---
title: "Fishing tackle brands: Which are searched most?"
description: "Compare the fishing tackle brands people buy. Share of Search among Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala, Berkley and PENN, the fishing tackle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fishing-tackle-brands"
publisher: "Brandwave"
---

# Fishing tackle brands: Which are searched most?

Compare the fishing tackle brands people buy. Share of Search among Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala, Berkley and PENN, the fishing tackle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fishing tackle brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Black Magic, 42%

## Which brand is most popular in search among fishing tackle brands worldwide?

- In September 2026, Black Magic was the most searched among fishing tackle brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set.
- Daiwa is in 2nd place, 23.2 percentage points behind at 18.8% Share of Search.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide decreased from 47.2% to 42%.
- Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among fishing tackle brands worldwide increased from 17.3% to 18.8%.
- Across the 12 months ending September 2026, Abu Garcia’s estimated Share of Search among fishing tackle brands worldwide increased from 9.5% to 10.3%.
- Across the 12 months ending September 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands worldwide increased from 9.2% to 10%.
- Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide increased from 7.8% to 8.4%.
- Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide increased from 7.8% to 8.4%.
- Across the 12 months ending September 2026, Berkley’s estimated Share of Search among fishing tackle brands worldwide increased from 0.85% to 1.4%.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide peaked at 48.1% in November 2025 and was lowest at 37.8% in May 2026.
- Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among fishing tackle brands worldwide peaked at 20.7% in May 2026 and was lowest at 16.6% in April 2026.
- Across the 12 months ending September 2026, Abu Garcia’s estimated Share of Search among fishing tackle brands worldwide peaked at 14% in June 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands worldwide peaked at 11.2% in August 2026 and was lowest at 9.2% in October 2025.
- Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide peaked at 9% in February 2026 and was lowest at 7.4% in April 2026.
- Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide peaked at 10% in August 2026 and was lowest at 7.2% in January 2026.
- Across the 12 months ending September 2026, Berkley’s estimated Share of Search among fishing tackle brands worldwide peaked at 2.3% in June 2026 and was lowest at 0.85% in October 2025.
- Across the 12 months ending September 2026, PENN held steady: its estimated Share of Search among fishing tackle brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Black Magic vs Daiwa: compare search popularity](/demand/global-en/compare/black-magic-vs-daiwa): 42% against 18.8% Share of Search.
- [Black Magic vs Abu Garcia: compare search popularity](/demand/global-en/compare/abu-garcia-vs-black-magic): 42% against 10.3% Share of Search.
- [Black Magic vs Shimano Fishing: compare search popularity](/demand/global-en/compare/black-magic-vs-shimano-fishing): 42% against 10% Share of Search.
- [Black Magic vs Okuma: compare search popularity](/demand/global-en/compare/black-magic-vs-okuma): 42% against 8.4% Share of Search.
- [Daiwa vs Abu Garcia: compare search popularity](/demand/global-en/compare/abu-garcia-vs-daiwa): 18.8% against 10.3% Share of Search.
- [Daiwa vs Shimano Fishing: compare search popularity](/demand/global-en/compare/daiwa-vs-shimano-fishing): 18.8% against 10% Share of Search.
- [Daiwa vs Okuma: compare search popularity](/demand/global-en/compare/daiwa-vs-okuma): 18.8% against 8.4% Share of Search.
- [Abu Garcia vs Shimano Fishing: compare search popularity](/demand/global-en/compare/abu-garcia-vs-shimano-fishing): 10.3% against 10% Share of Search.
- [Abu Garcia vs Okuma: compare search popularity](/demand/global-en/compare/abu-garcia-vs-okuma): 10.3% against 8.4% Share of Search.
- [Shimano Fishing vs Okuma: compare search popularity](/demand/global-en/compare/okuma-vs-shimano-fishing): 10% against 8.4% Share of Search.

