---
title: "Fishing reel brands: Which are searched most?"
description: "Compare the fishing reel brands people search for. Share of Search among Shimano, Abu Garcia, Daiwa, Okuma, Pflueger and PENN, the fishing reel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fishing-reel-brands"
publisher: "Brandwave"
---

# Fishing reel brands: Which are searched most?

Compare the fishing reel brands people search for. Share of Search among Shimano, Abu Garcia, Daiwa, Okuma, Pflueger and PENN, the fishing reel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fishing reel brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shimano, 50.9%

## Which brand is most popular in search among fishing reel brands worldwide?

- In August 2026, Shimano was the most searched among fishing reel brands worldwide, with an estimated 368K branded searches and 50.9% estimated Share of Search within this set.
- Abu Garcia is in 2nd place, 30.4 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among fishing reel brands worldwide peaked at 53.7% in April 2026 and was lowest at 46.1% in December 2025.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing reel brands worldwide peaked at 27.6% in June 2026 and was lowest at 16.4% in February 2026.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing reel brands worldwide peaked at 22.4% in February 2026 and was lowest at 16.1% in April 2026.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing reel brands worldwide peaked at 10% in February 2026 and was lowest at 6.9% in May 2026.
- Across the 11 months ending August 2026, Shimano, Abu Garcia, Daiwa, Okuma, Pflueger and PENN held steady: their estimated Share of Search among fishing reel brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shimano vs Abu Garcia: compare search popularity](/demand/global-en/compare/abu-garcia-vs-shimano): 50.9% against 20.5% Share of Search.
- [Shimano vs Daiwa: compare search popularity](/demand/global-en/compare/daiwa-vs-shimano): 50.9% against 18.7% Share of Search.
- [Shimano vs Okuma: compare search popularity](/demand/global-en/compare/okuma-vs-shimano): 50.9% against 8.4% Share of Search.
- [Abu Garcia vs Daiwa: compare search popularity](/demand/global-en/compare/abu-garcia-vs-daiwa): 20.5% against 18.7% Share of Search.
- [Abu Garcia vs Okuma: compare search popularity](/demand/global-en/compare/abu-garcia-vs-okuma): 20.5% against 8.4% Share of Search.
- [Daiwa vs Okuma: compare search popularity](/demand/global-en/compare/daiwa-vs-okuma): 18.7% against 8.4% Share of Search.

