---
title: "Financial data platforms: Which are searched most?"
description: "Compare the platforms that provide financial market data. Share of Search among Bloomberg, Morningstar, FactSet, Refinitiv and S&P Capital IQ, the financial data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/financial-data-platforms"
publisher: "Brandwave"
---

# Financial data platforms: Which are searched most?

Compare the platforms that provide financial market data. Share of Search among Bloomberg, Morningstar, FactSet, Refinitiv and S&P Capital IQ, the financial data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Financial data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bloomberg, 75.2%

## Which brand is most popular in search among financial data platforms worldwide?

- In August 2026, Bloomberg was the most searched among financial data platforms worldwide, with an estimated 1.5M branded searches and 75.2% estimated Share of Search within this set.
- Morningstar is in 2nd place, 56.8 percentage points behind at 18.5% Share of Search.
- Across the 11 months ending August 2026, Bloomberg’s estimated Share of Search among financial data platforms worldwide decreased from 77.6% to 75.2%.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide increased from 15.6% to 18.5%.
- Across the 11 months ending August 2026, Bloomberg’s estimated Share of Search among financial data platforms worldwide peaked at 81.1% in March 2026 and was lowest at 72.2% in December 2025.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide peaked at 21.7% in December 2025 and was lowest at 13.3% in March 2026.
- Across the 11 months ending August 2026, FactSet’s estimated Share of Search among financial data platforms worldwide peaked at 4.5% in November 2025 and was lowest at 3.3% in March 2026.
- Across the 11 months ending August 2026, FactSet, Refinitiv and S&P Capital IQ held steady: their estimated Share of Search among financial data platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bloomberg vs Morningstar: compare search popularity](/demand/global-en/compare/bloomberg-vs-morningstar): 75.2% against 18.5% Share of Search.
- [Bloomberg vs FactSet: compare search popularity](/demand/global-en/compare/bloomberg-vs-factset): 75.2% against 3.7% Share of Search.
- [Morningstar vs FactSet: compare search popularity](/demand/global-en/compare/factset-vs-morningstar): 18.5% against 3.7% Share of Search.

