---
title: "Fishing wader brands: Which are most popular?"
description: "Compare the chest and hip waders anglers wear to fish rivers and surf. Share of Search among Simms, Frogg Toggs, Orvis, Redington and Caddis, the fishing wader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fishing-wader-brands"
publisher: "Brandwave"
---

# Fishing wader brands: Which are most popular?

Compare the chest and hip waders anglers wear to fish rivers and surf. Share of Search among Simms, Frogg Toggs, Orvis, Redington and Caddis, the fishing wader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fishing wader brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Simms, 81.1%

## Which brand is most popular in search among fishing wader brands worldwide?

- In October 2026, Simms was the most searched among fishing wader brands worldwide, with an estimated 88.8K branded searches, 81.1% of all searches for the five tracked by the Brandwave Brand Demand Index.
- Frogg Toggs is in 2nd place, 70 percentage points behind at 11.1%.
- Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide increased from 78.4% to 81.1%.
- Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide decreased from 12.6% to 11.1%.
- Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide decreased from 5.6% to 4.9%.
- Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide decreased from 2.5% to 1.7%.
- Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide peaked at 88% in June 2026 and was lowest at 78.4% in November 2025.
- Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide peaked at 12.6% in November 2025 and was lowest at 5.2% in June 2026.
- Across the 12 months ending October 2026, Orvis’ share of searches among fishing wader brands worldwide peaked at 5.6% in November 2025 and was lowest at 3.3% in January 2026.
- Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide peaked at 2.8% in March 2026 and was lowest at 1.6% in August 2026.
- Across the 12 months ending October 2026, Caddis held steady: its share of searches among fishing wader brands worldwide moved less than 0.5 percentage points.

## Top fishing wader brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Simms appeared every time. Simms was recommended most often, coming first in two out of three answers that gave a list. Orvis was second, and Frogg Toggs was third. Redington, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Simms | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Orvis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Frogg Toggs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Redington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Caddis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fishing wader brands

- Asked ChatGPT "What are the best fishing waders?": 1. Orvis, 2. Frogg Toggs, 3. Simms
- Asked ChatGPT "Which waders last longest for fly fishing?": 1. Simms, 2. Orvis
- Asked ChatGPT "What breathable waders are worth buying?": 1. Simms, 2. Orvis, 3. Frogg Toggs
- Searched Google, AI Overview "waders": 1. Simms
- Searched Google, AI Overview "best waders": 1. Simms, 2. Orvis

Not named in any answer: Redington and Caddis.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Simms vs Frogg Toggs: compare search popularity](/demand/global-en/compare/frogg-toggs-vs-simms): 81.1% against 11.1% Share of Search.
- [Simms vs Orvis: compare search popularity](/demand/global-en/compare/orvis-vs-simms): 81.1% against 4.9% Share of Search.
- [Frogg Toggs vs Orvis: compare search popularity](/demand/global-en/compare/frogg-toggs-vs-orvis): 11.1% against 4.9% Share of Search.

## How did search popularity change for fishing wader brands worldwide in October 2026?

- In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.
- In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%.
- In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.
- Estimated monthly branded searches for Caddis worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026.
- Estimated monthly branded searches for Redington worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026.

