---
title: "Fish oil brands: Which are searched most?"
description: "Compare the fish oil brands brands people buy. Share of Search among Blackmores, Thorne, Nordic Naturals, Nature Made, Nature's Bounty, Swisse and Carlson, the fish oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fish-oil-brands"
publisher: "Brandwave"
---

# Fish oil brands: Which are searched most?

Compare the fish oil brands brands people buy. Share of Search among Blackmores, Thorne, Nordic Naturals, Nature Made, Nature's Bounty, Swisse and Carlson, the fish oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fish oil brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Blackmores, 34.6%

## Which brand is most popular in search among fish oil brands worldwide?

- In September 2026, Blackmores was the most searched among fish oil brands worldwide, with an estimated 201K branded searches and 34.6% estimated Share of Search within this set.
- Thorne is in 2nd place, 16.2 percentage points behind at 18.3% Share of Search.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide increased from 28.6% to 34.6%.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide increased from 16.9% to 18.3%.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide decreased from 10.3% to 8.7%.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide decreased from 12.9% to 8.6%.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide decreased from 7% to 5.7%.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide peaked at 34.6% in September 2026 and was lowest at 24.7% in February 2026.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide peaked at 24.2% in August 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Nordic Naturals’ estimated Share of Search among fish oil brands worldwide peaked at 17.5% in January 2026 and was lowest at 14.2% in August 2026.
- Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide peaked at 11.2% in January 2026 and was lowest at 8.3% in July 2026.
- Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide peaked at 12.9% in October 2025 and was lowest at 7.9% in August 2026.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide peaked at 8.9% in November 2025 and was lowest at 6.3% in April 2026.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide peaked at 7.8% in March 2026 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Nature Made rose from 5th to 4th among fish oil brands worldwide.
- Across the 12 months ending September 2026, Nature's Bounty fell from 4th to 5th among fish oil brands worldwide.
- Across the 12 months ending September 2026, Nordic Naturals and Swisse held steady: their estimated Share of Search among fish oil brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Blackmores vs Thorne: compare search popularity](/demand/global-en/compare/blackmores-vs-thorne): 34.6% against 18.3% Share of Search.
- [Blackmores vs Nordic Naturals: compare search popularity](/demand/global-en/compare/blackmores-vs-nordic-naturals): 34.6% against 15.6% Share of Search.
- [Blackmores vs Nature Made: compare search popularity](/demand/global-en/compare/blackmores-vs-nature-made): 34.6% against 8.7% Share of Search.
- [Blackmores vs Nature's Bounty: compare search popularity](/demand/global-en/compare/blackmores-vs-nature-s-bounty): 34.6% against 8.6% Share of Search.
- [Thorne vs Nordic Naturals: compare search popularity](/demand/global-en/compare/nordic-naturals-vs-thorne): 18.3% against 15.6% Share of Search.
- [Thorne vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-thorne): 18.3% against 8.7% Share of Search.
- [Thorne vs Nature's Bounty: compare search popularity](/demand/global-en/compare/nature-s-bounty-vs-thorne): 18.3% against 8.6% Share of Search.
- [Nordic Naturals vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-nordic-naturals): 15.6% against 8.7% Share of Search.
- [Nordic Naturals vs Nature's Bounty: compare search popularity](/demand/global-en/compare/nature-s-bounty-vs-nordic-naturals): 15.6% against 8.6% Share of Search.
- [Nature Made vs Nature's Bounty: compare search popularity](/demand/global-en/compare/nature-made-vs-nature-s-bounty): 8.7% against 8.6% Share of Search.

