--- title: "Adyen vs Wise: Which is searched more?" description: "Is Adyen or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fintech/compare/adyen-vs-wise" publisher: "Brandwave" --- # Adyen vs Wise: Which is searched more? Is Adyen or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fintech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Wise - **Competitive set**: Fintech - **Market**: Global - **Month measured**: Sep 2026 - **Adyen Share of Search**: 3.8% - **Wise Share of Search**: 1.6% ## Is Adyen or Wise more popular in search? - In September 2026, Adyen had more branded searches than Wise among fintech worldwide. Adyen had about 167,000 branded searches, while Wise had 71,700. Adyen made up 3.8% of all fintech searches we track, and Wise accounted for 1.6%. - Adyen was ahead of Wise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adyen’s share of searches among fintech worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 166K to 167K. - Across the 12 months ending September 2026, Wise’s share of searches among fintech worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 58.6K to 71.7K. ## Top fintech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adyen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wise was listed before Adyen in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wise | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SoFi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercury | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adyen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plaid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Marqeta | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Unit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Rapyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fintech - Asked ChatGPT "Which fintech platform should I use?": 1. SoFi, 2. Wise, 3. Mercury, 4. Stripe - Asked ChatGPT "What are the best fintech platforms?": 1. SoFi, 2. Stripe, 3. Mercury, 4. Wise, 5. Plaid, 6. Adyen, 7. Unit - Asked ChatGPT "What's the best fintech platform for payments infrastructure?": 1. Stripe, 2. Adyen, 3. Marqeta - Searched Google, AI Overview "fintech platform": 1. Wise, 2. Stripe, 3. Plaid - Searched Google, AI Overview "payment infrastructure": named none of the brands we track Not named in any answer: Rapyd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fintech worldwide in September 2026? - In September 2026, Wise fell from 4th to 5th among fintech worldwide. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 166K | 3.8% | 3 | 58.6K | 1.3% | 5 | | Nov 2025 | 136K | 3.3% | 3 | 55.3K | 1.3% | 5 | | Dec 2025 | 166K | 4.5% | 3 | 62.7K | 1.7% | 4 | | Jan 2026 | 166K | 3.7% | 3 | 71.7K | 1.6% | 5 | | Feb 2026 | 202K | 4.8% | 3 | 58.6K | 1.4% | 5 | | Mar 2026 | 166K | 3.3% | 3 | 76.6K | 1.5% | 5 | | Apr 2026 | 166K | 3.7% | 3 | 71.7K | 1.6% | 5 | | May 2026 | 166K | 3.7% | 3 | 71.7K | 1.6% | 5 | | Jun 2026 | 202K | 4.5% | 3 | 71.7K | 1.6% | 5 | | Jul 2026 | 136K | 3.1% | 3 | 71.7K | 1.6% | 5 | | Aug 2026 | 166K | 3.8% | 3 | 82.7K | 1.9% | 4 | | Sep 2026 | 167K | 3.8% | 3 | 71.7K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateways”, “adyen payment method”, “adyen payment platform”, “adyen payment processor”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure. - **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app” and “wise business”, summed into one figure. - [Adyen profile](/demand/global-en/brands/adyen) - [Wise profile](/demand/global-en/brands/wise) - [All fintech worldwide](/demand/global-en/categories/fintech): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adyen or Wise more popular in search? In September 2026, Adyen had more branded searches than Wise among fintech worldwide. Adyen had about 167,000 branded searches, while Wise had 71,700. Adyen made up 3.8% of all fintech searches we track, and Wise accounted for 1.6%. ## Cite this page Brandwave. "Adyen vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fintech/compare/adyen-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fintech/compare/adyen-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.