--- title: "Plaster and first aid brands: Which are searched most?" description: "Compare the plaster, wound care and first aid brands people keep at home. Share of Search among Betadine, Band-Aid, Leukoplast, Elastoplast and Nexcare, the plaster and first aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/first-aid-brands" publisher: "Brandwave" --- # Plaster and first aid brands: Which are searched most? Compare the plaster, wound care and first aid brands people keep at home. Share of Search among Betadine, Band-Aid, Leukoplast, Elastoplast and Nexcare, the plaster and first aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Plaster and first aid brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Betadine, 57.6% ## Which brand is most popular in search among plaster and first aid brands worldwide? - In September 2026, Betadine was the most searched among plaster and first aid brands worldwide, with an estimated 673K branded searches and 57.6% estimated Share of Search within this set. - Band-Aid is in 2nd place, 26.1 percentage points behind at 31.5% Share of Search. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide increased from 53.8% to 57.6%. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide decreased from 36% to 31.5%. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide peaked at 57.6% in June 2026 and was lowest at 50.5% in December 2025. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide peaked at 41.3% in December 2025 and was lowest at 31.5% in June 2026. - Across the 12 months ending September 2026, Leukoplast’s estimated Share of Search among plaster and first aid brands worldwide peaked at 5.2% in June 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.5% in December 2025. - Across the 12 months ending September 2026, Leukoplast, Elastoplast and Nexcare held steady: their estimated Share of Search among plaster and first aid brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Betadine vs Band-Aid: compare search popularity](/demand/global-en/compare/band-aid-vs-betadine): 57.6% against 31.5% Share of Search. - [Betadine vs Leukoplast: compare search popularity](/demand/global-en/compare/betadine-vs-leukoplast): 57.6% against 5.2% Share of Search. - [Betadine vs Elastoplast: compare search popularity](/demand/global-en/compare/betadine-vs-elastoplast): 57.6% against 3.5% Share of Search. - [Betadine vs Nexcare: compare search popularity](/demand/global-en/compare/betadine-vs-nexcare): 57.6% against 2.3% Share of Search. - [Band-Aid vs Leukoplast: compare search popularity](/demand/global-en/compare/band-aid-vs-leukoplast): 31.5% against 5.2% Share of Search. - [Band-Aid vs Elastoplast: compare search popularity](/demand/global-en/compare/band-aid-vs-elastoplast): 31.5% against 3.5% Share of Search. - [Band-Aid vs Nexcare: compare search popularity](/demand/global-en/compare/band-aid-vs-nexcare): 31.5% against 2.3% Share of Search. - [Leukoplast vs Elastoplast: compare search popularity](/demand/global-en/compare/elastoplast-vs-leukoplast): 5.2% against 3.5% Share of Search. - [Leukoplast vs Nexcare: compare search popularity](/demand/global-en/compare/leukoplast-vs-nexcare): 5.2% against 2.3% Share of Search. - [Elastoplast vs Nexcare: compare search popularity](/demand/global-en/compare/elastoplast-vs-nexcare): 3.5% against 2.3% Share of Search. ## How did search popularity change for plaster and first aid brands worldwide in September 2026? - In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%. - In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Betadine | 57.6% | 673K | 0.0% | Betadine | | 2 | Band-Aid | 31.5% | 368K | -18.2% | Band-Aid | | 3 | Leukoplast | 5.2% | 60.5K | 0.0% | Leukoplast | | 4 | Elastoplast | 3.5% | 40.5K | 