## How did search popularity change for fish oil brands worldwide in September 2026?

- In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 31.5% to 34.6%.
- In September 2026, Nordic Naturals gained estimated Share of Search among fish oil brands worldwide, from 14.2% to 15.6%.
- In September 2026, Nature's Bounty gained estimated Share of Search among fish oil brands worldwide, from 7.9% to 8.6%.
- In September 2026, Swisse gained estimated Share of Search among fish oil brands worldwide, from 7.8% to 8.5%.
- In September 2026, Carlson gained estimated Share of Search among fish oil brands worldwide, from 5.2% to 5.7%.
- In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 24.2% to 18.3%.
- In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 9.3% to 8.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blackmores | 34.6% | 201K | 0.0% | Blackmores |
| 2 | Thorne | 18.3% | 107K | -31.1% | Thorne |
| 3 | Nordic Naturals | 15.6% | 90.5K | 0.0% | Nordic Naturals |
| 4 | Nature Made | 8.7% | 50.4K | -15.2% | Nature Made |
| 5 | Nature's Bounty | 8.6% | 50.2K | 0.0% | Nature's Bounty |
| 6 | Swisse | 8.5% | 49.5K | 0.0% | Swisse |
| 7 | Carlson | 5.7% | 33.1K | 0.0% | Carlson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blackmores | 165K | 28.6% | 1 |
| Oct 2025 | Thorne | 97.8K | 16.9% | 2 |
| Oct 2025 | Nordic Naturals | 90.5K | 15.7% | 3 |
| Oct 2025 | Nature's Bounty | 74.5K | 12.9% | 4 |
| Oct 2025 | Nature Made | 59.4K | 10.3% | 5 |
| Oct 2025 | Swisse | 49.5K | 8.6% | 6 |
| Oct 2025 | Carlson | 40.5K | 7% | 7 |
| Nov 2025 | Blackmores | 165K | 29.8% | 1 |
| Nov 2025 | Nordic Naturals | 90.5K | 16.3% | 2 |
| Nov 2025 | Thorne | 90.1K | 16.3% | 3 |
| Nov 2025 | Nature's Bounty | 60.9K | 11% | 4 |
| Nov 2025 | Nature Made | 57.6K | 10.4% | 5 |
| Nov 2025 | Swisse | 49.5K | 8.9% | 6 |
| Nov 2025 | Carlson | 40.5K | 7.3% | 7 |
| Dec 2025 | Blackmores | 165K | 29% | 1 |
| Dec 2025 | Thorne | 114K | 20% | 2 |
| Dec 2025 | Nordic Naturals | 90.5K | 15.9% | 3 |
| Dec 2025 | Nature's Bounty | 60.8K | 10.7% | 4 |
| Dec 2025 | Nature Made | 57.6K | 10.1% | 5 |
| Dec 2025 | Carlson | 40.5K | 7.1% | 6 |
| Dec 2025 | Swisse | 40.5K | 7.1% | 7 |
| Jan 2026 | Blackmores | 165K | 26.3% | 1 |
| Jan 2026 | Thorne | 134K | 21.3% | 2 |
| Jan 2026 | Nordic Naturals | 110K | 17.5% | 3 |
| Jan 2026 | Nature's Bounty | 74.5K | 11.9% | 4 |
| Jan 2026 | Nature Made | 70.4K | 11.2% | 5 |
| Jan 2026 | Swisse | 40.5K | 6.5% | 6 |
| Jan 2026 | Carlson | 33.1K | 5.3% | 7 |
| Feb 2026 | Blackmores | 135K | 24.7% | 1 |
| Feb 2026 | Thorne | 126K | 23.1% | 2 |
| Feb 2026 | Nordic Naturals | 90.5K | 16.6% | 3 |
| Feb 2026 | Nature's Bounty | 61.1K | 11.2% | 4 |
| Feb 2026 | Nature Made | 59.4K | 10.9% | 5 |
| Feb 2026 | Swisse | 40.5K | 7.4% | 6 |
| Feb 2026 | Carlson | 33.1K | 6.1% | 7 |
| Mar 2026 | Blackmores | 165K | 26% | 1 |
| Mar 2026 | Thorne | 130K | 20.4% | 2 |
| Mar 2026 | Nordic Naturals | 110K | 17.3% | 3 |
| Mar 2026 | Nature Made | 70.4K | 11.1% | 4 |
| Mar 2026 | Nature's Bounty | 61.1K | 9.6% | 5 |
| Mar 2026 | Carlson | 49.5K | 7.8% | 6 |
| Mar 2026 | Swisse | 49.5K | 7.8% | 7 |
| Apr 2026 | Blackmores | 201K | 31.3% | 1 |
| Apr 2026 | Thorne | 130K | 20.2% | 2 |