## How did search popularity change for fishing tackle brands worldwide in September 2026?

- In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.
- In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18.2% to 18.8%.
- In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.
- In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.2% to 10%.
- Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.4% in September 2026.
- In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.
- Estimated monthly branded searches for Berkley worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
- Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black Magic | 42% | 301K | 0.0% | Black Magic |
| 2 | Daiwa | 18.8% | 135K | 0.0% | Daiwa |
| 3 | Abu Garcia | 10.3% | 74K | 0.0% | Abu Garcia |
| 4 | Shimano Fishing | 10% | 71.7K | -13.3% | Shimano Fishing |
| 5 | Okuma | 8.4% | 60.5K | 0.0% | Okuma |
| 6 | Rapala | 8.4% | 60.5K | -18.2% | Rapala |
| 7 | Berkley | 1.4% | 9.9K | 0.0% | Berkley |
| 8 | PENN | 0.5% | 3.6K | -18.2% | PENN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black Magic | 368K | 47.2% | 1 |
| Oct 2025 | Daiwa | 135K | 17.3% | 2 |
| Oct 2025 | Abu Garcia | 74K | 9.5% | 3 |
| Oct 2025 | Shimano Fishing | 71.7K | 9.2% | 4 |
| Oct 2025 | Okuma | 60.5K | 7.8% | 5 |
| Oct 2025 | Rapala | 60.5K | 7.8% | 6 |
| Oct 2025 | Berkley | 6.6K | 0.85% | 7 |
| Oct 2025 | PENN | 2.9K | 0.37% | 8 |
| Nov 2025 | Black Magic | 368K | 48.1% | 1 |
| Nov 2025 | Daiwa | 135K | 17.6% | 2 |
| Nov 2025 | Shimano Fishing | 71.7K | 9.4% | 3 |
| Nov 2025 | Abu Garcia | 60.5K | 7.9% | 4 |
| Nov 2025 | Okuma | 60.5K | 7.9% | 5 |
| Nov 2025 | Rapala | 60.5K | 7.9% | 6 |
| Nov 2025 | Berkley | 6.6K | 0.86% | 7 |
| Nov 2025 | PENN | 2.9K | 0.38% | 8 |
| Dec 2025 | Black Magic | 301K | 42.5% | 1 |
| Dec 2025 | Daiwa | 135K | 19.1% | 2 |
| Dec 2025 | Abu Garcia | 74K | 10.5% | 3 |
| Dec 2025 | Shimano Fishing | 67.6K | 9.6% | 4 |
| Dec 2025 | Okuma | 60.5K | 8.5% | 5 |
| Dec 2025 | Rapala | 60.5K | 8.5% | 6 |
| Dec 2025 | Berkley | 6.6K | 0.93% | 7 |
| Dec 2025 | PENN | 2.9K | 0.41% | 8 |
| Jan 2026 | Black Magic | 301K | 43.8% | 1 |
| Jan 2026 | Daiwa | 135K | 19.6% | 2 |
| Jan 2026 | Shimano Fishing | 71.7K | 10.4% | 3 |
| Jan 2026 | Abu Garcia | 60.5K | 8.8% | 4 |
| Jan 2026 | Okuma | 60.5K | 8.8% | 5 |
| Jan 2026 | Rapala | 49.5K | 7.2% | 6 |
| Jan 2026 | Berkley | 6.6K | 0.96% | 7 |
| Jan 2026 | PENN | 2.9K | 0.42% | 8 |
| Feb 2026 | Black Magic | 301K | 44.8% | 1 |
| Feb 2026 | Daiwa | 135K | 20.1% | 2 |
| Feb 2026 | Shimano Fishing | 67.6K | 10.1% | 3 |
| Feb 2026 | Okuma | 60.5K | 9% | 4 |
| Feb 2026 | Abu Garcia | 49.5K | 7.4% | 5 |
| Feb 2026 | Rapala | 49.5K | 7.4% | 6 |
| Feb 2026 | Berkley | 6.6K | 0.98% | 7 |
| Feb 2026 | PENN | 2.4K | 0.36% | 8 |
| Mar 2026 | Black Magic | 301K | 41.7% | 1 |
| Mar 2026 | Daiwa | 135K | 18.7% | 2 |
| Mar 2026 | Abu Garcia | 74K | 10.3% | 3 |
| Mar 2026 | Shimano Fishing | 71.7K | 9.9% | 4 |
| Mar 2026 | Okuma | 60.5K | 8.4% | 5 |
| Mar 2026 | Rapala | 60.5K | 8.4% | 6 |
| Mar 2026 | Berkley | 14.8K | 2.1% | 7 |
| Mar 2026 | PENN | 3.6K | 0.5% | 8 |
| Apr 2026 | Black Magic | 368K | 45.3% | 1 |
| Apr 2026 | Daiwa | 135K | 16.6% | 2 |
| Apr 2026 | Abu Garcia | 90.5K | 11.1% | 3 |