0.0% | Elastoplast | | 5 | Nexcare | 2.3% | 27.1K | -18.1% | Nexcare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Betadine | 673K | 53.8% | 1 | | Oct 2025 | Band-Aid | 450K | 36% | 2 | | Oct 2025 | Leukoplast | 60.5K | 4.8% | 3 | | Oct 2025 | Elastoplast | 40.5K | 3.2% | 4 | | Oct 2025 | Nexcare | 27.1K | 2.2% | 5 | | Nov 2025 | Betadine | 673K | 53.8% | 1 | | Nov 2025 | Band-Aid | 450K | 36% | 2 | | Nov 2025 | Leukoplast | 60.5K | 4.8% | 3 | | Nov 2025 | Elastoplast | 40.5K | 3.2% | 4 | | Nov 2025 | Nexcare | 27.1K | 2.2% | 5 | | Dec 2025 | Betadine | 673K | 50.5% | 1 | | Dec 2025 | Band-Aid | 550K | 41.3% | 2 | | Dec 2025 | Leukoplast | 49.5K | 3.7% | 3 | | Dec 2025 | Elastoplast | 33.1K | 2.5% | 4 | | Dec 2025 | Nexcare | 27.1K | 2% | 5 | | Jan 2026 | Betadine | 673K | 53.8% | 1 | | Jan 2026 | Band-Aid | 450K | 36% | 2 | | Jan 2026 | Leukoplast | 60.5K | 4.8% | 3 | | Jan 2026 | Elastoplast | 40.5K | 3.2% | 4 | | Jan 2026 | Nexcare | 27.1K | 2.2% | 5 | | Feb 2026 | Betadine | 550K | 53.1% | 1 | | Feb 2026 | Band-Aid | 368K | 35.6% | 2 | | Feb 2026 | Leukoplast | 49.5K | 4.8% | 3 | | Feb 2026 | Elastoplast | 40.5K | 3.9% | 4 | | Feb 2026 | Nexcare | 27.1K | 2.6% | 5 | | Mar 2026 | Betadine | 673K | 53.8% | 1 | | Mar 2026 | Band-Aid | 450K | 36% | 2 | | Mar 2026 | Leukoplast | 60.5K | 4.8% | 3 | | Mar 2026 | Elastoplast | 40.5K | 3.2% | 4 | | Mar 2026 | Nexcare | 27.1K | 2.2% | 5 | | Apr 2026 | Betadine | 673K | 53.8% | 1 | | Apr 2026 | Band-Aid | 450K | 36% | 2 | | Apr 2026 | Leukoplast | 60.5K | 4.8% | 3 | | Apr 2026 | Elastoplast | 40.5K | 3.2% | 4 | | Apr 2026 | Nexcare | 27.1K | 2.2% | 5 | | May 2026 | Betadine | 673K | 53.8% | 1 | | May 2026 | Band-Aid | 450K | 36% | 2 | | May 2026 | Leukoplast | 60.5K | 4.8% | 3 | | May 2026 | Elastoplast | 40.5K | 3.2% | 4 | | May 2026 | Nexcare | 27.1K | 2.2% | 5 | | Jun 2026 | Betadine | 673K | 57.6% | 1 | | Jun 2026 | Band-Aid | 368K | 31.5% | 2 | | Jun 2026 | Leukoplast | 60.5K | 5.2% | 3 | | Jun 2026 | Elastoplast | 40.5K | 3.5% | 4 | | Jun 2026 | Nexcare | 27.1K | 2.3% | 5 | | Jul 2026 | Betadine | 673K | 57.6% | 1 | | Jul 2026 | Band-Aid | 368K | 31.5% | 2 | | Jul 2026 | Leukoplast | 60.5K | 5.2% | 3 | | Jul 2026 | Elastoplast | 40.5K | 3.5% | 4 | | Jul 2026 | Nexcare | 27.1K | 2.3% | 5 | | Aug 2026 | Betadine | 673K | 53.5% | 1 | | Aug 2026 | Band-Aid | 450K | 35.8% | 2 | | Aug 2026 | Leukoplast | 60.5K | 4.8% | 3 | | Aug 2026 | Elastoplast | 40.5K | 3.2% | 4 | | Aug 2026 | Nexcare | 33.1K | 2.6% | 5 | | Sep 2026 | Betadine | 673K | 57.6% | 1 | | Sep 2026 | Band-Aid | 368K | 31.5% | 2 | | Sep 2026 | Leukoplast | 60.5K | 5.2% | 3 | | Sep 2026 | Elastoplast | 40.5K | 3.5% | 4 | | Sep 2026 | Nexcare | 27.1K | 2.3% | 5 | ## What is being compared - **Band-Aid**: Measured on the search term “band aid”. - **Betadine**: Measured on the search term “betadine”. - **Elastoplast**: Measured on the search term “elastoplast”. - **Leukoplast**: Measured on the search term “leukoplast”. - **Nexcare**: Measured on the search term “nexcare”. - [Band-Aid](/demand/global-en/brands/band-aid) - [Betadine](/demand/global-en/brands/betadine) - [Elastoplast](/demand/global-en/brands/elastoplast) - [Leukoplast](/demand/global-en/brands/leukoplast) - [Nexcare](/demand/global-en/brands/nexcare) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among plaster and first aid brands worldwide? In September 2026, Betadine was the most searched among plaster and first aid brands worldwide, with an estimated 673K branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Plaster and first aid brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/first-aid-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/first-aid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.