--- title: "Koyfin vs Morningstar: Which is searched more?" description: "Is Koyfin or Morningstar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Financial data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/financial-data-platforms/compare/koyfin-vs-morningstar" publisher: "Brandwave" --- # Koyfin vs Morningstar: Which is searched more? Is Koyfin or Morningstar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Financial data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Koyfin and Morningstar - **Competitive set**: Financial data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Koyfin Share of Search**: 2.4% - **Morningstar Share of Search**: 14.3% ## Is Koyfin or Morningstar more popular in search? - In September 2026, Morningstar had more branded searches than Koyfin among financial data platforms worldwide. Morningstar had about 301,000 branded searches, while Koyfin had 49,500. Morningstar made up 14.3% of all financial data platform searches we track, and Koyfin accounted for 2.4%. - Morningstar was ahead of Koyfin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Koyfin’s share of searches among financial data platforms worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Morningstar’s share of searches among financial data platforms worldwide moved from 14.8% to 14.3%, and its estimated monthly branded searches moved from 450K to 301K. ## Top financial data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Koyfin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Morningstar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomberg | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | S&P Capital IQ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | FactSet | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Koyfin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LSEG Workspace | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Financial Modeling Prep | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PitchBook | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Refinitiv | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Morningstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about financial data platforms - Asked ChatGPT "Which financial data platform should I use?": 1. Koyfin, 2. Bloomberg, 3. S&P Capital IQ, 4. Financial Modeling Prep, 5. FactSet - Asked ChatGPT "What are the best financial data platforms?": 1. Bloomberg, 2. S&P Capital IQ, 3. FactSet, 4. LSEG Workspace, 5. Koyfin, 6. PitchBook, 7. Financial Modeling Prep, 8. Refinitiv - Asked ChatGPT "What's the best financial data platform for market research?": 1. Bloomberg, 2. S&P Capital IQ, 3. FactSet, 4. LSEG Workspace, 5. Koyfin, 6. PitchBook - Searched Google, AI Overview "financial data platform": 1. Bloomberg, 2. FactSet, 3. S&P Capital IQ, 4. Koyfin - Searched Google, AI Overview "financial market data": named none of the brands we track Not named in any answer: Morningstar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for financial data platforms worldwide in September 2026? - In September 2026, Morningstar lost share of searches among financial data platforms worldwide, from 17.4% to 14.3%. - Estimated monthly branded searches for Koyfin worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Koyfin estimated searches | Koyfin Share of Search | Koyfin rank | Morningstar estimated searches | Morningstar Share of Search | Morningstar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2% | 5 | 450K | 14.8% | 2 | | Nov 2025 | 49.5K | 1.9% | 5 | 450K | 17.2% | 2 | | Dec 2025 | 49.5K | 2.3% | 5 | 450K | 20.5% | 2 | | Jan 2026 | 60.5K | 2.3% | 5 | 450K | 17.3% | 2 | | Feb 2026 | 60.5K | 2.3% | 5 | 450K | 17.2% | 2 | | Mar 2026 | 74K | 2.1% | 5 | 450K | 12.5% | 2 | | Apr 2026 | 60.5K | 2.4% | 5 | 368K | 14.7% | 2 | | May 2026 | 60.5K | 2.8% | 4 | 368K | 17.2% | 2 | | Jun 2026 | 60.5K | 2.4% | 5 | 368K | 14.7% | 2 | | Jul 2026 | 49.5K | 2.4% | 5 | 301K | 14.7% | 2 | | Aug 2026 | 49.5K | 2.3% | 5 | 368K | 17.4% | 2 | | Sep 2026 | 49.5K | 2.4% | 5 | 301K | 14.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Koyfin’s and Morningstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Koyfin**: Measured on the search term “koyfin”. - **Morningstar**: Measured on the search term “morningstar”. - [Koyfin profile](/demand/global-en/brands/koyfin) - [Morningstar profile](/demand/global-en/brands/morningstar) - [All financial data platforms worldwide](/demand/global-en/categories/financial-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Koyfin or Morningstar more popular in search? In September 2026, Morningstar had more branded searches than Koyfin among financial data platforms worldwide. Morningstar had about 301,000 branded searches, while Koyfin had 49,500. Morningstar made up 14.3% of all financial data platform searches we track, and Koyfin accounted for 2.4%. ## Cite this page Brandwave. "Koyfin vs Morningstar: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/financial-data-platforms/compare/koyfin-vs-morningstar This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/financial-data-platforms/compare/koyfin-vs-morningstar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.