--- title: "Fish finders: Which brands are most popular in search?" description: "Compare the fish finders people buy. Share of Search among Garmin, Lowrance, Humminbird, Raymarine, Deeper and Vexilar, the fish finders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fish-finders" publisher: "Brandwave" --- # Fish finders: Which brands are most popular in search? Compare the fish finders people buy. Share of Search among Garmin, Lowrance, Humminbird, Raymarine, Deeper and Vexilar, the fish finders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fish finders - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Garmin, 98.5% ## Which brand is most popular in search among fish finders worldwide? - In August 2026, Garmin was the most searched among fish finders worldwide, with an estimated 5.4M branded searches and 98.5% estimated Share of Search within this set. - Lowrance is in 2nd place, 97.9 percentage points behind at 0.61% Share of Search. - Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fish finders worldwide increased from 97.8% to 98.5%. - Across the 11 months ending August 2026, Lowrance, Humminbird, Raymarine, Deeper and Vexilar held steady: their estimated Share of Search among fish finders worldwide each moved less than 0.5 percentage points. ## How did search popularity change for fish finders worldwide in August 2026? - Garmin’s estimated Share of Search among fish finders worldwide has gained ground for 3 months in a row, from 97.9% to 98.5% in August 2026. - Estimated monthly branded searches for Vexilar worldwide rose 75% over 11 measured months, from 40 to 70 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Garmin | 98.5% | 5.4M | +23.2% | Garmin | | 2 | Lowrance | 0.61% | 33.1K | 0.0% | Lowrance | | 3 | Humminbird | 0.41% | 22.2K | 0.0% | Humminbird | | 4 | Raymarine | 0.41% | 22.2K | 0.0% | Raymarine | | 5 | Deeper | 0.05% | 2.9K | -19.4% | Deeper | | 6 | Vexilar | <0.01% | 70 | 0.0% | Vexilar | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garmin | 3.6M | 97.8% | 1 | | Oct 2025 | Lowrance | 33.1K | 0.89% | 2 | | Oct 2025 | Humminbird | 22.2K | 0.6% | 3 | | Oct 2025 | Raymarine | 22.2K | 0.6% | 4 | | Oct 2025 | Deeper | 2.9K | 0.08% | 5 | | Oct 2025 | Vexilar | 40 | <0.01% | 6 | | Nov 2025 | Garmin | 4.6M | 98.3% | 1 | | Nov 2025 | Lowrance | 33.1K | 0.71% | 2 | | Nov 2025 | Humminbird | 22.2K | 0.48% | 3 | | Nov 2025 | Raymarine | 22.2K | 0.48% | 4 | | Nov 2025 | Deeper | 2.9K | 0.06% | 5 | | Nov 2025 | Vexilar | 70 | <0.01% | 6 | | Dec 2025 | Garmin | 4.4M | 98.4% | 1 | | Dec 2025 | Lowrance | 27.1K | 0.61% | 2 | | Dec 2025 | Humminbird | 22.2K | 0.5% | 3 | | Dec 2025 | Raymarine | 18.1K | 0.41% | 4 | | Dec 2025 | Deeper | 2.9K | 0.07% | 5 | | Dec 2025 | Vexilar | 170 | <0.01% | 6 | | Jan 2026 | Garmin | 4.4M | 98.3% | 1 | | Jan 2026 | Lowrance | 33.1K | 0.74% | 2 | | Jan 2026 | Humminbird | 22.2K | 0.5% | 3 | | Jan 2026 | Raymarine | 18.1K | 0.41% | 4 | | Jan 2026 | Deeper | 3.6K | 0.08% | 5 | | Jan 2026 | Vexilar | 170 | <0.01% | 6 | | Feb 2026 | Garmin | 3.6M | 97.9% | 1 | | Feb 2026 | Lowrance | 33.1K | 0.91% | 2 | | Feb 2026 | Humminbird | 22.2K | 0.61% | 3 | | Feb 2026 | Raymarine | 18.1K | 0.5% | 4 | | Feb 2026 | Deeper | 2.9K | 0.08% | 5 | | Feb 2026 | Vexilar | 170 | <0.01% | 6 | | Mar 2026 | Garmin | 4.3M | 97.9% | 1 | | Mar 2026 | Lowrance | 40.5K | 0.91% | 2 | | Mar 2026 | Humminbird | 27.1K | 0.61% | 3 | | Mar 2026 | Raymarine | 22.2K | 0.5% | 4 | | Mar 2026 | Deeper | 2.9K | 0.07% | 5 | | Mar 2026 | Vexilar | 90 | <0.01% | 6 | | Apr 2026 | Garmin | 4.4M | 98.1% | 1 | | Apr 2026 | Lowrance | 33.1K | 0.75% | 2 | | Apr 2026 | Humminbird | 27.1K | 0.61% | 3 | | Apr 2026 | Raymarine | 22.2K | 0.5% | 4 | | Apr 2026 | Deeper | 2.9K | 0.07% | 5 | | Apr 2026 | Vexilar | 40 | <0.01% | 6 | | May 2026 | Garmin | 4.5M | 97.9% | 1 | | May 2026 | Lowrance | 40.5K | 0.87% | 2 | | May 2026 | Humminbird | 27.1K | 0.58% | 3 | | May 2026 | Raymarine | 27.1K | 0.58% | 4 | | May 2026 | Deeper | 2.9K | 0.06% | 5 | | May 2026 | Vexilar | 70 | <0.01% | 6 | | Jun 2026 | Garmin | 4.4M | 97.9% | 1 | | Jun 2026 | Lowrance | 40.5K | 0.9% | 2 | | Jun 2026 | Humminbird | 27.1K | 0.61% | 3 | | Jun 2026 | Raymarine | 22.2K | 0.5% | 4 | | Jun 2026 | Deeper | 2.9K | 0.06% | 5 | | Jun 2026 | Vexilar | 70 | <0.01% | 6 | | Jul 2026 | Garmin | 4.4M | 98.2% | 1 | | Jul 2026 | Lowrance | 33.1K | 0.75% | 2 | | Jul 2026 | Humminbird | 22.2K | 0.5% | 3 | | Jul 2026 | Raymarine | 22.2K | 0.5% | 4 | | Jul 2026 | Deeper | 3.6K | 0.08% | 5 | | Jul 2026 | Vexilar | 70 | <0.01% | 6 | | Aug 2026 | Garmin | 5.4M | 98.5% | 1 | | Aug 2026 | Lowrance | 33.1K | 0.61% | 2 | | Aug 2026 | Humminbird | 22.2K | 0.41% | 3 | | Aug 2026 | Raymarine | 22.2K | 0.41% | 4 | | Aug 2026 | Deeper | 2.9K | 0.05% | 5 | | Aug 2026 | Vexilar | 70 | <0.01% | 6 | | Sep 2026 | Deeper | — | — | — | | Sep 2026 | Garmin | — | — | — | | Sep 2026 | Humminbird | — | — | — | | Sep 2026 | Lowrance | — | — | — | | Sep 2026 | Raymarine | — | — | — | | Sep 2026 | Vexilar | — | — | — | ## What is being compared - **Deeper**: Measured on the search term “deeper fish finder”. - **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure. - **Humminbird**: Measured on the search term “humminbird”. - **Lowrance**: Measured on the search term “lowrance”. - **Raymarine**: Measured on the search term “raymarine”. - **Vexilar**: Measured on the search term “vexilar sonar”. - [Deeper](/demand/global-en/brands/deeper-sonar) - [Garmin](/demand/global-en/brands/garmin) - [Humminbird](/demand/global-en/brands/humminbird) - [Lowrance](/demand/global-en/brands/lowrance) - [Raymarine](/demand/global-en/brands/raymarine) - [Vexilar](/demand/global-en/brands/vexilar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fish finders worldwide? In August 2026, Garmin was the most searched among fish finders worldwide, with an estimated 5.4M branded searches and 98.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fish finders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/fish-finders This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fish-finders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.