## How did search popularity change for fishing reel brands worldwide in August 2026?

- In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 48.6% to 50.9%.
- In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 17.8% to 18.7%.
- In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 23.9% to 20.5%.
- Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
- Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
- Estimated monthly branded searches for Pflueger worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shimano | 50.9% | 368K | 0.0% | Shimano |
| 2 | Abu Garcia | 20.5% | 148K | -18.2% | Abu Garcia |
| 3 | Daiwa | 18.7% | 135K | 0.0% | Daiwa |
| 4 | Okuma | 8.4% | 60.5K | 0.0% | Okuma |
| 5 | Pflueger | 0.91% | 6.6K | -18.5% | Pflueger |
| 6 | PENN | 0.61% | 4.4K | 0.0% | PENN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shimano | 368K | 51.2% | 1 |
| Oct 2025 | Abu Garcia | 148K | 20.6% | 2 |
| Oct 2025 | Daiwa | 135K | 18.8% | 3 |
| Oct 2025 | Okuma | 60.5K | 8.4% | 4 |
| Oct 2025 | Pflueger | 4.4K | 0.61% | 5 |
| Oct 2025 | PENN | 2.9K | 0.4% | 6 |
| Nov 2025 | Shimano | 301K | 48.1% | 1 |
| Nov 2025 | Daiwa | 135K | 21.6% | 2 |
| Nov 2025 | Abu Garcia | 121K | 19.3% | 3 |
| Nov 2025 | Okuma | 60.5K | 9.7% | 4 |
| Nov 2025 | Pflueger | 5.4K | 0.86% | 5 |
| Nov 2025 | PENN | 2.9K | 0.46% | 6 |
| Dec 2025 | Shimano | 301K | 46.1% | 1 |
| Dec 2025 | Abu Garcia | 148K | 22.7% | 2 |
| Dec 2025 | Daiwa | 135K | 20.7% | 3 |
| Dec 2025 | Okuma | 60.5K | 9.3% | 4 |
| Dec 2025 | Pflueger | 5.4K | 0.83% | 5 |
| Dec 2025 | PENN | 2.9K | 0.44% | 6 |
| Jan 2026 | Shimano | 301K | 48.1% | 1 |
| Jan 2026 | Daiwa | 135K | 21.6% | 2 |
| Jan 2026 | Abu Garcia | 121K | 19.3% | 3 |
| Jan 2026 | Okuma | 60.5K | 9.7% | 4 |
| Jan 2026 | Pflueger | 5.4K | 0.86% | 5 |
| Jan 2026 | PENN | 2.9K | 0.46% | 6 |
| Feb 2026 | Shimano | 301K | 49.9% | 1 |
| Feb 2026 | Daiwa | 135K | 22.4% | 2 |
| Feb 2026 | Abu Garcia | 99K | 16.4% | 3 |
| Feb 2026 | Okuma | 60.5K | 10% | 4 |
| Feb 2026 | Pflueger | 5.4K | 0.9% | 5 |
| Feb 2026 | PENN | 2.4K | 0.4% | 6 |
| Mar 2026 | Shimano | 368K | 50.9% | 1 |
| Mar 2026 | Abu Garcia | 148K | 20.5% | 2 |
| Mar 2026 | Daiwa | 135K | 18.7% | 3 |
| Mar 2026 | Okuma | 60.5K | 8.4% | 4 |
| Mar 2026 | Pflueger | 8.1K | 1.1% | 5 |
| Mar 2026 | PENN | 3.6K | 0.5% | 6 |
| Apr 2026 | Shimano | 450K | 53.7% | 1 |
| Apr 2026 | Abu Garcia | 181K | 21.6% | 2 |
| Apr 2026 | Daiwa | 135K | 16.1% | 3 |
| Apr 2026 | Okuma | 60.5K | 7.2% | 4 |
| Apr 2026 | Pflueger | 8.1K | 0.97% | 5 |
| Apr 2026 | PENN | 3.6K | 0.43% | 6 |
| May 2026 | Shimano | 450K | 51.5% | 1 |
| May 2026 | Abu Garcia | 181K | 20.7% | 2 |
| May 2026 | Daiwa | 165K | 18.9% | 3 |
| May 2026 | Okuma | 60.5K | 6.9% | 4 |
| May 2026 | Pflueger | 12.1K | 1.4% | 5 |
| May 2026 | PENN | 4.4K | 0.5% | 6 |
| Jun 2026 | Shimano | 368K | 46.1% | 1 |
| Jun 2026 | Abu Garcia | 220K | 27.6% | 2 |
| Jun 2026 | Daiwa | 135K | 16.9% | 3 |
| Jun 2026 | Okuma | 60.5K | 7.6% | 4 |
| Jun 2026 | Pflueger | 9.9K | 1.2% | 5 |
| Jun 2026 | PENN | 4.4K | 0.55% | 6 |
| Jul 2026 | Shimano | 368K | 48.6% | 1 |
| Jul 2026 | Abu Garcia | 181K | 23.9% | 2 |
| Jul 2026 | Daiwa | 135K | 17.8% | 3 |
| Jul 2026 | Okuma | 60.5K | 8% | 4 |
| Jul 2026 | Pflueger | 8.1K | 1.1% | 5 |
| Jul 2026 | PENN | 4.4K | 0.58% | 6 |
| Aug 2026 | Shimano | 368K | 50.9% | 1 |
| Aug 2026 | Abu Garcia | 148K | 20.5% | 2 |
| Aug 2026 | Daiwa | 135K | 18.7% | 3 |
| Aug 2026 | Okuma | 60.5K | 8.4% | 4 |
| Aug 2026 | Pflueger | 6.6K | 0.91% | 5 |
| Aug 2026 | PENN | 4.4K | 0.61% | 6 |
| Sep 2026 | Abu Garcia | — | — | — |
| Sep 2026 | Daiwa | — | — | — |
| Sep 2026 | Okuma | — | — | — |
| Sep 2026 | PENN | — | — | — |
| Sep 2026 | Pflueger | — | — | — |
| Sep 2026 | Shimano | — | — | — |

## What is being compared

- **Abu Garcia**: Measured on the search terms “abu garcia” and “abugarcia”, summed into one figure.
- **Daiwa**: Measured on the search term “daiwa”.
- **Okuma**: Measured on the search term “okuma”.
- **PENN**: Measured on the search term “penn rod”.
- **Pflueger**: Measured on the search term “pflueger reel”.
- **Shimano**: Measured on the search term “shimano”.

- [Abu Garcia](/demand/global-en/brands/abu-garcia)
- [Daiwa](/demand/global-en/brands/daiwa)
- [Okuma](/demand/global-en/brands/okuma)
- [PENN](/demand/global-en/brands/penn)
- [Pflueger](/demand/global-en/brands/pflueger)
- [Shimano](/demand/global-en/brands/shimano)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fishing reel brands worldwide?

In August 2026, Shimano was the most searched among fishing reel brands worldwide, with an estimated 368K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fishing reel brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fishing-reel-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fishing-reel-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.