---
title: "Fintech: Which are searched most?"
description: "Compare the fintech operators run on. Share of Search among Stripe, Plaid, Adyen, Marqeta, Rapyd and Unit, the fintech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fintech"
publisher: "Brandwave"
---

# Fintech: Which are searched most?

Compare the fintech operators run on. Share of Search among Stripe, Plaid, Adyen, Marqeta, Rapyd and Unit, the fintech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fintech
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stripe, 82.7%

## Which brand is most popular in search among fintech worldwide?

- In August 2026, Stripe was the most searched among fintech worldwide, with an estimated 3.1M branded searches and 82.7% estimated Share of Search within this set.
- Plaid is in 2nd place, 70.6 percentage points behind at 12.1% Share of Search.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among fintech worldwide peaked at 86.9% in March 2026 and was lowest at 77.4% in December 2025.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide peaked at 17.4% in November 2025 and was lowest at 8.6% in March 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among fintech worldwide peaked at 5.7% in February 2026 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Rapyd rose from 6th to 5th among fintech worldwide.
- Across the 11 months ending August 2026, Unit fell from 5th to 6th among fintech worldwide.
- Across the 11 months ending August 2026, Stripe, Plaid, Adyen and Marqeta held steady: their estimated Share of Search among fintech worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stripe vs Plaid: compare search popularity](/demand/global-en/compare/plaid-vs-stripe): 82.7% against 12.1% Share of Search.
- [Stripe vs Adyen: compare search popularity](/demand/global-en/compare/adyen-vs-stripe): 82.7% against 4.7% Share of Search.
- [Plaid vs Adyen: compare search popularity](/demand/global-en/compare/adyen-vs-plaid): 12.1% against 4.7% Share of Search.

## How did search popularity change for fintech worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.
- In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.
- In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.
- Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stripe | 82.7% | 3.1M | -0.5% | Stripe |
| 2 | Plaid | 12.1% | 450K | +22.3% | Plaid |
| 3 | Adyen | 4.7% | 175K | +21.0% | Adyen |
| 4 | Marqeta | 0.4% | 14.8K | -18.2% | Marqeta |
| 5 | Rapyd | 0.02% | 720 | -18.2% | Rapyd |
| 6 | Unit | 0.02% | 720 | -18.2% | Unit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stripe | 3M | 82.5% | 1 |
| Oct 2025 | Plaid | 450K | 12.2% | 2 |
| Oct 2025 | Adyen | 175K | 4.8% | 3 |
| Oct 2025 | Marqeta | 18.1K | 0.49% | 4 |
| Oct 2025 | Unit | 1K | 0.03% | 5 |
| Oct 2025 | Rapyd | 880 | 0.02% | 6 |
| Nov 2025 | Stripe | 3M | 78.4% | 1 |
| Nov 2025 | Plaid | 673K | 17.4% | 2 |
| Nov 2025 | Adyen | 144K | 3.7% | 3 |
| Nov 2025 | Marqeta | 14.8K | 0.38% | 4 |
| Nov 2025 | Unit | 1.6K | 0.04% | 5 |
| Nov 2025 | Rapyd | 720 | 0.02% | 6 |
| Dec 2025 | Stripe | 2.5M | 77.4% | 1 |
| Dec 2025 | Plaid | 550K | 16.8% | 2 |
| Dec 2025 | Adyen | 173K | 5.3% | 3 |
| Dec 2025 | Marqeta | 14.8K | 0.45% | 4 |
| Dec 2025 | Unit | 1K | 0.03% | 5 |
| Dec 2025 | Rapyd | 720 | 0.02% | 6 |
| Jan 2026 | Stripe | 3M | 82.6% | 1 |
| Jan 2026 | Plaid | 450K | 12.2% | 2 |
| Jan 2026 | Adyen | 174K | 4.7% | 3 |
| Jan 2026 | Marqeta | 18.1K | 0.49% | 4 |
| Jan 2026 | Unit | 1K | 0.03% | 5 |
| Jan 2026 | Rapyd | 720 | 0.02% | 6 |
| Feb 2026 | Stripe | 3.1M | 83.6% | 1 |
| Feb 2026 | Plaid | 368K | 10.1% | 2 |
| Feb 2026 | Adyen | 210K | 5.7% | 3 |
| Feb 2026 | Marqeta | 18.1K | 0.5% | 4 |
| Feb 2026 | Unit | 880 | 0.02% | 5 |
| Feb 2026 | Rapyd | 590 | 0.02% | 6 |
| Mar 2026 | Stripe | 3.7M | 86.9% | 1 |
| Mar 2026 | Plaid | 368K | 8.6% | 2 |
| Mar 2026 | Adyen | 176K | 4.1% | 3 |
| Mar 2026 | Marqeta | 18.1K | 0.42% | 4 |
| Mar 2026 | Unit | 880 | 0.02% | 5 |
| Mar 2026 | Rapyd | 720 | 0.02% | 6 |
| Apr 2026 | Stripe | 3.1M | 84.5% | 1 |
| Apr 2026 | Plaid | 368K | 10.2% | 2 |
| Apr 2026 | Adyen | 174K | 4.8% | 3 |
| Apr 2026 | Marqeta | 18.1K | 0.5% | 4 |
| Apr 2026 | Unit | 720 | 0.02% | 5 |
| Apr 2026 | Rapyd | 590 | 0.02% | 6 |
| May 2026 | Stripe | 3.1M | 84.5% | 1 |
| May 2026 | Plaid | 368K | 10.1% | 2 |
| May 2026 | Adyen | 174K | 4.8% | 3 |
| May 2026 | Marqeta | 18.1K | 0.5% | 4 |
| May 2026 | Unit | 720 | 0.02% | 5 |
| May 2026 | Rapyd | 590 | 0.02% | 6 |
| Jun 2026 | Stripe | 3.1M | 83.9% | 1 |
| Jun 2026 | Plaid | 368K | 9.9% | 2 |
| Jun 2026 | Adyen | 210K | 5.7% | 3 |
| Jun 2026 | Marqeta | 18.1K | 0.49% | 4 |
| Jun 2026 | Unit | 880 | 0.02% | 5 |
| Jun 2026 | Rapyd | 720 | 0.02% | 6 |
| Jul 2026 | Stripe | 3.1M | 85.3% | 1 |
| Jul 2026 | Plaid | 368K | 10.2% | 2 |
| Jul 2026 | Adyen | 144K | 4% | 3 |
| Jul 2026 | Marqeta | 18.1K | 0.5% | 4 |
| Jul 2026 | Rapyd | 880 | 0.02% | 5 |
| Jul 2026 | Unit | 880 | 0.02% | 6 |
| Aug 2026 | Stripe | 3.1M | 82.7% | 1 |
| Aug 2026 | Plaid | 450K | 12.1% | 2 |
| Aug 2026 | Adyen | 175K | 4.7% | 3 |
| Aug 2026 | Marqeta | 14.8K | 0.4% | 4 |
| Aug 2026 | Rapyd | 720 | 0.02% | 5 |
| Aug 2026 | Unit | 720 | 0.02% | 6 |
| Sep 2026 | Adyen | — | — | — |
| Sep 2026 | Marqeta | — | — | — |
| Sep 2026 | Plaid | — | — | — |
| Sep 2026 | Rapyd | — | — | — |
| Sep 2026 | Stripe | — | — | — |
| Sep 2026 | Unit | — | — | — |

