026 | Les Mills | 110K | 0.58% | 6 |
| Jun 2026 | Planet Fitness | 13.6M | 72.6% | 1 |
| Jun 2026 | Anytime Fitness | 3.4M | 17.9% | 2 |
| Jun 2026 | Gold's Gym | 673K | 3.6% | 3 |
| Jun 2026 | PureGym | 673K | 3.6% | 4 |
| Jun 2026 | GoodLife Fitness | 301K | 1.6% | 5 |
| Jun 2026 | Les Mills | 135K | 0.72% | 6 |
| Jul 2026 | Planet Fitness | 13.6M | 72.1% | 1 |
| Jul 2026 | Anytime Fitness | 3.4M | 17.8% | 2 |
| Jul 2026 | Gold's Gym | 823K | 4.4% | 3 |
| Jul 2026 | PureGym | 673K | 3.6% | 4 |
| Jul 2026 | GoodLife Fitness | 301K | 1.6% | 5 |
| Jul 2026 | Les Mills | 110K | 0.58% | 6 |
| Aug 2026 | Planet Fitness | 11.1M | 67.2% | 1 |
| Aug 2026 | Anytime Fitness | 3.4M | 20.3% | 2 |
| Aug 2026 | Gold's Gym | 823K | 5% | 3 |
| Aug 2026 | PureGym | 823K | 5% | 4 |
| Aug 2026 | GoodLife Fitness | 301K | 1.8% | 5 |
| Aug 2026 | Les Mills | 110K | 0.67% | 6 |
| Sep 2026 | Anytime Fitness | — | — | — |
| Sep 2026 | Gold's Gym | — | — | — |
| Sep 2026 | GoodLife Fitness | — | — | — |
| Sep 2026 | Les Mills | — | — | — |
| Sep 2026 | Planet Fitness | — | — | — |
| Sep 2026 | PureGym | — | — | — |

## What is being compared

- **Anytime Fitness**: Measured on the search term “anytime fitness”.
- **Gold's Gym**: Measured on the search term “gold's gym”.
- **GoodLife Fitness**: Measured on the search term “goodlife fitness”.
- **Les Mills**: Measured on the search term “les mills”.
- **Planet Fitness**: Measured on the search term “planet fitness”.
- **PureGym**: Measured on the search term “puregym”.

- [Anytime Fitness](/demand/global-en/brands/anytime-fitness)
- [Gold's Gym](/demand/global-en/brands/gold-s-gym)
- [GoodLife Fitness](/demand/global-en/brands/goodlife-fitness)
- [Les Mills](/demand/global-en/brands/les-mills)
- [Planet Fitness](/demand/global-en/brands/planet-fitness)
- [PureGym](/demand/global-en/brands/puregym)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fitness chains worldwide?

In August 2026, Planet Fitness was the most searched among fitness chains worldwide, with an estimated 11.1M branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fitness chains: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fitness-chains

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.