---
title: "Fire alarm brands: Which are searched most?"
description: "Compare the fire alarm brands people buy. Share of Search among Siemens, ADT, Google Nest, Kidde, First Alert and Ring, the fire alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fire-alarm-brands"
publisher: "Brandwave"
---

# Fire alarm brands: Which are searched most?

Compare the fire alarm brands people buy. Share of Search among Siemens, ADT, Google Nest, Kidde, First Alert and Ring, the fire alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fire alarm brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Siemens, 59.1%

## Which brand is most popular in search among fire alarm brands worldwide?

- In September 2026, Siemens was the most searched among fire alarm brands worldwide, with an estimated 1.2M branded searches and 59.1% estimated Share of Search within this set.
- ADT is in 2nd place, 33.2 percentage points behind at 25.9% Share of Search.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide increased from 52.8% to 59.1%.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide decreased from 28.8% to 25.9%.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire alarm brands worldwide decreased from 15.9% to 11.9%.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among fire alarm brands worldwide peaked at 59.5% in July 2026 and was lowest at 52.5% in January 2026.
- Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide peaked at 29.7% in August 2026 and was lowest at 22.4% in November 2025.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among fire alarm brands worldwide peaked at 19.6% in December 2025 and was lowest at 11.4% in August 2026.
- Across the 12 months ending September 2026, Kidde, First Alert and Ring held steady: their estimated Share of Search among fire alarm brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Siemens vs ADT: compare search popularity](/demand/global-en/compare/adt-vs-siemens): 59.1% against 25.9% Share of Search.
- [Siemens vs Google Nest: compare search popularity](/demand/global-en/compare/google-nest-vs-siemens): 59.1% against 11.9% Share of Search.
- [ADT vs Google Nest: compare search popularity](/demand/global-en/compare/adt-vs-google-nest): 25.9% against 11.9% Share of Search.

