--- title: "Fitness apps: Which are searched most?" description: "Compare the apps people use to track and do fitness. Share of Search among Strava, MyFitnessPal, FitOn and Peloton, the fitness apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fitness-apps" publisher: "Brandwave" --- # Fitness apps: Which are searched most? Compare the apps people use to track and do fitness. Share of Search among Strava, MyFitnessPal, FitOn and Peloton, the fitness apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fitness apps - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Strava, 84.8% ## Which brand is most popular in search among fitness apps worldwide? - In August 2026, Strava was the most searched among fitness apps worldwide, with an estimated 2.2M branded searches and 84.8% estimated Share of Search within this set. - MyFitnessPal is in 2nd place, 70.8 percentage points behind at 13.9% Share of Search. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide increased from 78.9% to 84.8%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide decreased from 19.4% to 13.9%. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide peaked at 84.8% in June 2026 and was lowest at 75.3% in January 2026. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide peaked at 22.6% in January 2026 and was lowest at 13.9% in June 2026. - Across the 11 months ending August 2026, FitOn and Peloton held steady: their estimated Share of Search among fitness apps worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Strava vs MyFitnessPal: compare search popularity](/demand/global-en/compare/myfitnesspal-vs-strava): 84.8% against 13.9% Share of Search. ## How did search popularity change for fitness apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%. - Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Strava | 84.8% | 2.2M | +22.4% | Strava | | 2 | MyFitnessPal | 13.9% | 368K | 0.0% | MyFitnessPal | | 3 | FitOn | 0.84% | 22.2K | 0.0% | FitOn | | 4 | Peloton | 0.46% | 12.1K | 0.0% | Peloton | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Strava | 2.2M | 78.9% | 1 | | Oct 2025 | MyFitnessPal | 550K | 19.4% | 2 | | Oct 2025 | FitOn | 33.1K | 1.2% | 3 | | Oct 2025 | Peloton | 14.8K | 0.52% | 4 | | Nov 2025 | Strava | 1.8M | 78.6% | 1 | | Nov 2025 | MyFitnessPal | 450K | 19.3% | 2 | | Nov 2025 | FitOn | 33.1K | 1.4% | 3 | | Nov 2025 | Peloton | 14.8K | 0.64% | 4 | | Dec 2025 | Strava | 1.8M | 81.6% | 1 | | Dec 2025 | MyFitnessPal | 368K | 16.4% | 2 | | Dec 2025 | FitOn | 27.1K | 1.2% | 3 | | Dec 2025 | Peloton | 18.1K | 0.81% | 4 | | Jan 2026 | Strava | 2.2M | 75.3% | 1 | | Jan 2026 | MyFitnessPal | 673K | 22.6% | 2 | | Jan 2026 | FitOn | 40.5K | 1.4% | 3 | | Jan 2026 | Peloton | 22.2K | 0.75% | 4 | | Feb 2026 | Strava | 1.8M | 78.7% | 1 | | Feb 2026 | MyFitnessPal | 450K | 19.4% | 2 | | Feb 2026 | FitOn | 27.1K | 1.2% | 3 | | Feb 2026 | Peloton | 18.1K | 0.78% | 4 | | Mar 2026 | Strava | 2.2M | 79.2% | 1 | | Mar 2026 | MyFitnessPal | 550K | 19.4% | 2 | | Mar 2026 | FitOn | 27.1K | 0.96% | 3 | | Mar 2026 | Peloton | 12.1K | 0.43% | 4 | | Apr 2026 | Strava | 2.2M | 79.2% | 1 | | Apr 2026 | MyFitnessPal | 550K | 19.4% | 2 | | Apr 2026 | FitOn | 27.1K | 0.96% | 3 | | Apr 2026 | Peloton | 12.1K | 0.43% | 4 | | May 2026 | Strava | 2.2M | 82.1% | 1 | | May 2026 | MyFitnessPal | 450K | 16.5% | 2 | | May 2026 | FitOn | 27.1K | 0.99% | 3 | | May 2026 | Peloton | 12.1K | 0.44% | 4 | | Jun 2026 | Strava | 2.2M | 84.8% | 1 | | Jun 2026 | MyFitnessPal | 368K | 13.9% | 2 | | Jun 2026 | FitOn | 22.2K | 0.84% | 3 | | Jun 2026 | Peloton | 12.1K | 0.46% | 4 | | Jul 2026 | Strava | 1.8M | 82% | 1 | | Jul 2026 | MyFitnessPal | 368K | 16.5% | 2 | | Jul 2026 | FitOn | 22.2K | 0.99% | 3 | | Jul 2026 | Peloton | 12.1K | 0.54% | 4 | | Aug 2026 | Strava | 2.2M | 84.8% | 1 | | Aug 2026 | MyFitnessPal | 368K | 13.9% | 2 | | Aug 2026 | FitOn | 22.2K | 0.84% | 3 | | Aug 2026 | Peloton | 12.1K | 0.46% | 4 | | Sep 2026 | FitOn | — | — | — | | Sep 2026 | MyFitnessPal | — | — | — | | Sep 2026 | Peloton | — | — | — | | Sep 2026 | Strava | — | — | — | ## What is being compared - **FitOn**: Measured on the search term “fiton”. - **MyFitnessPal**: Measured on the search term “myfitnesspal”. - **Peloton**: Measured on the search term “peloton app”. - **Strava**: Measured on the search term “strava”. - [FitOn](/demand/global-en/brands/fiton) - [MyFitnessPal](/demand/global-en/brands/myfitnesspal) - [Peloton](/demand/global-en/brands/peloton) - [Strava](/demand/global-en/brands/strava) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fitness apps worldwide? In August 2026, Strava was the most searched among fitness apps worldwide, with an estimated 2.2M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fitness apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fitness-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fitness-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.