## How did search popularity change for financial data platforms worldwide in August 2026?

- In August 2026, Morningstar gained estimated Share of Search among financial data platforms worldwide, from 15.6% to 18.5%.
- In August 2026, Bloomberg lost estimated Share of Search among financial data platforms worldwide, from 77.8% to 75.2%.
- Estimated monthly branded searches for Refinitiv worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026.
- Estimated monthly branded searches for S&P Capital IQ worldwide fell 32.8% over 11 measured months, from 37.5K to 25.2K in August 2026.
- Estimated monthly branded searches for FactSet worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bloomberg | 75.2% | 1.5M | 0.0% | Bloomberg |
| 2 | Morningstar | 18.5% | 368K | +22.3% | Morningstar |
| 3 | FactSet | 3.7% | 74K | 0.0% | FactSet |
| 4 | Refinitiv | 1.4% | 27.1K | 0.0% | Refinitiv |
| 5 | S&P Capital IQ | 1.3% | 25.2K | 0.0% | S&P Capital IQ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bloomberg | 2.2M | 77.6% | 1 |
| Oct 2025 | Morningstar | 450K | 15.6% | 2 |
| Oct 2025 | FactSet | 110K | 3.8% | 3 |
| Oct 2025 | Refinitiv | 49.5K | 1.7% | 4 |
| Oct 2025 | S&P Capital IQ | 37.5K | 1.3% | 5 |
| Nov 2025 | Bloomberg | 1.8M | 74.4% | 1 |
| Nov 2025 | Morningstar | 450K | 18.3% | 2 |
| Nov 2025 | FactSet | 110K | 4.5% | 3 |
| Nov 2025 | Refinitiv | 40.5K | 1.6% | 4 |
| Nov 2025 | S&P Capital IQ | 30.6K | 1.2% | 5 |
| Dec 2025 | Bloomberg | 1.5M | 72.2% | 1 |
| Dec 2025 | Morningstar | 450K | 21.7% | 2 |
| Dec 2025 | FactSet | 74K | 3.6% | 3 |
| Dec 2025 | Refinitiv | 33.1K | 1.6% | 4 |
| Dec 2025 | S&P Capital IQ | 20.7K | 1% | 5 |
| Jan 2026 | Bloomberg | 1.8M | 75% | 1 |
| Jan 2026 | Morningstar | 450K | 18.4% | 2 |
| Jan 2026 | FactSet | 90.5K | 3.7% | 3 |
| Jan 2026 | Refinitiv | 40.5K | 1.7% | 4 |
| Jan 2026 | S&P Capital IQ | 30.6K | 1.3% | 5 |
| Feb 2026 | Bloomberg | 1.8M | 74.3% | 1 |
| Feb 2026 | Morningstar | 450K | 18.3% | 2 |
| Feb 2026 | FactSet | 110K | 4.5% | 3 |
| Feb 2026 | Refinitiv | 40.5K | 1.6% | 4 |
| Feb 2026 | S&P Capital IQ | 30.9K | 1.3% | 5 |
| Mar 2026 | Bloomberg | 2.7M | 81.1% | 1 |
| Mar 2026 | Morningstar | 450K | 13.3% | 2 |
| Mar 2026 | FactSet | 110K | 3.3% | 3 |
| Mar 2026 | Refinitiv | 49.5K | 1.5% | 4 |
| Mar 2026 | S&P Capital IQ | 30.9K | 0.91% | 5 |
| Apr 2026 | Bloomberg | 1.8M | 77.6% | 1 |
| Apr 2026 | Morningstar | 368K | 15.6% | 2 |
| Apr 2026 | FactSet | 90.5K | 3.8% | 3 |
| Apr 2026 | Refinitiv | 40.5K | 1.7% | 4 |
| Apr 2026 | S&P Capital IQ | 30.6K | 1.3% | 5 |
| May 2026 | Bloomberg | 1.5M | 75% | 1 |
| May 2026 | Morningstar | 368K | 18.4% | 2 |
| May 2026 | FactSet | 74K | 3.7% | 3 |
| May 2026 | Refinitiv | 33.1K | 1.7% | 4 |
| May 2026 | S&P Capital IQ | 25.1K | 1.3% | 5 |
| Jun 2026 | Bloomberg | 1.8M | 78% | 1 |
| Jun 2026 | Morningstar | 368K | 15.7% | 2 |
| Jun 2026 | FactSet | 90.5K | 3.9% | 3 |
| Jun 2026 | Refinitiv | 33.1K | 1.4% | 4 |
| Jun 2026 | S&P Capital IQ | 25.5K | 1.1% | 5 |
| Jul 2026 | Bloomberg | 1.5M | 77.8% | 1 |
| Jul 2026 | Morningstar | 301K | 15.6% | 2 |
| Jul 2026 | FactSet | 74K | 3.8% | 3 |
| Jul 2026 | Refinitiv | 27.1K | 1.4% | 4 |
| Jul 2026 | S&P Capital IQ | 25.2K | 1.3% | 5 |
| Aug 2026 | Bloomberg | 1.5M | 75.2% | 1 |
| Aug 2026 | Morningstar | 368K | 18.5% | 2 |
| Aug 2026 | FactSet | 74K | 3.7% | 3 |
| Aug 2026 | Refinitiv | 27.1K | 1.4% | 4 |
| Aug 2026 | S&P Capital IQ | 25.2K | 1.3% | 5 |
| Sep 2026 | Bloomberg | — | — | — |
| Sep 2026 | FactSet | — | — | — |
| Sep 2026 | Morningstar | — | — | — |
| Sep 2026 | Refinitiv | — | — | — |
| Sep 2026 | S&P Capital IQ | — | — | — |

## What is being compared

- **Bloomberg**: Measured on the search term “bloomberg”.
- **FactSet**: Measured on the search term “factset”.
- **Morningstar**: Measured on the search term “morningstar”.
- **Refinitiv**: Measured on the search term “refinitiv”.
- **S&P Capital IQ**: Measured on the search terms “s and p capital iq”, “s p capital iq” and “spcapitaliq”, summed into one figure.

- [Bloomberg](/demand/global-en/brands/bloomberg)
- [FactSet](/demand/global-en/brands/factset)
- [Morningstar](/demand/global-en/brands/morningstar)
- [Refinitiv](/demand/global-en/brands/refinitiv)
- [S&P Capital IQ](/demand/global-en/brands/s-p-capital-iq)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among financial data platforms worldwide?

In August 2026, Bloomberg was the most searched among financial data platforms worldwide, with an estimated 1.5M branded searches and 75.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Financial data platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/financial-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/financial-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.