--- title: "Fishing rod brands: Which brands are most popular in search?" description: "Compare the fishing tackle brands people buy. Share of Search among Daiwa, Abu Garcia, Okuma, Shimano Fishing and PENN, the fishing rod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fishing-rod-brands" publisher: "Brandwave" --- # Fishing rod brands: Which brands are most popular in search? Compare the fishing tackle brands people buy. Share of Search among Daiwa, Abu Garcia, Okuma, Shimano Fishing and PENN, the fishing rod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fishing rod brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Daiwa, 40.4% ## Which brand is most popular in search among fishing rod brands worldwide? - In August 2026, Daiwa was the most searched among fishing rod brands worldwide, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set. - Abu Garcia is in 2nd place, 18.2 percentage points behind at 22.1% Share of Search. - Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing rod brands worldwide decreased from 41.9% to 40.4%. - Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide decreased from 23% to 22.1%. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide decreased from 18.8% to 18.1%. - Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing rod brands worldwide increased from 15.4% to 18.1%. - Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing rod brands worldwide peaked at 45.5% in February 2026 and was lowest at 36.4% in June 2026. - Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide peaked at 29.7% in June 2026 and was lowest at 16.7% in February 2026. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide peaked at 20.4% in February 2026 and was lowest at 15.9% in May 2026. - Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing rod brands worldwide peaked at 18.1% in August 2026 and was lowest at 15.3% in March 2026. - Across the 11 months ending August 2026, PENN held steady: its estimated Share of Search among fishing rod brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Daiwa vs Abu Garcia: compare search popularity](/demand/global-en/compare/abu-garcia-vs-daiwa): 40.4% against 22.1% Share of Search. - [Daiwa vs Okuma: compare search popularity](/demand/global-en/compare/daiwa-vs-okuma): 40.4% against 18.1% Share of Search. - [Daiwa vs Shimano Fishing: compare search popularity](/demand/global-en/compare/daiwa-vs-shimano-fishing): 40.4% against 18.1% Share of Search. - [Abu Garcia vs Okuma: compare search popularity](/demand/global-en/compare/abu-garcia-vs-okuma): 22.1% against 18.1% Share of Search. - [Abu Garcia vs Shimano Fishing: compare search popularity](/demand/global-en/compare/abu-garcia-vs-shimano-fishing): 22.1% against 18.1% Share of Search. - [Okuma vs Shimano Fishing: compare search popularity](/demand/global-en/compare/okuma-vs-shimano-fishing): 18.1% Share of Search each. ## How did search popularity change for fishing rod brands worldwide in August 2026? - In August 2026, Daiwa gained estimated Share of Search among fishing rod brands worldwide, from 38.5% to 40.4%. - In August 2026, Okuma gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%. - In August 2026, Shimano Fishing gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%. - In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%. - Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Daiwa | 40.4% | 135K | 0.0% | Daiwa | | 2 | Abu Garcia | 22.1% | 74K | -18.2% | Abu Garcia | | 3 | Okuma | 18.1% | 60.5K | 0.0% | Okuma | | 4 | Shimano Fishing | 18.1% | 60.5K | 0.0% | Shimano