--- title: "Fish finger brands: Which brands are most popular in search?" description: "Compare the fish finger brands people buy. Share of Search among Sainsbury's, Tesco, McCain, Birds Eye, Young's and Findus, the fish finger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fish-finger-brands" publisher: "Brandwave" --- # Fish finger brands: Which brands are most popular in search? Compare the fish finger brands people buy. Share of Search among Sainsbury's, Tesco, McCain, Birds Eye, Young's and Findus, the fish finger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fish finger brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sainsbury's, 54.6% ## Which brand is most popular in search among fish finger brands worldwide? - In August 2026, Sainsbury's was the most searched among fish finger brands worldwide, with an estimated 9.1M branded searches and 54.6% estimated Share of Search within this set. - Tesco is in 2nd place, 9.9 percentage points behind at 44.7% Share of Search. - Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among fish finger brands worldwide peaked at 59.5% in June 2026 and was lowest at 49.6% in November 2025. - Across the 11 months ending August 2026, Tesco’s estimated Share of Search among fish finger brands worldwide peaked at 49.7% in December 2025 and was lowest at 39.8% in June 2026. - Across the 11 months ending August 2026, Sainsbury's, Tesco, McCain, Birds Eye, Young's and Findus held steady: their estimated Share of Search among fish finger brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sainsbury's vs Tesco: compare search popularity](/demand/global-en/compare/sainsbury-s-vs-tesco): 54.6% against 44.7% Share of Search. ## How did search popularity change for fish finger brands worldwide in August 2026? - Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for Young's worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sainsbury's | 54.6% | 9.1M | 0.0% | Sainsbury's | | 2 | Tesco | 44.7% | 7.5M | 0.0% | Tesco | | 3 | McCain | 0.66% | 110K | 0.0% | McCain | | 4 | Birds Eye | 0.01% | 2.4K | +26.3% | Birds Eye | | 5 | Young's | <0.01% | 1K | 0.0% | Young's | | 6 | Findus | <0.01% | 390 | -18.8% | Findus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sainsbury's | 9.1M | 54.5% | 1 | | Oct 2025 | Tesco | 7.5M | 44.6% | 2 | | Oct 2025 | McCain | 135K | 0.81% | 3 | | Oct 2025 | Birds Eye | 1.9K | 0.01% | 4 | | Oct 2025 | Young's | 880 | <0.01% | 5 | | Oct 2025 | Findus | 320 | <0.01% | 6 | | Nov 2025 | Sainsbury's | 9.1M | 49.6% | 1 | | Nov 2025 | Tesco | 9.1M | 49.6% | 2 | | Nov 2025 | McCain | 135K | 0.73% | 3 | | Nov 2025 | Birds Eye | 1.6K | <0.01% | 4 | | Nov 2025 | Young's | 880 | <0.01% | 5 | | Nov 2025 | Findus | 320 | <0.01% | 6 | | Dec 2025 | Sainsbury's | 11.1M | 49.7% | 1 | | Dec 2025 | Tesco | 11.1M | 49.7% | 2 | | Dec 2025 | McCain | 110K | 0.49% | 3 | | Dec 2025 | Birds Eye | 1.6K | <0.01% | 4 | | Dec 2025 | Young's | 1K | <0.01% | 5 | | Dec 2025 | Findus | 260 | <0.01% | 6 | | Jan 2026 | Sainsbury's | 9.1M | 54.5% | 1 | | Jan 2026 | Tesco | 7.5M | 44.6% | 2 | | Jan 2026 | McCain | 135K | 0.81% | 3 | | Jan 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Jan 2026 | Young's | 880 | <0.01% | 5 | | Jan 2026 | Findus | 320 | <0.01% | 6 | | Feb 2026 | Sainsbury's | 7.5M | 54.4% | 1 | | Feb 2026 | Tesco | 6.1M | 44.5% | 2 | | Feb 2026 | McCain | 135K | 0.98% | 3 | | Feb 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Feb 2026 | Young's | 880 | <0.01% | 5 | | Feb 2026 | Findus | 320 | <0.01% | 6 | | Mar 2026 | Sainsbury's | 9.1M | 54.5% | 1 | | Mar 2026 | Tesco | 7.5M | 44.6% | 2 | | Mar 2026 | McCain | 135K | 0.81% | 3 | | Mar 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Mar 2026 | Young's | 880 | <0.01% | 5 | | Mar 2026 | Findus | 320 | <0.01% | 6 | | Apr 2026 | Sainsbury's | 9.1M | 54.6% | 1 | | Apr 2026 | Tesco | 7.5M | 44.7% | 2 | | Apr 2026 | McCain | 110K | 0.66% | 3 | | Apr 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Apr 2026 | Young's | 880 | <0.01% | 5 | | Apr 2026 | Findus | 320 | <0.01% | 6 | | May 2026 | Sainsbury's | 9.1M | 54.5% | 1 | | May 2026 | Tesco | 7.5M | 44.6% | 2 | | May 2026 | McCain | 135K | 0.81% | 3 | | May 2026 | Birds Eye | 1.9K | 0.01% | 4 | | May 2026 | Young's | 880 | <0.01% | 5 | | May 2026 | Findus | 260 | <0.01% | 6 | | Jun 2026 | Sainsbury's | 9.1M | 59.5% | 1 | | Jun 2026 | Tesco | 6.1M | 39.8% | 2 | | Jun 2026 | McCain | 110K | 0.72% | 3 | | Jun 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Jun 2026 | Young's | 880 | <0.01% | 5 | | Jun 2026 | Findus | 390 | <0.01% | 6 | | Jul 2026 | Sainsbury's | 9.1M | 54.6% | 1 | | Jul 2026 | Tesco | 7.5M | 44.7% | 2 | | Jul 2026 | McCain | 110K | 0.66% | 3 | | Jul 2026 | Birds Eye | 1.9K | 0.01% | 4 | | Jul 2026 | Young's | 1K | <0.01% | 5 | | Jul 2026 | Findus | 480 | <0.01% | 6 | | Aug 2026 | Sainsbury's | 9.1M | 54.6% | 1 | | Aug 2026 | Tesco | 7.5M | 44.7% | 2 | | Aug 2026 | McCain | 110K | 0.66% | 3 | | Aug 2026 | Birds Eye | 2.4K | 0.01% | 4 | | Aug 2026 | Young's | 1K | <0.01% | 5 | | Aug 2026 | Findus | 390 | <0.01% | 6 | | Sep 2026 | Birds Eye | — | — | — | | Sep 2026 | Findus | — | — | — | | Sep 2026 | McCain | — | — | — | | Sep 2026 | Sainsbury's | — | — | — | | Sep 2026 | Tesco | — | — | — | | Sep 2026 | Young's | — | — | — | ## What is being compared - **Birds Eye**: Measured on the search term “birds eye fish”. - **Findus**: Measured on the search term “findus fish”. - **McCain**: Measured on the search term “mccain”. - **Sainsbury's**: Measured on the search term “sainsburys”. - **Tesco**: Measured on the search term “tesco”. - **Young's**: Measured on the search term “youngs seafood”. - [Birds Eye](/demand/global-en/brands/birds-eye) - [Findus](/demand/global-en/brands/findus) - [McCain](/demand/global-en/brands/mccain) - [Sainsbury's](/demand/global-en/brands/sainsbury-s) - [Tesco](/demand/global-en/brands/tesco) - [Young's](/demand/global-en/brands/young-s) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fish finger brands worldwide? In August 2026, Sainsbury's was the most searched among fish finger brands worldwide, with an estimated 9.1M branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fish finger brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fish-finger-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fish-finger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.