---
title: "Fish food: Which brands are most popular in search?"
description: "Compare the fish food shoppers choose between. Share of Search among Hikari, Fluval, Wardley, Omega One, Tetra and API, the fish food Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fish-food"
publisher: "Brandwave"
---

# Fish food: Which brands are most popular in search?

Compare the fish food shoppers choose between. Share of Search among Hikari, Fluval, Wardley, Omega One, Tetra and API, the fish food Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fish food
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hikari, 83.6%

## Which brand is most popular in search among fish food worldwide?

- In August 2026, Hikari was the most searched among fish food worldwide, with an estimated 201K branded searches and 83.6% estimated Share of Search within this set.
- Fluval is in 2nd place, 74.4 percentage points behind at 9.2% Share of Search.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide increased from 64.8% to 83.6%.
- Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide decreased from 10.6% to 9.2%.
- Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide decreased from 19.4% to 3.4%.
- Across the 11 months ending August 2026, Omega One’s estimated Share of Search among fish food worldwide decreased from 3.9% to 2.8%.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide peaked at 86.2% in June 2026 and was lowest at 64.8% in October 2025.
- Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide peaked at 11.1% in December 2025 and was lowest at 6.1% in May 2026.
- Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide peaked at 24.8% in May 2026 and was lowest at 2.3% in July 2026.
- Across the 11 months ending August 2026, Omega One’s estimated Share of Search among fish food worldwide peaked at 3.9% in October 2025 and was lowest at 0.99% in May 2026.
- Across the 11 months ending August 2026, Fluval rose from 3rd to 2nd among fish food worldwide.
- Across the 11 months ending August 2026, Wardley fell from 2nd to 3rd among fish food worldwide.
- Across the 11 months ending August 2026, Tetra and API held steady: their estimated Share of Search among fish food worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hikari vs Fluval: compare search popularity](/demand/global-en/compare/fluval-vs-hikari): 83.6% against 9.2% Share of Search.
- [Hikari vs Wardley: compare search popularity](/demand/global-en/compare/hikari-vs-wardley): 83.6% against 3.4% Share of Search.
- [Hikari vs Omega One: compare search popularity](/demand/global-en/compare/hikari-vs-omega-one): 83.6% against 2.8% Share of Search.
- [Fluval vs Wardley: compare search popularity](/demand/global-en/compare/fluval-vs-wardley): 9.2% against 3.4% Share of Search.
- [Fluval vs Omega One: compare search popularity](/demand/global-en/compare/fluval-vs-omega-one): 9.2% against 2.8% Share of Search.
- [Wardley vs Omega One: compare search popularity](/demand/global-en/compare/omega-one-vs-wardley): 3.4% against 2.8% Share of Search.