Fishing | | 5 | PENN | 1.3% | 4.4K | 0.0% | PENN | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Daiwa | 135K | 41.9% | 1 | | Oct 2025 | Abu Garcia | 74K | 23% | 2 | | Oct 2025 | Okuma | 60.5K | 18.8% | 3 | | Oct 2025 | Shimano Fishing | 49.5K | 15.4% | 4 | | Oct 2025 | PENN | 2.9K | 0.9% | 5 | | Nov 2025 | Daiwa | 135K | 43.8% | 1 | | Nov 2025 | Abu Garcia | 60.5K | 19.6% | 2 | | Nov 2025 | Okuma | 60.5K | 19.6% | 3 | | Nov 2025 | Shimano Fishing | 49.5K | 16.1% | 4 | | Nov 2025 | PENN | 2.9K | 0.94% | 5 | | Dec 2025 | Daiwa | 135K | 41.9% | 1 | | Dec 2025 | Abu Garcia | 74K | 23% | 2 | | Dec 2025 | Okuma | 60.5K | 18.8% | 3 | | Dec 2025 | Shimano Fishing | 49.5K | 15.4% | 4 | | Dec 2025 | PENN | 2.9K | 0.9% | 5 | | Jan 2026 | Daiwa | 135K | 43.8% | 1 | | Jan 2026 | Abu Garcia | 60.5K | 19.6% | 2 | | Jan 2026 | Okuma | 60.5K | 19.6% | 3 | | Jan 2026 | Shimano Fishing | 49.5K | 16.1% | 4 | | Jan 2026 | PENN | 2.9K | 0.94% | 5 | | Feb 2026 | Daiwa | 135K | 45.5% | 1 | | Feb 2026 | Okuma | 60.5K | 20.4% | 2 | | Feb 2026 | Abu Garcia | 49.5K | 16.7% | 3 | | Feb 2026 | Shimano Fishing | 49.5K | 16.7% | 4 | | Feb 2026 | PENN | 2.4K | 0.81% | 5 | | Mar 2026 | Daiwa | 135K | 41.8% | 1 | | Mar 2026 | Abu Garcia | 74K | 22.9% | 2 | | Mar 2026 | Okuma | 60.5K | 18.8% | 3 | | Mar 2026 | Shimano Fishing | 49.5K | 15.3% | 4 | | Mar 2026 | PENN | 3.6K | 1.1% | 5 | | Apr 2026 | Daiwa | 135K | 38.6% | 1 | | Apr 2026 | Abu Garcia | 90.5K | 25.8% | 2 | | Apr 2026 | Okuma | 60.5K | 17.3% | 3 | | Apr 2026 | Shimano Fishing | 60.5K | 17.3% | 4 | | Apr 2026 | PENN | 3.6K | 1% | 5 | | May 2026 | Daiwa | 165K | 43.3% | 1 | | May 2026 | Abu Garcia | 90.5K | 23.8% | 2 | | May 2026 | Okuma | 60.5K | 15.9% | 3 | | May 2026 | Shimano Fishing | 60.5K | 15.9% | 4 | | May 2026 | PENN | 4.4K | 1.2% | 5 | | Jun 2026 | Daiwa | 135K | 36.4% | 1 | | Jun 2026 | Abu Garcia | 110K | 29.7% | 2 | | Jun 2026 | Okuma | 60.5K | 16.3% | 3 | | Jun 2026 | Shimano Fishing | 60.5K | 16.3% | 4 | | Jun 2026 | PENN | 4.4K | 1.2% | 5 | | Jul 2026 | Daiwa | 135K | 38.5% | 1 | | Jul 2026 | Abu Garcia | 90.5K | 25.8% | 2 | | Jul 2026 | Okuma | 60.5K | 17.2% | 3 | | Jul 2026 | Shimano Fishing | 60.5K | 17.2% | 4 | | Jul 2026 | PENN | 4.4K | 1.3% | 5 | | Aug 2026 | Daiwa | 135K | 40.4% | 1 | | Aug 2026 | Abu Garcia | 74K | 22.1% | 2 | | Aug 2026 | Okuma | 60.5K | 18.1% | 3 | | Aug 2026 | Shimano Fishing | 60.5K | 18.1% | 4 | | Aug 2026 | PENN | 4.4K | 1.3% | 5 | | Sep 2026 | Abu Garcia | — | — | — | | Sep 2026 | Daiwa | — | — | — | | Sep 2026 | Okuma | — | — | — | | Sep 2026 | PENN | — | — | — | | Sep 2026 | Shimano Fishing | — | — | — | ## What is being compared - **Abu Garcia**: Measured on the search term “abu garcia”. - **Daiwa**: Measured on the search term “daiwa”. - **Okuma**: Measured on the search term “okuma”. - **PENN**: Measured on the search term “penn rod”. - **Shimano Fishing**: Measured on the search term “shimano reel”. - [Abu Garcia](/demand/global-en/brands/abu-garcia) - [Daiwa](/demand/global-en/brands/daiwa) - [Okuma](/demand/global-en/brands/okuma) - [PENN](/demand/global-en/brands/penn) - [Shimano Fishing](/demand/global-en/brands/shimano-fishing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fishing rod brands worldwide? In August 2026, Daiwa was the most searched among fishing rod brands worldwide, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fishing rod brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fishing-rod-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fishing-rod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.