## What is being compared

- **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure.
- **Marqeta**: Measured on the search term “marqeta”.
- **Plaid**: Measured on the search term “plaid”.
- **Rapyd**: Measured on the search term “rapyd payments”.
- **Stripe**: Measured on the search terms “ach fees stripe”, “apple pay with stripe”, “billing stripe”, “charge for stripe”, “check out stripe”, “checkout stripe”, “checkoutstripe”, “connect pricing stripe”, “connected accounts stripe”, “creating a stripe account”, “direct debit stripe”, “fees for stripe”, “instant payouts stripe”, “new stripe account”, “payment stripe”, “payments stripe”, “platform stripe”, “secure payment by stripe”, “set up stripe”, “set up stripe account”, “split payment stripe”, “stripe”, “stripe account”, “stripe ach fees”, “stripe ach payments”, “stripe ach pricing”, “stripe atlas”, “stripe billing”, “stripe billing pricing”, “stripe business”, “stripe business account”, “stripe cc processing”, “stripe charge fee”, “stripe charges”, “stripe connect”, “stripe connect charges”, “stripe connect fees”, “stripe connect pricing”, “stripe connected account”, “stripe connected accounts”, “stripe costs”, “stripe direct debit”, “stripe ecommerce”, “stripe fees”, “stripe fees per transaction”, “stripe for international payments”, “stripe for small business”, “stripe gateway”, “stripe hosted checkout”, “stripe instant payouts”, “stripe international payments”, “stripe invoicing”, “stripe invoicing fees”, “stripe issuing”, “stripe marketplace”, “stripe merchant”, “stripe merchant account”, “stripe merchant fees”, “stripe merchant of record”, “stripe merchant services”, “stripe nonprofit pricing”, “stripe online payments”, “stripe pay”, “stripe pay by bank”, “stripe payment”, “stripe payment app”, “stripe payment charges”, “stripe payment company”, “stripe payment cost”, “stripe payment fees”, “stripe payment gateway”, “stripe payment gateway charges”, “stripe payment gateway fees”, “stripe payment platform”, “stripe payment processing”, “stripe payment processing fees”, “stripe payment services”, “stripe payment terminal”, “stripe payments”, “stripe payments company”, “stripe payments processing”, “stripe payouts”, “stripe platform”, “stripe pricing”, “stripe processing”, “stripe processing fees”, “stripe recurring payments”, “stripe secure payment”, “stripe split payments”, “stripe subscription”, “stripe subscription management”, “stripe terminal”, “stripe transaction charges”, “stripe transaction fee”, “stripe usage based billing”, “stripe website” and “terminal stripe”, summed into one figure.
- **Unit**: Measured on the search term “unit banking”.

- [Adyen](/demand/global-en/brands/adyen)
- [Marqeta](/demand/global-en/brands/marqeta)
- [Plaid](/demand/global-en/brands/plaid)
- [Rapyd](/demand/global-en/brands/rapyd)
- [Stripe](/demand/global-en/brands/stripe)
- [Unit](/demand/global-en/brands/unit)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fintech worldwide?

In August 2026, Stripe was the most searched among fintech worldwide, with an estimated 3.1M branded searches and 82.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fintech: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fintech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fintech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.