--- title: "Fire pump brands: Which are searched most?" description: "Compare the fire pump brands people buy. Share of Search among Clarke, Tohatsu, Davey and Aurora, the fire pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fire-pump-brands" publisher: "Brandwave" --- # Fire pump brands: Which are searched most? Compare the fire pump brands people buy. Share of Search among Clarke, Tohatsu, Davey and Aurora, the fire pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fire pump brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Clarke, 59% ## Which brand is most popular in search among fire pump brands worldwide? - In September 2026, Clarke was the most searched among fire pump brands worldwide, with an estimated 33.1K branded searches and 59% estimated Share of Search within this set. - Tohatsu is in 2nd place, 26.7 percentage points behind at 32.3% Share of Search. - Across the 12 months ending September 2026, Clarke’s estimated Share of Search among fire pump brands worldwide peaked at 65.4% in May 2026 and was lowest at 50.9% in July 2026. - Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among fire pump brands worldwide peaked at 42.2% in August 2026 and was lowest at 27.6% in January 2026. - Across the 12 months ending September 2026, Davey’s estimated Share of Search among fire pump brands worldwide peaked at 10.1% in January 2026 and was lowest at 4.8% in May 2026. - Across the 12 months ending September 2026, Clarke, Tohatsu, Davey and Aurora held steady: their estimated Share of Search among fire pump brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Clarke vs Tohatsu: compare search popularity](/demand/global-en/compare/clarke-vs-tohatsu): 59% against 32.3% Share of Search. - [Clarke vs Davey: compare search popularity](/demand/global-en/compare/clarke-vs-davey): 59% against 7.8% Share of Search. - [Tohatsu vs Davey: compare search popularity](/demand/global-en/compare/davey-vs-tohatsu): 32.3% against 7.8% Share of Search. ## How did search popularity change for fire pump brands worldwide in September 2026? - In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 51.5% to 59%. - In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.6% to 7.8%. - In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 42.2% to 32.3%. - Estimated monthly branded searches for Aurora worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Clarke | 59% | 33.1K | 0.0% | Clarke | | 2 | Tohatsu | 32.3% | 18.1K | -33.2% | Tohatsu | | 3 | Davey | 7.8% | 4.4K | +22.2% | Davey | | 4 | Aurora | 0.86% | 480 | 0.0% | Aurora | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clarke | 33.1K | 59.1% | 1 | | Oct 2025 | Tohatsu | 18.1K | 32.3% | 2 | | Oct 2025 | Davey | 4.4K | 7.9% | 3 | | Oct 2025 | Aurora | 390 | 0.7% | 4 | | Nov 2025 | Clarke | 33.1K | 62.9% | 1 | | Nov 2025 | Tohatsu | 14.8K | 28.1% | 2 | | Nov 2025 | Davey | 4.4K | 8.4% | 3 | | Nov 2025 | Aurora | 320 | 0.61% | 4 | | Dec 2025 | Clarke | 33.1K | 62.9% | 1 | | Dec 2025 | Tohatsu | 14.8K | 28.1% | 2 | | Dec 2025 | Davey | 4.4K | 8.4% | 3 | | Dec 2025 | Aurora | 320 | 0.61% | 4 | | Jan 2026 | Clarke | 33.1K | 61.7% | 1 | | Jan 2026 | Tohatsu | 14.8K | 27.6% | 2 | | Jan 2026 | Davey | 5.4K | 10.1% | 3 | | Jan 2026 | Aurora | 390 | 0.73% | 4 | | Feb 2026 | Clarke | 27.1K | 58% | 1 | | Feb 2026 | Tohatsu | 14.8K | 31.7% | 2 | | Feb 2026 | Davey | 4.4K | 9.4% | 3 | | Feb 2026 | Aurora | 390 | 0.84% | 4 | | Mar 2026 | Clarke | 33.1K | 60% | 1 | | Mar 2026 | Tohatsu | 18.1K | 32.8% | 2 | | Mar 2026 | Davey | 3.6K | 6.5% | 3 | | Mar 2026 | Aurora | 390 | 0.71% | 4 | | Apr 2026 | Clarke | 33.1K | 60% | 1 | | Apr 2026 | Tohatsu | 18.1K | 32.8% | 2 | | Apr 2026 | Davey | 3.6K | 6.5% | 3 | | Apr 2026 | Aurora | 390 | 0.71% | 4 | | May 2026 | Clarke | 49.5K | 65.4% | 1 | | May 2026 | Tohatsu | 22.2K | 29.3% | 2 | | May 2026 | Davey | 3.6K | 4.8% | 3 | | May 2026 | Aurora | 390 | 0.52% | 4 | | Jun 2026 | Clarke | 33.1K | 55.7% | 1 | | Jun 2026 | Tohatsu | 22.2K | 37.4% | 2 | | Jun 2026 | Davey | 3.6K | 6.1% | 3 | | Jun 2026 | Aurora | 480 | 0.81% | 4 | | Jul 2026 | Clarke | 27.1K | 50.9% | 1 | | Jul 2026 | Tohatsu | 22.2K | 41.7% | 2 | | Jul 2026 | Davey | 3.6K | 6.8% | 3 | | Jul 2026 | Aurora | 390 | 0.73% | 4 | | Aug 2026 | Clarke | 33.1K | 51.5% | 1 | | Aug 2026 | Tohatsu | 27.1K | 42.2% | 2 | | Aug 2026 | Davey | 3.6K | 5.6% | 3 | | Aug 2026 | Aurora | 480 | 0.75% | 4 | | Sep 2026 | Clarke | 33.1K | 59% | 1 | | Sep 2026 | Tohatsu | 18.1K | 32.3% | 2 | | Sep 2026 | Davey | 4.4K | 7.8% | 3 | | Sep 2026 | Aurora | 480 | 0.86% | 4 | ## What is being compared - **Aurora**: Measured on the search term “aurora fire pump”. - **Clarke**: Measured on the search term “clarke”. - **Davey**: Measured on the search term “davey pumps”. - **Tohatsu**: Measured on the search term “tohatsu”. - [Aurora](/demand/global-en/brands/aurora) - [Clarke](/demand/global-en/brands/clarke) - [Davey](/demand/global-en/brands/davey) - [Tohatsu](/demand/global-en/brands/tohatsu) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fire pump brands worldwide? In September 2026, Clarke was the most searched among fire pump brands worldwide, with an estimated 33.1K branded searches and 59% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fire pump brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fire-pump-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fire-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.