---
title: "Financial planning platforms: Which brands are most popular in search?"
description: "Compare services and tools used to plan and analyze business finances. Share of Search among Anaplan, Datarails, Planful, Abacum and Pigment, the financial planning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/financial-planning-platforms"
publisher: "Brandwave"
---

# Financial planning platforms: Which brands are most popular in search?

Compare services and tools used to plan and analyze business finances. Share of Search among Anaplan, Datarails, Planful, Abacum and Pigment, the financial planning platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Financial planning platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Anaplan, 74.3%

## Which brand is most popular in search among financial planning platforms worldwide?

- In August 2026, Anaplan was the most searched among financial planning platforms worldwide, with an estimated 61.8K branded searches and 74.3% estimated Share of Search within this set.
- Datarails is in 2nd place, 62.3 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Anaplan’s estimated Share of Search among financial planning platforms worldwide increased from 70.8% to 74.3%.
- Across the 11 months ending August 2026, Datarails’ estimated Share of Search among financial planning platforms worldwide decreased from 14% to 12%.
- Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide decreased from 9.8% to 7%.
- Across the 11 months ending August 2026, Abacum’s estimated Share of Search among financial planning platforms worldwide increased from 4.4% to 5.9%.
- Across the 11 months ending August 2026, Anaplan’s estimated Share of Search among financial planning platforms worldwide peaked at 77.7% in June 2026 and was lowest at 67.9% in November 2025.
- Across the 11 months ending August 2026, Datarails’ estimated Share of Search among financial planning platforms worldwide peaked at 16.5% in November 2025 and was lowest at 10.3% in June 2026.
- Across the 11 months ending August 2026, Planful’s estimated Share of Search among financial planning platforms worldwide peaked at 9.8% in October 2025 and was lowest at 6.1% in June 2026.
- Across the 11 months ending August 2026, Abacum’s estimated Share of Search among financial planning platforms worldwide peaked at 6% in July 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Pigment held steady: its estimated Share of Search among financial planning platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Anaplan vs Datarails: compare search popularity](/demand/global-en/compare/anaplan-vs-datarails): 74.3% against 12% Share of Search.
- [Anaplan vs Planful: compare search popularity](/demand/global-en/compare/anaplan-vs-planful): 74.3% against 7% Share of Search.
- [Anaplan vs Abacum: compare search popularity](/demand/global-en/compare/abacum-vs-anaplan): 74.3% against 5.9% Share of Search.
- [Datarails vs Planful: compare search popularity](/demand/global-en/compare/datarails-vs-planful): 12% against 7% Share of Search.
- [Datarails vs Abacum: compare search popularity](/demand/global-en/compare/abacum-vs-datarails): 12% against 5.9% Share of Search.
- [Planful vs Abacum: compare search popularity](/demand/global-en/compare/abacum-vs-planful): 7% against 5.9% Share of Search.