| Apr 2026 | Shimano Fishing | 82.7K | 10.2% | 4 |
| Apr 2026 | Okuma | 60.5K | 7.4% | 5 |
| Apr 2026 | Rapala | 60.5K | 7.4% | 6 |
| Apr 2026 | Berkley | 12.1K | 1.5% | 7 |
| Apr 2026 | PENN | 3.6K | 0.44% | 8 |
| May 2026 | Black Magic | 301K | 37.8% | 1 |
| May 2026 | Daiwa | 165K | 20.7% | 2 |
| May 2026 | Abu Garcia | 90.5K | 11.4% | 3 |
| May 2026 | Shimano Fishing | 82.7K | 10.4% | 4 |
| May 2026 | Rapala | 74K | 9.3% | 5 |
| May 2026 | Okuma | 60.5K | 7.6% | 6 |
| May 2026 | Berkley | 18.1K | 2.3% | 7 |
| May 2026 | PENN | 4.4K | 0.55% | 8 |
| Jun 2026 | Black Magic | 301K | 38.3% | 1 |
| Jun 2026 | Daiwa | 135K | 17.2% | 2 |
| Jun 2026 | Abu Garcia | 110K | 14% | 3 |
| Jun 2026 | Shimano Fishing | 82.7K | 10.5% | 4 |
| Jun 2026 | Rapala | 74K | 9.4% | 5 |
| Jun 2026 | Okuma | 60.5K | 7.7% | 6 |
| Jun 2026 | Berkley | 18.1K | 2.3% | 7 |
| Jun 2026 | PENN | 4.4K | 0.56% | 8 |
| Jul 2026 | Black Magic | 301K | 39.6% | 1 |
| Jul 2026 | Daiwa | 135K | 17.8% | 2 |
| Jul 2026 | Abu Garcia | 90.5K | 11.9% | 3 |
| Jul 2026 | Shimano Fishing | 82.7K | 10.9% | 4 |
| Jul 2026 | Rapala | 74K | 9.7% | 5 |
| Jul 2026 | Okuma | 60.5K | 8% | 6 |
| Jul 2026 | Berkley | 12.1K | 1.6% | 7 |
| Jul 2026 | PENN | 4.4K | 0.58% | 8 |
| Aug 2026 | Black Magic | 301K | 40.6% | 1 |
| Aug 2026 | Daiwa | 135K | 18.2% | 2 |
| Aug 2026 | Shimano Fishing | 82.7K | 11.2% | 3 |
| Aug 2026 | Abu Garcia | 74K | 10% | 4 |
| Aug 2026 | Rapala | 74K | 10% | 5 |
| Aug 2026 | Okuma | 60.5K | 8.2% | 6 |
| Aug 2026 | Berkley | 9.9K | 1.3% | 7 |
| Aug 2026 | PENN | 4.4K | 0.59% | 8 |
| Sep 2026 | Black Magic | 301K | 42% | 1 |
| Sep 2026 | Daiwa | 135K | 18.8% | 2 |
| Sep 2026 | Abu Garcia | 74K | 10.3% | 3 |
| Sep 2026 | Shimano Fishing | 71.7K | 10% | 4 |
| Sep 2026 | Okuma | 60.5K | 8.4% | 5 |
| Sep 2026 | Rapala | 60.5K | 8.4% | 6 |
| Sep 2026 | Berkley | 9.9K | 1.4% | 7 |
| Sep 2026 | PENN | 3.6K | 0.5% | 8 |

## What is being compared

- **Abu Garcia**: Measured on the search term “abugarcia”.
- **Berkley**: Measured on the search term “berkley fishing”.
- **Black Magic**: Measured on the search term “black magic”.
- **Daiwa**: Measured on the search term “daiwa”.
- **Okuma**: Measured on the search term “okuma”.
- **PENN**: Measured on the search term “penn rod”.
- **Rapala**: Measured on the search term “rapala”.
- **Shimano Fishing**: Measured on the search terms “shimano fishing”, “shimano reel” and “shimanofishing”, summed into one figure.

- [Abu Garcia](/demand/global-en/brands/abu-garcia)
- [Berkley](/demand/global-en/brands/berkley-fishing)
- [Black Magic](/demand/global-en/brands/black-magic)
- [Daiwa](/demand/global-en/brands/daiwa)
- [Okuma](/demand/global-en/brands/okuma)
- [PENN](/demand/global-en/brands/penn)
- [Rapala](/demand/global-en/brands/rapala)
- [Shimano Fishing](/demand/global-en/brands/shimano-fishing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fishing tackle brands worldwide?

In September 2026, Black Magic was the most searched among fishing tackle brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fishing tackle brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fishing-tackle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fishing-tackle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.