---
title: "First aid training: Which brands are most popular in search?"
description: "Compare the first aid training institutions choose between. Share of Search among St John Ambulance, Red Cross, ProTrainings, Rescue Training, First Aid Awards and Response Training, the first aid training Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/first-aid-training"
publisher: "Brandwave"
---

# First aid training: Which brands are most popular in search?

Compare the first aid training institutions choose between. Share of Search among St John Ambulance, Red Cross, ProTrainings, Rescue Training, First Aid Awards and Response Training, the first aid training Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: First aid training
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: St John Ambulance, 88%

## Which brand is most popular in search among first aid training worldwide?

- In August 2026, St John Ambulance was the most searched among first aid training worldwide, with an estimated 90.5K branded searches and 88% estimated Share of Search within this set.
- Red Cross is in 2nd place, 81.6 percentage points behind at 6.4% Share of Search.
- Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide decreased from 89.7% to 88%.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide increased from 5.4% to 6.4%.
- Across the 11 months ending August 2026, ProTrainings’ estimated Share of Search among first aid training worldwide increased from 3.6% to 4.3%.
- Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide peaked at 89.9% in March 2026 and was lowest at 87.5% in December 2025.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide peaked at 6.5% in July 2026 and was lowest at 5.3% in February 2026.
- Across the 11 months ending August 2026, Rescue Training, First Aid Awards and Response Training held steady: their estimated Share of Search among first aid training worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [St John Ambulance vs Red Cross: compare search popularity](/demand/global-en/compare/red-cross-vs-st-john-ambulance): 88% against 6.4% Share of Search.
- [St John Ambulance vs ProTrainings: compare search popularity](/demand/global-en/compare/protrainings-vs-st-john-ambulance): 88% against 4.3% Share of Search.
- [Red Cross vs ProTrainings: compare search popularity](/demand/global-en/compare/protrainings-vs-red-cross): 6.4% against 4.3% Share of Search.

