---
title: "Fishing lures: Which brands are most popular in search?"
description: "Compare the fishing lures people buy. Share of Search among Rapala, Berkley, Strike King, Mepps, Savage Gear and Yo-Zuri, the fishing lures Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fishing-lures"
publisher: "Brandwave"
---

# Fishing lures: Which brands are most popular in search?

Compare the fishing lures people buy. Share of Search among Rapala, Berkley, Strike King, Mepps, Savage Gear and Yo-Zuri, the fishing lures Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fishing lures
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rapala, 71.2%

## Which brand is most popular in search among fishing lures worldwide?

- In August 2026, Rapala was the most searched among fishing lures worldwide, with an estimated 74K branded searches and 71.2% estimated Share of Search within this set.
- Berkley is in 2nd place, 61.7 percentage points behind at 9.5% Share of Search.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide increased from 70.2% to 71.2%.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide increased from 7.7% to 9.5%.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide decreased from 11.5% to 9.5%.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide increased from 2.2% to 3.5%.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide decreased from 5.1% to 3.5%.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide decreased from 3.4% to 2.8%.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide peaked at 74% in November 2025 and was lowest at 59.3% in March 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide peaked at 15.8% in May 2026 and was lowest at 7.7% in October 2025.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide peaked at 14.5% in March 2026 and was lowest at 8% in December 2025.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide peaked at 4.1% in July 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide peaked at 5.3% in March 2026 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide peaked at 4% in January 2026 and was lowest at 2.7% in July 2026.
- Across the 11 months ending August 2026, Berkley rose from 3rd to 2nd among fishing lures worldwide.
- Across the 11 months ending August 2026, Strike King fell from 2nd to 3rd among fishing lures worldwide.
- Across the 11 months ending August 2026, Mepps rose from 6th to 4th among fishing lures worldwide.
- Across the 11 months ending August 2026, Savage Gear fell from 4th to 5th among fishing lures worldwide.
- Across the 11 months ending August 2026, Yo-Zuri fell from 5th to 6th among fishing lures worldwide.