## How did search popularity change for fish food worldwide in August 2026?

- In August 2026, Omega One gained estimated Share of Search among fish food worldwide, from 1.2% to 2.8%.
- In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.4%.
- In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 85.9% to 83.6%.
- Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Fluval worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hikari | 83.6% | 201K | 0.0% | Hikari |
| 2 | Fluval | 9.2% | 22.2K | 0.0% | Fluval |
| 3 | Wardley | 3.4% | 8.1K | +50.0% | Wardley |
| 4 | Omega One | 2.8% | 6.6K | +127.1% | Omega One |
| 5 | Tetra | 0.79% | 1.9K | 0.0% | Tetra |
| 6 | API | 0.2% | 480 | 0.0% | API |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hikari | 165K | 64.8% | 1 |
| Oct 2025 | Wardley | 49.5K | 19.4% | 2 |
| Oct 2025 | Fluval | 27.1K | 10.6% | 3 |
| Oct 2025 | Omega One | 9.9K | 3.9% | 4 |
| Oct 2025 | Tetra | 2.9K | 1.1% | 5 |
| Oct 2025 | API | 390 | 0.15% | 6 |
| Nov 2025 | Hikari | 201K | 79% | 1 |
| Nov 2025 | Fluval | 27.1K | 10.7% | 2 |
| Nov 2025 | Wardley | 14.8K | 5.8% | 3 |
| Nov 2025 | Omega One | 8.1K | 3.2% | 4 |
| Nov 2025 | Tetra | 2.9K | 1.1% | 5 |
| Nov 2025 | API | 480 | 0.19% | 6 |
| Dec 2025 | Hikari | 201K | 82.4% | 1 |
| Dec 2025 | Fluval | 27.1K | 11.1% | 2 |
| Dec 2025 | Wardley | 8.1K | 3.3% | 3 |
| Dec 2025 | Omega One | 4.4K | 1.8% | 4 |
| Dec 2025 | Tetra | 2.9K | 1.2% | 5 |
| Dec 2025 | API | 480 | 0.2% | 6 |
| Jan 2026 | Hikari | 246K | 81.6% | 1 |
| Jan 2026 | Fluval | 33.1K | 11% | 2 |
| Jan 2026 | Wardley | 9.9K | 3.3% | 3 |
| Jan 2026 | Omega One | 8.1K | 2.7% | 4 |
| Jan 2026 | Tetra | 3.6K | 1.2% | 5 |
| Jan 2026 | API | 590 | 0.2% | 6 |
| Feb 2026 | Hikari | 246K | 83% | 1 |
| Feb 2026 | Fluval | 27.1K | 9.1% | 2 |
| Feb 2026 | Omega One | 9.9K | 3.3% | 3 |
| Feb 2026 | Wardley | 9.9K | 3.3% | 4 |
| Feb 2026 | Tetra | 2.9K | 0.98% | 5 |
| Feb 2026 | API | 480 | 0.16% | 6 |
| Mar 2026 | Hikari | 246K | 82.4% | 1 |
| Mar 2026 | Fluval | 27.1K | 9.1% | 2 |
| Mar 2026 | Wardley | 12.1K | 4.1% | 3 |
| Mar 2026 | Omega One | 9.9K | 3.3% | 4 |
| Mar 2026 | Tetra | 2.9K | 0.97% | 5 |
| Mar 2026 | API | 480 | 0.16% | 6 |
| Apr 2026 | Hikari | 246K | 83.2% | 1 |
| Apr 2026 | Fluval | 22.2K | 7.5% | 2 |
| Apr 2026 | Wardley | 14.8K | 5% | 3 |
| Apr 2026 | Omega One | 9.9K | 3.4% | 4 |
| Apr 2026 | Tetra | 2.4K | 0.81% | 5 |
| Apr 2026 | API | 480 | 0.16% | 6 |
| May 2026 | Hikari | 246K | 67.5% | 1 |
| May 2026 | Wardley | 90.5K | 24.8% | 2 |
| May 2026 | Fluval | 22.2K | 6.1% | 3 |
| May 2026 | Omega One | 3.6K | 0.99% | 4 |
| May 2026 | Tetra | 1.9K | 0.52% | 5 |
| May 2026 | API | 480 | 0.13% | 6 |
| Jun 2026 | Hikari | 201K | 86.2% | 1 |
| Jun 2026 | Fluval | 22.2K | 9.5% | 2 |
| Jun 2026 | Wardley | 5.4K | 2.3% | 3 |
| Jun 2026 | Omega One | 2.4K | 1% | 4 |
| Jun 2026 | Tetra | 1.9K | 0.81% | 5 |
| Jun 2026 | API | 390 | 0.17% | 6 |
| Jul 2026 | Hikari | 201K | 85.9% | 1 |
| Jul 2026 | Fluval | 22.2K | 9.5% | 2 |
| Jul 2026 | Wardley | 5.4K | 2.3% | 3 |
| Jul 2026 | Omega One | 2.9K | 1.2% | 4 |
| Jul 2026 | Tetra | 1.9K | 0.81% | 5 |
| Jul 2026 | API | 480 | 0.21% | 6 |
| Aug 2026 | Hikari | 201K | 83.6% | 1 |
| Aug 2026 | Fluval | 22.2K | 9.2% | 2 |
| Aug 2026 | Wardley | 8.1K | 3.4% | 3 |
| Aug 2026 | Omega One | 6.6K | 2.8% | 4 |
| Aug 2026 | Tetra | 1.9K | 0.79% | 5 |
| Aug 2026 | API | 480 | 0.2% | 6 |
| Sep 2026 | API | — | — | — |
| Sep 2026 | Fluval | — | — | — |
| Sep 2026 | Hikari | — | — | — |
| Sep 2026 | Omega One | — | — | — |
| Sep 2026 | Tetra | — | — | — |
| Sep 2026 | Wardley | — | — | — |

## What is being compared

- **API**: Measured on the search term “api aquarium”.
- **Fluval**: Measured on the search term “fluval”.
- **Hikari**: Measured on the search term “hikari”.
- **Omega One**: Measured on the search terms “omega one” and “omega one fish”, summed into one figure.
- **Tetra**: Measured on the search term “tetra aquarium”.
- **Wardley**: Measured on the search term “wardley”.

- [API](/demand/global-en/brands/api-aquarium)
- [Fluval](/demand/global-en/brands/fluval)
- [Hikari](/demand/global-en/brands/hikari)
- [Omega One](/demand/global-en/brands/omega-one)
- [Tetra](/demand/global-en/brands/tetra)
- [Wardley](/demand/global-en/brands/wardley)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fish food worldwide?

In August 2026, Hikari was the most searched among fish food worldwide, with an estimated 201K branded searches and 83.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fish food: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fish-food

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fish-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.