## How did search popularity change for first aid training worldwide in August 2026?

- In August 2026, ProTrainings gained estimated Share of Search among first aid training worldwide, from 3.5% to 4.3%.
- In August 2026, St John Ambulance lost estimated Share of Search among first aid training worldwide, from 88.7% to 88%.
- Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St John Ambulance | 88% | 90.5K | 0.0% | St John Ambulance |
| 2 | Red Cross | 6.4% | 6.6K | 0.0% | Red Cross |
| 3 | ProTrainings | 4.3% | 4.4K | +22.2% | ProTrainings |
| 4 | Rescue Training | 0.97% | 1K | 0.0% | Rescue Training |
| 5 | First Aid Awards | 0.2% | 210 | +23.5% | First Aid Awards |
| 6 | Response Training | 0.14% | 140 | +27.3% | Response Training |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St John Ambulance | 110K | 89.7% | 1 |
| Oct 2025 | Red Cross | 6.6K | 5.4% | 2 |
| Oct 2025 | ProTrainings | 4.4K | 3.6% | 3 |
| Oct 2025 | Rescue Training | 1.3K | 1.1% | 4 |
| Oct 2025 | First Aid Awards | 170 | 0.14% | 5 |
| Oct 2025 | Response Training | 140 | 0.11% | 6 |
| Nov 2025 | St John Ambulance | 110K | 89.7% | 1 |
| Nov 2025 | Red Cross | 6.6K | 5.4% | 2 |
| Nov 2025 | ProTrainings | 4.4K | 3.6% | 3 |
| Nov 2025 | Rescue Training | 1.3K | 1.1% | 4 |
| Nov 2025 | First Aid Awards | 170 | 0.14% | 5 |
| Nov 2025 | Response Training | 140 | 0.11% | 6 |
| Dec 2025 | St John Ambulance | 74K | 87.5% | 1 |
| Dec 2025 | Red Cross | 5.4K | 6.4% | 2 |
| Dec 2025 | ProTrainings | 3.6K | 4.3% | 3 |
| Dec 2025 | Rescue Training | 1.3K | 1.5% | 4 |
| Dec 2025 | First Aid Awards | 140 | 0.17% | 5 |
| Dec 2025 | Response Training | 90 | 0.11% | 6 |
| Jan 2026 | St John Ambulance | 110K | 87.7% | 1 |
| Jan 2026 | Red Cross | 8.1K | 6.5% | 2 |
| Jan 2026 | ProTrainings | 5.4K | 4.3% | 3 |
| Jan 2026 | Rescue Training | 1.3K | 1% | 4 |
| Jan 2026 | Response Training | 480 | 0.38% | 5 |
| Jan 2026 | First Aid Awards | 210 | 0.17% | 6 |
| Feb 2026 | St John Ambulance | 110K | 89.1% | 1 |
| Feb 2026 | Red Cross | 6.6K | 5.3% | 2 |
| Feb 2026 | ProTrainings | 4.4K | 3.6% | 3 |
| Feb 2026 | Rescue Training | 1.3K | 1.1% | 4 |
| Feb 2026 | Response Training | 1K | 0.81% | 5 |
| Feb 2026 | First Aid Awards | 140 | 0.11% | 6 |
| Mar 2026 | St John Ambulance | 135K | 89.9% | 1 |
| Mar 2026 | Red Cross | 8.1K | 5.4% | 2 |
| Mar 2026 | ProTrainings | 5.4K | 3.6% | 3 |
| Mar 2026 | Rescue Training | 1.3K | 0.87% | 4 |
| Mar 2026 | Response Training | 210 | 0.14% | 5 |
| Mar 2026 | First Aid Awards | 170 | 0.11% | 6 |
| Apr 2026 | St John Ambulance | 110K | 89.7% | 1 |
| Apr 2026 | Red Cross | 6.6K | 5.4% | 2 |
| Apr 2026 | ProTrainings | 4.4K | 3.6% | 3 |
| Apr 2026 | Rescue Training | 1.3K | 1.1% | 4 |
| Apr 2026 | First Aid Awards | 210 | 0.17% | 5 |
| Apr 2026 | Response Training | 110 | 0.09% | 6 |
| May 2026 | St John Ambulance | 110K | 89.7% | 1 |
| May 2026 | Red Cross | 6.6K | 5.4% | 2 |
| May 2026 | ProTrainings | 4.4K | 3.6% | 3 |
| May 2026 | Rescue Training | 1.3K | 1.1% | 4 |
| May 2026 | First Aid Awards | 210 | 0.17% | 5 |
| May 2026 | Response Training | 110 | 0.09% | 6 |
| Jun 2026 | St John Ambulance | 110K | 89.7% | 1 |
| Jun 2026 | Red Cross | 6.6K | 5.4% | 2 |
| Jun 2026 | ProTrainings | 4.4K | 3.6% | 3 |
| Jun 2026 | Rescue Training | 1.3K | 1.1% | 4 |
| Jun 2026 | First Aid Awards | 210 | 0.17% | 5 |
| Jun 2026 | Response Training | 140 | 0.11% | 6 |
| Jul 2026 | St John Ambulance | 90.5K | 88.7% | 1 |
| Jul 2026 | Red Cross | 6.6K | 6.5% | 2 |
| Jul 2026 | ProTrainings | 3.6K | 3.5% | 3 |
| Jul 2026 | Rescue Training | 1K | 0.98% | 4 |
| Jul 2026 | First Aid Awards | 170 | 0.17% | 5 |
| Jul 2026 | Response Training | 110 | 0.11% | 6 |
| Aug 2026 | St John Ambulance | 90.5K | 88% | 1 |
| Aug 2026 | Red Cross | 6.6K | 6.4% | 2 |
| Aug 2026 | ProTrainings | 4.4K | 4.3% | 3 |
| Aug 2026 | Rescue Training | 1K | 0.97% | 4 |
| Aug 2026 | First Aid Awards | 210 | 0.2% | 5 |
| Aug 2026 | Response Training | 140 | 0.14% | 6 |
| Sep 2026 | First Aid Awards | — | — | — |
| Sep 2026 | ProTrainings | — | — | — |
| Sep 2026 | Red Cross | — | — | — |
| Sep 2026 | Rescue Training | — | — | — |
| Sep 2026 | Response Training | — | — | — |
| Sep 2026 | St John Ambulance | — | — | — |

## What is being compared

- **First Aid Awards**: Measured on the search term “first aid awards”.
- **ProTrainings**: Measured on the search term “pro trainings”.
- **Red Cross**: Measured on the search term “red cross first aid”.
- **Rescue Training**: Measured on the search term “rescue training”.
- **Response Training**: Measured on the search term “response training”.
- **St John Ambulance**: Measured on the search term “st john ambulance”.

- [First Aid Awards](/demand/global-en/brands/first-aid-awards)
- [ProTrainings](/demand/global-en/brands/protrainings)
- [Red Cross](/demand/global-en/brands/red-cross)
- [Rescue Training](/demand/global-en/brands/rescue-training)
- [Response Training](/demand/global-en/brands/response-training)
- [St John Ambulance](/demand/global-en/brands/st-john-ambulance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among first aid training worldwide?

In August 2026, St John Ambulance was the most searched among first aid training worldwide, with an estimated 90.5K branded searches and 88% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "First aid training: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/first-aid-training

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/first-aid-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.