## Compare search popularity between leading brands

- [Rapala vs Berkley: compare search popularity](/demand/global-en/compare/berkley-fishing-vs-rapala): 71.2% against 9.5% Share of Search.
- [Rapala vs Strike King: compare search popularity](/demand/global-en/compare/rapala-vs-strike-king): 71.2% against 9.5% Share of Search.
- [Rapala vs Mepps: compare search popularity](/demand/global-en/compare/mepps-vs-rapala): 71.2% against 3.5% Share of Search.
- [Rapala vs Savage Gear: compare search popularity](/demand/global-en/compare/rapala-vs-savage-gear): 71.2% against 3.5% Share of Search.
- [Berkley vs Strike King: compare search popularity](/demand/global-en/compare/berkley-fishing-vs-strike-king): 9.5% Share of Search each.
- [Berkley vs Mepps: compare search popularity](/demand/global-en/compare/berkley-fishing-vs-mepps): 9.5% against 3.5% Share of Search.
- [Berkley vs Savage Gear: compare search popularity](/demand/global-en/compare/berkley-fishing-vs-savage-gear): 9.5% against 3.5% Share of Search.
- [Strike King vs Mepps: compare search popularity](/demand/global-en/compare/mepps-vs-strike-king): 9.5% against 3.5% Share of Search.
- [Strike King vs Savage Gear: compare search popularity](/demand/global-en/compare/savage-gear-vs-strike-king): 9.5% against 3.5% Share of Search.
- [Mepps vs Savage Gear: compare search popularity](/demand/global-en/compare/mepps-vs-savage-gear): 3.5% Share of Search each.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
- In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.
- In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
- In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rapala | 71.2% | 74K | 0.0% | Rapala |
| 2 | Berkley | 9.5% | 9.9K | -18.2% | Berkley |
| 3 | Strike King | 9.5% | 9.9K | 0.0% | Strike King |
| 4 | Mepps | 3.5% | 3.6K | -18.2% | Mepps |
| 5 | Savage Gear | 3.5% | 3.6K | +24.1% | Savage Gear |
| 6 | Yo-Zuri | 2.8% | 2.9K | 0.0% | Yo-Zuri |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rapala | 60.5K | 70.2% | 1 |
| Oct 2025 | Strike King | 9.9K | 11.5% | 2 |
| Oct 2025 | Berkley | 6.6K | 7.7% | 3 |
| Oct 2025 | Savage Gear | 4.4K | 5.1% | 4 |
| Oct 2025 | Yo-Zuri | 2.9K | 3.4% | 5 |
| Oct 2025 | Mepps | 1.9K | 2.2% | 6 |
| Nov 2025 | Rapala | 60.5K | 74% | 1 |
| Nov 2025 | Berkley | 6.6K | 8.1% | 2 |
| Nov 2025 | Strike King | 6.6K | 8.1% | 3 |
| Nov 2025 | Savage Gear | 3.6K | 4.4% | 4 |
| Nov 2025 | Yo-Zuri | 2.9K | 3.5% | 5 |
| Nov 2025 | Mepps | 1.6K | 2% | 6 |
| Dec 2025 | Rapala | 60.5K | 73.7% | 1 |
| Dec 2025 | Berkley | 6.6K | 8% | 2 |
| Dec 2025 | Strike King | 6.6K | 8% | 3 |
| Dec 2025 | Savage Gear | 3.6K | 4.4% | 4 |
| Dec 2025 | Yo-Zuri | 2.9K | 3.5% | 5 |
| Dec 2025 | Mepps | 1.9K | 2.3% | 6 |
| Jan 2026 | Rapala | 49.5K | 67.6% | 1 |
| Jan 2026 | Strike King | 9.9K | 13.5% | 2 |
| Jan 2026 | Berkley | 6.6K | 9% | 3 |
| Jan 2026 | Yo-Zuri | 2.9K | 4% | 4 |
| Jan 2026 | Savage Gear | 2.4K | 3.3% | 5 |
| Jan 2026 | Mepps | 1.9K | 2.6% | 6 |
| Feb 2026 | Rapala | 49.5K | 67% | 1 |
| Feb 2026 | Strike King | 9.9K | 13.4% | 2 |
| Feb 2026 | Berkley | 6.6K | 8.9% | 3 |
| Feb 2026 | Savage Gear | 3.6K | 4.9% | 4 |
| Feb 2026 | Yo-Zuri | 2.4K | 3.2% | 5 |
| Feb 2026 | Mepps | 1.9K | 2.6% | 6 |
| Mar 2026 | Rapala | 60.5K | 59.3% | 1 |
| Mar 2026 | Berkley | 14.8K | 14.5% | 2 |
| Mar 2026 | Strike King | 14.8K | 14.5% | 3 |
| Mar 2026 | Savage Gear | 5.4K | 5.3% | 4 |
| Mar 2026 | Yo-Zuri | 3.6K | 3.5% | 5 |
| Mar 2026 | Mepps | 2.9K | 2.8% | 6 |
| Apr 2026 | Rapala | 60.5K | 63.8% | 1 |
| Apr 2026 | Berkley | 12.1K | 12.8% | 2 |
| Apr 2026 | Strike King | 12.1K | 12.8% | 3 |
| Apr 2026 | Mepps | 3.6K | 3.8% | 4 |
| Apr 2026 | Yo-Zuri | 3.6K | 3.8% | 5 |
| Apr 2026 | Savage Gear | 2.9K | 3.1% | 6 |
| May 2026 | Rapala | 74K | 64.7% | 1 |
| May 2026 | Berkley | 18.1K | 15.8% | 2 |
| May 2026 | Strike King | 12.1K | 10.6% | 3 |
| May 2026 | Mepps | 3.6K | 3.1% | 4 |
| May 2026 | Yo-Zuri | 3.6K | 3.1% | 5 |
| May 2026 | Savage Gear | 2.9K | 2.5% | 6 |
| Jun 2026 | Rapala | 74K | 64.3% | 1 |
| Jun 2026 | Berkley | 18.1K | 15.7% | 2 |
| Jun 2026 | Strike King | 12.1K | 10.5% | 3 |
| Jun 2026 | Mepps | 4.4K | 3.8% | 4 |
| Jun 2026 | Yo-Zuri | 3.6K | 3.1% | 5 |
| Jun 2026 | Savage Gear | 2.9K | 2.5% | 6 |
| Jul 2026 | Rapala | 74K | 69.7% | 1 |
| Jul 2026 | Berkley | 12.1K | 11.4% | 2 |
| Jul 2026 | Strike King | 9.9K | 9.3% | 3 |
| Jul 2026 | Mepps | 4.4K | 4.1% | 4 |
| Jul 2026 | Savage Gear | 2.9K | 2.7% | 5 |
| Jul 2026 | Yo-Zuri | 2.9K | 2.7% | 6 |
| Aug 2026 | Rapala | 74K | 71.2% | 1 |
| Aug 2026 | Berkley | 9.9K | 9.5% | 2 |
| Aug 2026 | Strike King | 9.9K | 9.5% | 3 |
| Aug 2026 | Mepps | 3.6K | 3.5% | 4 |
| Aug 2026 | Savage Gear | 3.6K | 3.5% | 5 |
| Aug 2026 | Yo-Zuri | 2.9K | 2.8% | 6 |
| Sep 2026 | Berkley | — | — | — |
| Sep 2026 | Mepps | — | — | — |
| Sep 2026 | Rapala | — | — | — |
| Sep 2026 | Savage Gear | — | — | — |
| Sep 2026 | Strike King | — | — | — |
| Sep 2026 | Yo-Zuri | — | — | — |

## What is being compared

- **Berkley**: Measured on the search term “berkley fishing”.
- **Mepps**: Measured on the search term “mepps lures”.
- **Rapala**: Measured on the search term “rapala”.
- **Savage Gear**: Measured on the search term “savage gear lures”.
- **Strike King**: Measured on the search term “strike king lures”.
- **Yo-Zuri**: Measured on the search term “yo zuri lures”.

- [Berkley](/demand/global-en/brands/berkley-fishing)
- [Mepps](/demand/global-en/brands/mepps)
- [Rapala](/demand/global-en/brands/rapala)
- [Savage Gear](/demand/global-en/brands/savage-gear)
- [Strike King](/demand/global-en/brands/strike-king)
- [Yo-Zuri](/demand/global-en/brands/yo-zuri)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fishing lures worldwide?

In August 2026, Rapala was the most searched among fishing lures worldwide, with an estimated 74K branded searches and 71.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fishing lures: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fishing-lures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fishing-lures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.