| Apr 2026 | Nordic Naturals | 110K | 17.1% | 3 |
| Apr 2026 | Nature's Bounty | 61K | 9.5% | 4 |
| Apr 2026 | Nature Made | 59.4K | 9.2% | 5 |
| Apr 2026 | Carlson | 40.5K | 6.3% | 6 |
| Apr 2026 | Swisse | 40.5K | 6.3% | 7 |
| May 2026 | Blackmores | 165K | 28.1% | 1 |
| May 2026 | Thorne | 139K | 23.7% | 2 |
| May 2026 | Nordic Naturals | 90.5K | 15.4% | 3 |
| May 2026 | Nature's Bounty | 61K | 10.4% | 4 |
| May 2026 | Swisse | 49.5K | 8.4% | 5 |
| May 2026 | Nature Made | 48.6K | 8.3% | 6 |
| May 2026 | Carlson | 33.1K | 5.6% | 7 |
| Jun 2026 | Blackmores | 165K | 29.6% | 1 |
| Jun 2026 | Thorne | 130K | 23.3% | 2 |
| Jun 2026 | Nordic Naturals | 90.5K | 16.2% | 3 |
| Jun 2026 | Nature's Bounty | 50.1K | 9% | 4 |
| Jun 2026 | Nature Made | 48.6K | 8.7% | 5 |
| Jun 2026 | Swisse | 40.5K | 7.3% | 6 |
| Jun 2026 | Carlson | 33.1K | 5.9% | 7 |
| Jul 2026 | Blackmores | 201K | 33% | 1 |
| Jul 2026 | Thorne | 134K | 22% | 2 |
| Jul 2026 | Nordic Naturals | 90.5K | 14.9% | 3 |
| Jul 2026 | Nature Made | 50.4K | 8.3% | 4 |
| Jul 2026 | Nature's Bounty | 50.2K | 8.3% | 5 |
| Jul 2026 | Swisse | 49.5K | 8.1% | 6 |
| Jul 2026 | Carlson | 33.1K | 5.4% | 7 |
| Aug 2026 | Blackmores | 201K | 31.5% | 1 |
| Aug 2026 | Thorne | 155K | 24.2% | 2 |
| Aug 2026 | Nordic Naturals | 90.5K | 14.2% | 3 |
| Aug 2026 | Nature Made | 59.4K | 9.3% | 4 |
| Aug 2026 | Nature's Bounty | 50.2K | 7.9% | 5 |
| Aug 2026 | Swisse | 49.5K | 7.8% | 6 |
| Aug 2026 | Carlson | 33.1K | 5.2% | 7 |
| Sep 2026 | Blackmores | 201K | 34.6% | 1 |
| Sep 2026 | Thorne | 107K | 18.3% | 2 |
| Sep 2026 | Nordic Naturals | 90.5K | 15.6% | 3 |
| Sep 2026 | Nature Made | 50.4K | 8.7% | 4 |
| Sep 2026 | Nature's Bounty | 50.2K | 8.6% | 5 |
| Sep 2026 | Swisse | 49.5K | 8.5% | 6 |
| Sep 2026 | Carlson | 33.1K | 5.7% | 7 |

## What is being compared

- **Blackmores**: Measured on the search term “blackmores”.
- **Carlson**: Measured on the search term “carlson”.
- **Nature Made**: Measured on the search terms “nature made” and “naturemade”, summed into one figure.
- **Nature's Bounty**: Measured on the search terms “nature s bounty” and “natures bounty”, summed into one figure.
- **Nordic Naturals**: Measured on the search term “nordic naturals”.
- **Swisse**: Measured on the search term “swisse”.
- **Thorne**: Measured on the search terms “thorne fish oil”, “thorne multivitamin” and “thorne supplements”, summed into one figure.

- [Blackmores](/demand/global-en/brands/blackmores)
- [Carlson](/demand/global-en/brands/carlson)
- [Nature Made](/demand/global-en/brands/nature-made)
- [Nature's Bounty](/demand/global-en/brands/nature-s-bounty)
- [Nordic Naturals](/demand/global-en/brands/nordic-naturals)
- [Swisse](/demand/global-en/brands/swisse)
- [Thorne](/demand/global-en/brands/thorne)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fish oil brands worldwide?

In September 2026, Blackmores was the most searched among fish oil brands worldwide, with an estimated 201K branded searches and 34.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fish oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fish-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fish-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.