## How did search popularity change for financial planning platforms worldwide in August 2026?

- Estimated monthly branded searches for Planful worldwide fell 44.2% over 11 measured months, from 10.4K to 5.8K in August 2026.
- Estimated monthly branded searches for Datarails worldwide fell 33.3% over 11 measured months, from 14.9K to 10K in August 2026.
- Estimated monthly branded searches for Pigment worldwide fell 23.8% over 11 measured months, from 1K to 770 in August 2026.
- Estimated monthly branded searches for Anaplan worldwide fell 18% over 11 measured months, from 75.3K to 61.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anaplan | 74.3% | 61.8K | -0.0% | Anaplan |
| 2 | Datarails | 12% | 10K | -0.1% | Datarails |
| 3 | Planful | 7% | 5.8K | -0.2% | Planful |
| 4 | Abacum | 5.9% | 4.9K | -3.0% | Abacum |
| 5 | Pigment | 0.93% | 770 | -9.4% | Pigment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Anaplan | 75.3K | 70.8% | 1 |
| Oct 2025 | Datarails | 14.9K | 14% | 2 |
| Oct 2025 | Planful | 10.4K | 9.8% | 3 |
| Oct 2025 | Abacum | 4.7K | 4.4% | 4 |
| Oct 2025 | Pigment | 1K | 0.95% | 5 |
| Nov 2025 | Anaplan | 61.7K | 67.9% | 1 |
| Nov 2025 | Datarails | 14.9K | 16.5% | 2 |
| Nov 2025 | Planful | 8.5K | 9.4% | 3 |
| Nov 2025 | Abacum | 4.8K | 5.3% | 4 |
| Nov 2025 | Pigment | 890 | 0.98% | 5 |
| Dec 2025 | Anaplan | 61.4K | 71.9% | 1 |
| Dec 2025 | Datarails | 12.2K | 14.3% | 2 |
| Dec 2025 | Planful | 7K | 8.2% | 3 |
| Dec 2025 | Abacum | 4K | 4.7% | 4 |
| Dec 2025 | Pigment | 760 | 0.89% | 5 |
| Jan 2026 | Anaplan | 75.4K | 71.9% | 1 |
| Jan 2026 | Datarails | 14.9K | 14.2% | 2 |
| Jan 2026 | Planful | 8.7K | 8.3% | 3 |
| Jan 2026 | Abacum | 4.9K | 4.7% | 4 |
| Jan 2026 | Pigment | 930 | 0.89% | 5 |
| Feb 2026 | Anaplan | 75.5K | 73% | 1 |
| Feb 2026 | Datarails | 15K | 14.5% | 2 |
| Feb 2026 | Planful | 7.1K | 6.8% | 3 |
| Feb 2026 | Abacum | 5K | 4.8% | 4 |
| Feb 2026 | Pigment | 890 | 0.86% | 5 |
| Mar 2026 | Anaplan | 75.6K | 71.7% | 1 |
| Mar 2026 | Datarails | 15K | 14.2% | 2 |
| Mar 2026 | Planful | 8.7K | 8.2% | 3 |
| Mar 2026 | Abacum | 5K | 4.7% | 4 |
| Mar 2026 | Pigment | 1.2K | 1.1% | 5 |
| Apr 2026 | Anaplan | 75.5K | 74.9% | 1 |
| Apr 2026 | Datarails | 12.2K | 12.1% | 2 |
| Apr 2026 | Planful | 7.1K | 7% | 3 |
| Apr 2026 | Abacum | 5K | 5% | 4 |
| Apr 2026 | Pigment | 960 | 0.95% | 5 |
| May 2026 | Anaplan | 61.8K | 74.8% | 1 |
| May 2026 | Datarails | 10K | 12.1% | 2 |
| May 2026 | Planful | 5.9K | 7.1% | 3 |
| May 2026 | Abacum | 4.1K | 5% | 4 |
| May 2026 | Pigment | 860 | 1% | 5 |
| Jun 2026 | Anaplan | 75.2K | 77.7% | 1 |
| Jun 2026 | Datarails | 10K | 10.3% | 2 |
| Jun 2026 | Planful | 5.9K | 6.1% | 3 |
| Jun 2026 | Abacum | 4.9K | 5.1% | 4 |
| Jun 2026 | Pigment | 860 | 0.89% | 5 |
| Jul 2026 | Anaplan | 61.8K | 74% | 1 |
| Jul 2026 | Datarails | 10K | 12% | 2 |
| Jul 2026 | Planful | 5.8K | 7% | 3 |
| Jul 2026 | Abacum | 5K | 6% | 4 |
| Jul 2026 | Pigment | 850 | 1% | 5 |
| Aug 2026 | Anaplan | 61.8K | 74.3% | 1 |
| Aug 2026 | Datarails | 10K | 12% | 2 |
| Aug 2026 | Planful | 5.8K | 7% | 3 |
| Aug 2026 | Abacum | 4.9K | 5.9% | 4 |
| Aug 2026 | Pigment | 770 | 0.93% | 5 |
| Sep 2026 | Abacum | — | — | — |
| Sep 2026 | Anaplan | — | — | — |
| Sep 2026 | Datarails | — | — | — |
| Sep 2026 | Pigment | — | — | — |
| Sep 2026 | Planful | — | — | — |

## What is being compared

- **Abacum**: Measured on the search terms “abacum”, “abacum ai”, “abacum fp&a” and “abacum software”, summed into one figure.
- **Anaplan**: Measured on the search terms “anaplan”, “anaplan app”, “anaplan com”, “anaplan financial planning”, “anaplan fp&a”, “anaplan software” and “fp&a anaplan”, summed into one figure.
- **Datarails**: Measured on the search terms “datarails”, “datarails com”, “datarails fp&a” and “datarails software”, summed into one figure.
- **Pigment**: Measured on the search terms “fp&a pigment”, “pigment com”, “pigment financial planning” and “pigment fp&a”, summed into one figure.
- **Planful**: Measured on the search terms “planful”, “planful com”, “planful financial planning”, “planful fp&a” and “planful software”, summed into one figure.

- [Abacum](/demand/global-en/brands/abacum)
- [Anaplan](/demand/global-en/brands/anaplan)
- [Datarails](/demand/global-en/brands/datarails)
- [Pigment](/demand/global-en/brands/pigment-planning)
- [Planful](/demand/global-en/brands/planful)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among financial planning platforms worldwide?

In August 2026, Anaplan was the most searched among financial planning platforms worldwide, with an estimated 61.8K branded searches and 74.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Financial planning platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/financial-planning-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/financial-planning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.