## Which fishing wader brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Simms | 81.1% | 88.8K | 0.0% | Simms |
| 2 | Frogg Toggs | 11.1% | 12.1K | +49.4% | Frogg Toggs |
| 3 | Orvis | 4.9% | 5.4K | +22.7% | Orvis |
| 4 | Redington | 1.7% | 1.9K | 0.0% | Far Bank Enterprises |
| 5 | Caddis | 1.2% | 1.3K | +47.7% | Caddis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Simms | 92.1K | 78.4% | 1 |
| Nov 2025 | Frogg Toggs | 14.8K | 12.6% | 2 |
| Nov 2025 | Orvis | 6.6K | 5.6% | 3 |
| Nov 2025 | Redington | 2.9K | 2.5% | 4 |
| Nov 2025 | Caddis | 1K | 0.85% | 5 |
| Dec 2025 | Simms | 96.2K | 80.4% | 1 |
| Dec 2025 | Frogg Toggs | 14.8K | 12.4% | 2 |
| Dec 2025 | Orvis | 5.4K | 4.5% | 3 |
| Dec 2025 | Redington | 2.4K | 2% | 4 |
| Dec 2025 | Caddis | 880 | 0.74% | 5 |
| Jan 2026 | Simms | 92.1K | 85% | 1 |
| Jan 2026 | Frogg Toggs | 9.9K | 9.1% | 2 |
| Jan 2026 | Orvis | 3.6K | 3.3% | 3 |
| Jan 2026 | Redington | 1.9K | 1.8% | 4 |
| Jan 2026 | Caddis | 880 | 0.81% | 5 |
| Feb 2026 | Simms | 75.3K | 85.5% | 1 |
| Feb 2026 | Frogg Toggs | 6.6K | 7.5% | 2 |
| Feb 2026 | Orvis | 3.6K | 4.1% | 3 |
| Feb 2026 | Redington | 1.9K | 2.2% | 4 |
| Feb 2026 | Caddis | 720 | 0.82% | 5 |
| Mar 2026 | Simms | 88.8K | 84.9% | 1 |
| Mar 2026 | Frogg Toggs | 6.6K | 6.3% | 2 |
| Mar 2026 | Orvis | 5.4K | 5.2% | 3 |
| Mar 2026 | Redington | 2.9K | 2.8% | 4 |
| Mar 2026 | Caddis | 880 | 0.84% | 5 |
| Apr 2026 | Simms | 88.8K | 83.6% | 1 |
| Apr 2026 | Frogg Toggs | 8.1K | 7.6% | 2 |
| Apr 2026 | Orvis | 5.4K | 5.1% | 3 |
| Apr 2026 | Redington | 2.9K | 2.7% | 4 |
| Apr 2026 | Caddis | 1K | 0.94% | 5 |
| May 2026 | Simms | 88.8K | 85.3% | 1 |
| May 2026 | Frogg Toggs | 6.6K | 6.3% | 2 |
| May 2026 | Orvis | 5.4K | 5.2% | 3 |
| May 2026 | Redington | 2.4K | 2.3% | 4 |
| May 2026 | Caddis | 880 | 0.85% | 5 |
| Jun 2026 | Simms | 92.1K | 88% | 1 |
| Jun 2026 | Frogg Toggs | 5.4K | 5.2% | 2 |
| Jun 2026 | Orvis | 4.4K | 4.2% | 3 |
| Jun 2026 | Redington | 1.9K | 1.8% | 4 |
| Jun 2026 | Caddis | 880 | 0.84% | 5 |
| Jul 2026 | Simms | 78.6K | 87% | 1 |
| Jul 2026 | Frogg Toggs | 5.4K | 6% | 2 |
| Jul 2026 | Orvis | 3.6K | 4% | 3 |
| Jul 2026 | Redington | 1.9K | 2.1% | 4 |
| Jul 2026 | Caddis | 880 | 0.97% | 5 |
| Aug 2026 | Simms | 88.8K | 87.6% | 1 |
| Aug 2026 | Frogg Toggs | 6.6K | 6.5% | 2 |
| Aug 2026 | Orvis | 3.6K | 3.6% | 3 |
| Aug 2026 | Redington | 1.6K | 1.6% | 4 |
| Aug 2026 | Caddis | 720 | 0.71% | 5 |
| Sep 2026 | Simms | 88.8K | 85.3% | 1 |
| Sep 2026 | Frogg Toggs | 8.1K | 7.8% | 2 |
| Sep 2026 | Orvis | 4.4K | 4.2% | 3 |
| Sep 2026 | Redington | 1.9K | 1.8% | 4 |
| Sep 2026 | Caddis | 880 | 0.85% | 5 |
| Oct 2026 | Simms | 88.8K | 81.1% | 1 |
| Oct 2026 | Frogg Toggs | 12.1K | 11.1% | 2 |
| Oct 2026 | Orvis | 5.4K | 4.9% | 3 |
| Oct 2026 | Redington | 1.9K | 1.7% | 4 |
| Oct 2026 | Caddis | 1.3K | 1.2% | 5 |

## How are branded searches counted for fishing wader brands?

- **Caddis**: Measured on the search term “caddis waders”.
- **Frogg Toggs**: Measured on the search term “frogg toggs waders”.
- **Orvis**: Measured on the search term “orvis waders”.
- **Redington**: Measured on the search term “redington waders”.
- **Simms**: Measured on the search terms “simms” and “simms waders”, summed into one figure.

- [Caddis](/demand/global-en/brands/caddis)
- [Frogg Toggs](/demand/global-en/brands/frogg-toggs)
- [Orvis](/demand/global-en/brands/orvis)
- [Redington](/demand/global-en/brands/redington)
- [Simms](/demand/global-en/brands/simms)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fishing wader brands worldwide?

In October 2026, Simms was the most searched among fishing wader brands worldwide, with an estimated 88.8K branded searches, 81.1% of all searches for the five tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fishing wader brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/fishing-wader-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fishing-wader-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.