--- title: "Firewall brands: Which are searched most?" description: "Compare the firewall brands people buy. Share of Search among Sucuri, Wordfence and MalCare, the firewall brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/firewall-brands" publisher: "Brandwave" --- # Firewall brands: Which are searched most? Compare the firewall brands people buy. Share of Search among Sucuri, Wordfence and MalCare, the firewall brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Firewall brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sucuri, 87.5% ## Which brand is most popular in search among firewall brands worldwide? - In September 2026, Sucuri was the most searched among firewall brands worldwide, with an estimated 211K branded searches and 87.5% estimated Share of Search within this set. - Wordfence is in 2nd place, 76.9 percentage points behind at 10.6% Share of Search. - Across the 12 months ending September 2026, Sucuri’s estimated Share of Search among firewall brands worldwide increased from 79.6% to 87.5%. - Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide decreased from 17.5% to 10.6%. - Across the 12 months ending September 2026, MalCare’s estimated Share of Search among firewall brands worldwide decreased from 3% to 1.8%. - Across the 12 months ending September 2026, Sucuri’s estimated Share of Search among firewall brands worldwide peaked at 87.5% in September 2026 and was lowest at 79% in November 2025. - Across the 12 months ending September 2026, Wordfence’s estimated Share of Search among firewall brands worldwide peaked at 17.5% in February 2026 and was lowest at 10.6% in September 2026. - Across the 12 months ending September 2026, MalCare’s estimated Share of Search among firewall brands worldwide peaked at 3.6% in November 2025 and was lowest at 1.8% in September 2026. ## Compare search popularity between leading brands - [Sucuri vs Wordfence: compare search popularity](/demand/global-en/compare/sucuri-vs-wordfence): 87.5% against 10.6% Share of Search. ## How did search popularity change for firewall brands worldwide in September 2026? - In September 2026, Sucuri gained estimated Share of Search among firewall brands worldwide, from 82.9% to 87.5%. - In September 2026, Wordfence lost estimated Share of Search among firewall brands worldwide, from 14.6% to 10.6%. - In September 2026, MalCare lost estimated Share of Search among firewall brands worldwide, from 2.4% to 1.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sucuri | 87.5% | 211K | +40.8% | Sucuri | | 2 | Wordfence | 10.6% | 25.6K | -3.0% | Wordfence | | 3 | MalCare | 1.8% | 4.4K | 0.0% | MalCare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sucuri | 118K | 79.6% | 1 | | Oct 2025 | Wordfence | 25.9K | 17.5% | 2 | | Oct 2025 | MalCare | 4.4K | 3% | 3 | | Nov 2025 | Sucuri | 120K | 79% | 1 | | Nov 2025 | Wordfence | 26.4K | 17.4% | 2 | | Nov 2025 | MalCare | 5.4K | 3.6% | 3 | | Dec 2025 | Sucuri | 143K | 84.7% | 1 | | Dec 2025 | Wordfence | 21.5K | 12.7% | 2 | | Dec 2025 | MalCare | 4.4K | 2.6% | 3 | | Jan 2026 | Sucuri | 173K | 85.2% | 1 | | Jan 2026 | Wordfence | 25.6K | 12.6% | 2 | | Jan 2026 | MalCare | 4.4K | 2.2% | 3 | | Feb 2026 | Sucuri | 120K | 79.6% | 1 | | Feb 2026 | Wordfence | 26.4K | 17.5% | 2 | | Feb 2026 | MalCare | 4.4K | 2.9% | 3 | | Mar 2026 | Sucuri | 120K | 79.6% | 1 | | Mar 2026 | Wordfence | 26.4K | 17.5% | 2 | | Mar 2026 | MalCare | 4.4K | 2.9% | 3 | | Apr 2026 | Sucuri | 122K | 79.9% | 1 | | Apr 2026 | Wordfence | 26.4K | 17.3% | 2 | | Apr 2026 | MalCare | 4.4K | 2.9% | 3 | | May 2026 | Sucuri | 153K | 83.6% | 1 | | May 2026 | Wordfence | 25.6K | 14% | 2 | | May 2026 | MalCare | 4.4K | 2.4% | 3 | | Jun 2026 | Sucuri | 128K | 80.9% | 1 | | Jun 2026 | Wordfence | 25.9K | 16.4% | 2 | | Jun 2026 | MalCare | 4.4K | 2.8% | 3 | | Jul 2026 | Sucuri | 150K | 82.9% | 1 | | Jul 2026 | Wordfence | 26.4K | 14.6% | 2 | | Jul 2026 | MalCare | 4.4K | 2.4% | 3 | | Aug 2026 | Sucuri | 150K | 82.9% | 1 | | Aug 2026 | Wordfence | 26.4K | 14.6% | 2 | | Aug 2026 | MalCare | 4.4K | 2.4% | 3 | | Sep 2026 | Sucuri | 211K | 87.5% | 1 | | Sep 2026 | Wordfence | 25.6K | 10.6% | 2 | | Sep 2026 | MalCare | 4.4K | 1.8% | 3 | ## What is being compared - **MalCare**: Measured on the search term “malcare”. - **Sucuri**: Measured on the search terms “sucuri” and “sucuri sitecheck”, summed into one figure. - **Wordfence**: Measured on the search terms “word fence”, “wordfence”, “wordfence plugin” and “wordfence security”, summed into one figure. - [MalCare](/demand/global-en/brands/malcare) - [Sucuri](/demand/global-en/brands/sucuri) - [Wordfence](/demand/global-en/brands/wordfence) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among firewall brands worldwide? In September 2026, Sucuri was the most searched among firewall brands worldwide, with an estimated 211K branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Firewall brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/firewall-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/firewall-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.