## How did search popularity change for fire alarm brands worldwide in September 2026?

- In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 56.3% to 59.1%.
- In September 2026, Google Nest gained estimated Share of Search among fire alarm brands worldwide, from 11.4% to 11.9%.
- In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 29.7% to 25.9%.
- In September 2026, Kidde rose from 5th to 4th among fire alarm brands worldwide.
- In September 2026, First Alert fell from 4th to 5th among fire alarm brands worldwide.
- Estimated monthly branded searches for Ring worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Siemens | 59.1% | 1.2M | 0.0% | Siemens |
| 2 | ADT | 25.9% | 535K | -16.9% | ADT |
| 3 | Google Nest | 11.9% | 246K | 0.0% | Google |
| 4 | Kidde | 1.6% | 33.1K | +22.1% | Kidde |
| 5 | First Alert | 1.3% | 27.1K | 0.0% | First Alert |
| 6 | Ring | 0.06% | 1.3K | 0.0% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Siemens | 1.2M | 52.8% | 1 |
| Oct 2025 | ADT | 667K | 28.8% | 2 |
| Oct 2025 | Google Nest | 368K | 15.9% | 3 |
| Oct 2025 | Kidde | 33.1K | 1.4% | 4 |
| Oct 2025 | First Alert | 22.2K | 0.96% | 5 |
| Oct 2025 | Ring | 1.6K | 0.07% | 6 |
| Nov 2025 | Siemens | 1.5M | 58% | 1 |
| Nov 2025 | ADT | 580K | 22.4% | 2 |
| Nov 2025 | Google Nest | 450K | 17.4% | 3 |
| Nov 2025 | Kidde | 33.1K | 1.3% | 4 |
| Nov 2025 | First Alert | 22.2K | 0.86% | 5 |
| Nov 2025 | Ring | 1.6K | 0.06% | 6 |
| Dec 2025 | Siemens | 1.2M | 53.2% | 1 |
| Dec 2025 | ADT | 567K | 24.7% | 2 |
| Dec 2025 | Google Nest | 450K | 19.6% | 3 |
| Dec 2025 | Kidde | 33.1K | 1.4% | 4 |
| Dec 2025 | First Alert | 22.2K | 0.97% | 5 |
| Dec 2025 | Ring | 1.6K | 0.07% | 6 |
| Jan 2026 | Siemens | 1.2M | 52.5% | 1 |
| Jan 2026 | ADT | 668K | 28.7% | 2 |
| Jan 2026 | Google Nest | 368K | 15.8% | 3 |
| Jan 2026 | Kidde | 40.5K | 1.7% | 4 |
| Jan 2026 | First Alert | 27.1K | 1.2% | 5 |
| Jan 2026 | Ring | 1.9K | 0.08% | 6 |
| Feb 2026 | Siemens | 1.2M | 56.2% | 1 |
| Feb 2026 | ADT | 598K | 27.5% | 2 |
| Feb 2026 | Google Nest | 301K | 13.9% | 3 |
| Feb 2026 | Kidde | 33.1K | 1.5% | 4 |
| Feb 2026 | First Alert | 18.1K | 0.83% | 5 |
| Feb 2026 | Ring | 1.6K | 0.07% | 6 |
| Mar 2026 | Siemens | 1.2M | 57.3% | 1 |
| Mar 2026 | ADT | 608K | 28.5% | 2 |
| Mar 2026 | Google Nest | 246K | 11.5% | 3 |
| Mar 2026 | Kidde | 33.1K | 1.6% | 4 |
| Mar 2026 | First Alert | 22.2K | 1% | 5 |
| Mar 2026 | Ring | 1.6K | 0.08% | 6 |
| Apr 2026 | Siemens | 1.2M | 57.7% | 1 |
| Apr 2026 | ADT | 591K | 28% | 2 |
| Apr 2026 | Google Nest | 246K | 11.6% | 3 |
| Apr 2026 | Kidde | 33.1K | 1.6% | 4 |
| Apr 2026 | First Alert | 22.2K | 1.1% | 5 |
| Apr 2026 | Ring | 1.3K | 0.06% | 6 |
| May 2026 | Siemens | 1.2M | 57% | 1 |
| May 2026 | ADT | 567K | 26.5% | 2 |
| May 2026 | Google Nest | 301K | 14.1% | 3 |
| May 2026 | Kidde | 33.1K | 1.5% | 4 |
| May 2026 | First Alert | 18.1K | 0.85% | 5 |
| May 2026 | Ring | 1.3K | 0.06% | 6 |
| Jun 2026 | Siemens | 1.2M | 57.5% | 1 |
| Jun 2026 | ADT | 550K | 25.9% | 2 |
| Jun 2026 | Google Nest | 301K | 14.2% | 3 |
| Jun 2026 | Kidde | 27.1K | 1.3% | 4 |
| Jun 2026 | First Alert | 22.2K | 1% | 5 |
| Jun 2026 | Ring | 1.3K | 0.06% | 6 |
| Jul 2026 | Siemens | 1.2M | 59.5% | 1 |
| Jul 2026 | ADT | 533K | 26% | 2 |
| Jul 2026 | Google Nest | 246K | 12% | 3 |
| Jul 2026 | Kidde | 27.1K | 1.3% | 4 |
| Jul 2026 | First Alert | 22.2K | 1.1% | 5 |
| Jul 2026 | Ring | 1.3K | 0.06% | 6 |
| Aug 2026 | Siemens | 1.2M | 56.3% | 1 |
| Aug 2026 | ADT | 644K | 29.7% | 2 |
| Aug 2026 | Google Nest | 246K | 11.4% | 3 |
| Aug 2026 | First Alert | 27.1K | 1.3% | 4 |
| Aug 2026 | Kidde | 27.1K | 1.3% | 5 |
| Aug 2026 | Ring | 1.3K | 0.06% | 6 |
| Sep 2026 | Siemens | 1.2M | 59.1% | 1 |
| Sep 2026 | ADT | 535K | 25.9% | 2 |
| Sep 2026 | Google Nest | 246K | 11.9% | 3 |
| Sep 2026 | Kidde | 33.1K | 1.6% | 4 |
| Sep 2026 | First Alert | 27.1K | 1.3% | 5 |
| Sep 2026 | Ring | 1.3K | 0.06% | 6 |

## What is being compared

- **ADT**: Measured on the search terms “adt”, “adt alarm”, “adt home security” and “adt security”, summed into one figure.
- **First Alert**: Measured on the search term “first alert”.
- **Google Nest**: Measured on the search term “google nest”.
- **Kidde**: Measured on the search term “kidde”.
- **Ring**: Measured on the search term “ring fire alarm”.
- **Siemens**: Measured on the search term “siemens”.

- [ADT](/demand/global-en/brands/adt)
- [First Alert](/demand/global-en/brands/first-alert)
- [Google Nest](/demand/global-en/brands/google-nest)
- [Kidde](/demand/global-en/brands/kidde)
- [Ring](/demand/global-en/brands/ring-security)
- [Siemens](/demand/global-en/brands/siemens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fire alarm brands worldwide?

In September 2026, Siemens was the most searched among fire alarm brands worldwide, with an estimated 1.2M branded searches and 59.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fire alarm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fire-alarm-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fire-alarm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.